19 min
Founder Fridays: Marketing 3.0 & how to win in the Experience Era pt. 1 Scale or Die
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- Business
The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave chimes in on why Marketing 3.0 is an era in which every person has their own unique funnel. He explains why businesses that embrace "experiences" will win in the long run: higher conversion rates, greater revenue, happier customers... This is part 1 of 2. Part 2 goes live next Friday, 3/1.
The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave chimes in on why Marketing 3.0 is an era in which every person has their own unique funnel. He explains why businesses that embrace "experiences" will win in the long run: higher conversion rates, greater revenue, happier customers... This is part 1 of 2. Part 2 goes live next Friday, 3/1.
19 min