Former Under Armour Marketing Executive And Now Business Founder Shares Marketing Strategies That Get Results (#268)

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“Be bold and try different things.” - Miriam Kendall

Jeffrey Feldberg and Miriam Kendall discussed Miriam's new consulting company, Kairos Growth Advisors, which offers fractional and interim services for executive positions, traditional consulting projects, and coaching services. They also discussed the advantages and disadvantages that small to mid-sized companies have in terms of marketing strategies, emphasizing the importance of finding a balance between taking risks and being agile, while also having a solid budget and testing strategy in place.

The potential of AI in marketing post-pandemic was explored, while also emphasizing the importance of humanizing marketing and aligning brand values with customers. Miriam advised business owners to start with a clear foundation, including mission statement, value proposition, and understanding of customers and their information sources. They also discussed the benefits and challenges of hiring a fractional CMO, and the common mistakes companies make, including operating in silos and misalignment on the foundation.

The importance of customer feedback and finding a balance in survey frequency and length was also discussed, with Miriam suggesting using short surveys with questions about customer needs and problems, while Jeffrey raised concerns about survey fatigue and suggested using survey tools with decision trees to streamline the process. The meeting ended with Jeffrey offering to walk Miriam through his company's deep wealth mastery program and discussing potential future collaboration opportunities, highlighting the importance of taking risks and trying new things in order to succeed in business.

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SELECTED LINKS FOR THIS EPISODE

Miriam Washington Kendall - Chief Marketing Officer - Kairos Growth Advisors | LinkedIn

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