The Optimal Path

Maze
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The Optimal Path

The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success. Subscribe to The Optimal Path newsletter to be the first to know when new episodes launch: https://maze.co/podcast/.

  1. Mastering product decisions through risk and reversibility with Dalia El-Shimy | Wise

    22.10.2024

    Mastering product decisions through risk and reversibility with Dalia El-Shimy | Wise

    Dalia El-Shimy, Director of UX Research at Wise, presents a framework for navigating product decision-making with confidence—from daily product decisions to the most complex and high-risk scenarios. Dalia shares how to classify decisions based on their level of risk and reversibility, along with questions and tactics to help determine the type of research or insights needed to better inform those decisions.

    47 мин.
  2. Accelerate learning and build the right products with Michael Margolis | Google Ventures

    08.10.2024

    Accelerate learning and build the right products with Michael Margolis | Google Ventures

    Michael Margolis, UX Research Partner at Google Ventures, breaks down the Bullseye Customer Sprint methodology and how it helps startups quickly identify what to build and who to target. Learn how to use the “5 and 3 in 1 formula”—five bullseye customers, three prototypes, in one day—to accelerate learning and de-risk product decision-making.

    43 мин.
  3. Connecting research impact to business outcomes with Devin Harold | Ex-Capital One

    24.09.2024

    Connecting research impact to business outcomes with Devin Harold | Ex-Capital One

    Devin Harold, former Head of Design Research for Financial Services at Capital One, joins host Ash Oliver to discuss the challenges of connecting user research to business outcomes, how to effectively track and communicate the value of research, and why the future of the industry lies in driving customer-centricity across the entire business.

    48 мин.
  4. Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast

    27.06.2024

    Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast

    In this episode of The Optimal Path, Jehad Affoneh joins host Ash Oliver to discuss what it means to be customer-centric at Toast, the difference between being design-led and experience-led, and the role of UX research in shaping customer-centric cultures and experiences.

    43 мин.
  5. The role of qualitative research in product innovation with Hannah Anokye | Intuit

    13.06.2024

    The role of qualitative research in product innovation with Hannah Anokye | Intuit

    In this episode of The Optimal Path, Hannah Anokye joins host Ash Oliver to discuss her work on the Intuit Futures Team and the role of qualitative research in exploring emerging technologies, understanding users' needs, and identifying opportunities for new product developments.

    31 мин.
  6. Maximizing the potential of secondary research with Nick Stiles | IBM

    31.05.2024

    Maximizing the potential of secondary research with Nick Stiles | IBM

    Nick Stiles, User Researcher at IBM, discusses the power of secondary research, also known as desk research, in making informed decisions, and why it is the “unsung hero” of research. Nick shares strategies for synthesizing secondary research findings into actionable insights for product teams and emphasizes the importance of storytelling and journalistic techniques in driving research impact.

    29 мин.
  7. A framework for product decision-making with Ravi Mehta | Outpace

    16.05.2024

    A framework for product decision-making with Ravi Mehta | Outpace

    In this episode of The Optimal Path, Ravi Mehta talks to Maze about connecting user research to product strategy and integrating effective product decision-making frameworks.

    43 мин.
  8. Scaling research through democratization with Reggie Murphy | Zendesk

    02.05.2024

    Scaling research through democratization with Reggie Murphy | Zendesk

    In this episode of The Optimal Path, Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled UX research, elevating the practice from a supporting function to a strategic partner to the business.

    40 мин.
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The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success. Subscribe to The Optimal Path newsletter to be the first to know when new episodes launch: https://maze.co/podcast/.

Информация

  • Автор
    Maze
  • Годы выхода
    2022 - 2024
  • Выпуски
    36
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2022 Maze
  • Сайт подкаста
    The Optimal Path

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