Found in AI

Cassie Clark
  • 5.0 (2)
  • MARKETING

Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.

Episodes

  1. 6D AGO

    AEO, GEO, and the Future of SEO: How to Show Up in AI Search

    In this episode of Found in AI, I sit down with Ioana Wilkinson, B2B content writer and founder of Innovatech Content, to unpack how SEO, AEO, and GEO actually fit together in today’s AI-driven search landscape. We cover: What Answer Engine Optimization (AEO) really means in practice.Why micro-intent queries are the secret to getting cited in AI answers.How GEO builds on SEO and AEO to structure content for AI clarity.Why authority sources (like bios and high-trust platforms) matter more than ever.My own experiment: updating my HubSpot bio with targeted keywords to see if LLMs start surfacing me in AI search.If you’ve been wondering how to prepare your brand for AI search — and what actually moves the needle — this episode is for you. 📌 Mentioned in this episode: AEO vs SEO vs GEOAnswer Engine Optimization strategiesMicro-intent keyword targetingFAQ schema for AI visibilityAI content optimization for startups💬 Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com Keywords: AEO, Answer Engine Optimization, AI Search, Generative Engine Optimization, SEO, Content Strategy, AI Marketing, Perplexity, Bing Copilot, ChatGPT SEO, FAQ Schema, AI Content Optimization, Startup Marketing, B2B Content Marketing, Digital Marketing Trends Find the show notes and transcript here.

    18 min

  2. AUG 18

    Is SEO Dead? Kristina Frunze of WebView SEO's take on AI Search in 2025

    Is SEO really dead or just evolving? In this episode, I sit down with Kristina Frunze, founder of WebView SEO, to talk about the future of search in an AI-driven world. We cover: Why “SEO is dead” keeps showing up on Reddit and LinkedIn (and why it’s mostly clickbait).How AI search is reshaping traffic — fewer clicks, but more conversion-ready leads.What startups should do now to stay visible in 2025 and beyond.My own upcoming experiment: a cage match between a traditional SEO blog post and an AI-optimized one.If you’ve been wondering how AI overviews, ChatGPT, and Copilot are changing the rules of discovery, this episode is for you. 📌 Mentioned in this episode: AEO vs SEOHow AI search worksFAQ schema for AI visibilityTracking content in AI answer engines💬 Let’s connect:  LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com Keywords: AEO, Answer Engine Optimization, AI Search, Generative Engine Optimization, SEO, Content Strategy, AI Marketing, Perplexity, Bing Copilot, ChatGPT SEO, FAQ Schema, AI Content Optimization, Startup Marketing, B2B Content Marketing, Digital Marketing Trends Find the show notes and transcript here.

    15 min

  3. AUG 11

    Should You Skip SEO and Go Straight to AEO?

    In this first episode of Found in AI, I’m tackling a hot question from r/marketing: “I just started learning SEO — should I even bother, or skip straight to AEO?”We’ll break down what Answer Engine Optimization (AEO) is, why it matters in 2025, and three simple steps you can take this week to get your content ready for AI search. I’m also running a micro-experiment you can try alongside me — adding an FAQ block to a blog post — and I’ll share the results in a future episode. If you’ve been wondering how AI tools like ChatGPT, Perplexity, and Bing Copilot decide which sources to cite and how to get your brand features, this is your starting point. 📌 Mentioned in this episode: AEO vs SEOHow AI search worksFAQ schema for AI visibilityTracking content in AI answer engines💬 Let’s connect:  LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.com Keywords: AEO, Answer Engine Optimization, AI Search, Generative Engine Optimization, SEO, Content Strategy, AI Marketing, Perplexity, Bing Copilot, ChatGPT SEO, FAQ Schema, AI Content Optimization Find the show notes and transcript here.

    9 min
  • 3 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Found in AI helps marketers, founders, and content strategists master visibility in the era of AI-first search. Hosted by Cassie Clark, the strategist behind Cassie Clark Marketing, this podcast delivers real experiments, SEO and content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with generative AI discovery to drive traffic, leads, and authority in a changing digital landscape.

Information

  • Creator
    Cassie Clark
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2025 Found in AI
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