Former Chick-fil-A Marketing Exec Jeff Henderson: Do you know the difference between success and excellence?

Ep. 80: Basketball shaped this leader who Chick-Fil-A CEO Dan Cathy called “one of the five greatest people ever to work at Chick-Fil-A.” Jeff has founded a new company called The For Company, which helps individuals and organizations achieve excellence by answering two key questions: “What are we known for? And what do we want to be known for?”

The leader’s job is to engage his or her team in answering these questions and then, in the role of servant-leader, work to align each team member’s dreams, goals, and special talents with the mission of “shrinking the gap” between what you are known for now and what you want to be known for. 

You will learn:

• (9:00) How to prevent confusion in the office space.
• (10:00) How to take a “vision inventory.”
• (11:30) How to prevent systems and scale from driving out humanity.
• (18:00) How to “honor the audience” as a keynote speaker.
• (19:00) Chick-Fil-A’s distinguishing customer characteristic.
• (22:00) How Chick-Fil-A got involved in college bowl games.
• (25:30) The important difference between success and excellence.
• (29:30) How to put the “social” back into social media to reclaim customer loyalty.
• (32:00) The international sign that someone needs encouragement.
• (34:00) Why Jeff carries a pack of thank you cards everywhere he goes.
• (40:00) How to make customers — not the brand — the true stars.

Visit https://donyaeger.com/corporate-competitor-podcast/episode-80/ for a free gift and today’s show notes!