From Wall Street to the cutting edge of influencer marketing, Jessica Phillips shares her trailblazing path and reveals how she broke into the toughest industries, championing influencers before it was mainstream. Jessica dishes candid advice — trust your instincts, build relationships relentlessly, and lean into ambiguity as an entrepreneur. Get her strategies for standing out early in your career and predictions on where the rapidly evolving creator economy is headed next. Prepare for an insightful look at setting new standards in this booming space! Jessica Phillips is the Founder and CEO of The Social Standard, an influencer marketing agency she created in 2014 to set standards in the space. From a one-woman operation, it has grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With an investment banking and private equity background, Jessica was the COO and employee #2 at HelloSociety, a multi-million dollar Pinterest influencer agency acquired by The New York Times in 2016.
LinkedIn: https://www.linkedin.com/in/jessica-n-phillips/
The Social Standard: https://www.sostandard.com/
Information
- Show
- FrequencyUpdated Weekly
- PublishedMay 1, 2024 at 6:38 PM UTC
- Length30 min
- Season1
- Episode2
- RatingClean