In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).
#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program
On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is huge.
In this episode, Bryn Jones, founder of PartnerStack, breaks down the ins and outs of how to build a great partner program for your company. Dave talks with Bryn about what investors think of partner programs, how to pitch investors on the idea, what percentage of sales should you give out in order to attract the right partners, and how to build your partner program in a responsible way.
#23: Ed Fry, Growth at Paddle, on the future of data & personalized experiences
For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS for subscription and E-commerce.
Our conversation with Ed covers the role of data in 2019. While data is becoming ever more available, the sheer volume of data at your disposal can also be frustrating. Where do you start? What do you do with all this data? How does data impact important growth metrics?
In January 2016, Ed went on a journey to really get into data and data strategy to create more personalized experiences for customers. In this episode, Dave talks with Ed about how to use data to scale your startup, how to use data to personalize experiences for users, and what some B2B startups are doing wrong with data.
Listen in and get some free growth consulting from Ed!
#22: Kirsten Newbold-Knipp, on aligning sales & marketing
Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey.
Our conversation covers how to host great user events that drive intimacy with your customers (she started Inbound) as well as some indicators of when exactly your business is at the point to host a customer event. We’ll also help you think about how to measure marketing success and create an inter-channel connectivity as you grow your brand.
#21: Frank Barry, COO of Tithe.ly, on building SaaS for a non-traditional industry
Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions.
And for the past several years, the business has been growing like crazy, with over 700 religious institutions signing up per month. But that’s not even the crazy part!
Tithe.ly wants to make sure customers really love them. When a new prospect or customer signs up for the software, they get a personal welcome call from someone on the Tithe.ly team.
In this episode, Frank talks with Dave about delivering delightful customer experiences, investing in content, and how to creatively scale a business.
#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform
5 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees.
Jonathan’s idea all started at the end of his career at Hubspot, as he was having a conversation with his boss, the future founder of Drift, David Cancel.
In his words: “David Cancel comes over to my desk and he's like, ‘Hey man, like I've been seeing you and you're either at 110% and you're super passionate about something, or you're just not passionate at all.
We caught up a little later and you know I started talking about this thing. I was like, oh man, how about we crack this huge problem around user onboarding — and check out this landing page I built and it could be like a real product.”
And he said, "The way you light up about that, ‘that's what you're really passionate about.’”
He was like, "You should go do that." And I said, “Okay I guess you're right. I just kinda quit on the spot because I was so passionate about the problem.”
#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms
Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance.
In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not dominated by due dates and deadlines but one in which meaningful work is done over a period of time. Learn how Laura applies this idea into both her personal life and her business.
Even though my tech startup is not saas I find most of these episodes super insightful. I’d love to hear an episode about growing a startup using bootstrapping vs VC. Also, audio quality is pretty rough with some of these episodes. Hopefully Dave will invest in some better recording gear. Thanks man!
Austin Texas is throwing their annual Startup Crawl and I’m disappointed with the fact that this podcast was bribing ppl with high grade drinks in exchange for 5 star ratings. I love podcasts and rather than them prompting their podcast i.e. any sort of information about it, all they wanted was the false 5 star ratings. Personally I like relying on reviews and I’m extremely disappointed that their only goal was to gain clout and not properly advertise something I’m assuming they put a lot of effort into. Infact this whole setup was pretty effortless so my advise for next time would be to earn your ratings rather than bribe ppl.
As a SaaS founder....
As someone who has recently moved to Austin and is bootstrapping a SaaS business, I’ve found this podcast tremendously insightful. I’m currently at $50k MRR in the eCommerce space with crazy high churn (20%) due to recently fast growth. The inspiration and advice I’ve gotten from listening to this podcast has been invaluable as a solo business owner looking for ways to scale. It’s been like having a personal coach along the way. Love what you’re doing, keep up the great work!