How Marketing Can Prevent Churn | Kacyn Goranson [Ep. 7]

Kacyn Goranson is the Head of Marketing at Worksuite. A world-class freelancer management platform used by over 350k+ people. In this episode, we explore strategies for creating teams tailored to any stage of the company. Kacyn's insights offer valuable guidance for businesses at any stage of growth. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Kacyn: Linkedin: https://www.linkedin.com/in/kacyngoranson/ Twitter/X: https://twitter.com/KacynG --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 2:40 Work As A Startup Advisor 4:42 Tips For Marketing Hires 8:05 What Is Data Visibility For Marketing Leadership 12:45 What Are ROI Goals For Creatives 17:15 How To Build Agile Marketing Orgs 23:40 How Marketing Can Prevent Customer Churn 30:50 Aligning Sales & Marketing 38:32 Problems Between Sales & Marketing 40:00 Best Money Spent On Marketing 42:54 Scrappy Marketing Techniques 45:34 Kacyn's Journey Into Marketing 50:27 Building A Great Professional Circle 52:19 Kacyn's Ideal Day 54:37 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode