formula for diSaaSter: message-market fit, product-market fit, & a non-working product

we’ve all done it.

sacrificed long term goals for short term gains. 

and startups are just as tempted as people to take shortcuts, hoping to reach a destination of product-market fit and massive success faster.

but sometimes shortcuts take you down the wrong road. one you can’t come back from.

on this episode of the diSaaSter recovery podcast, we’re guided by our esteemed guest who's a marketing maestro with 16 years of experience across 12+ different startups. 

you can expect a fascinating discussion ranging from the essence of product marketing to the impact of data-driven decisions devoid of a certain critical ingredient.

we'll also delve into the dynamic nature of product-market fit and the often-underestimated role of luck and timing. we'll navigate the intricacies of data interpretation and emphasize the value of context when making decisions. building on lessons from april dunford's "obviously awesome", we'll address challenges in saas sales and marketing, and highlight the significance of accurate positioning.

of course, no episode of diSaaSter recovery is complete without some thrilling diSaaSter stories. listen as our guest shares her journey through product launches, company mismanagement, financial struggles, and the aftermath. together, we'll extract valuable lessons that can pave the way for startup success. 

so, grab your headphones and prepare for an enriching tour through the tumultuous realm of startups. let's learn from these startup diSaaSters and turn them into stepping stones for success.