Google's March 2024 Core Update: What Franchise Companies Need to Know

In this special episode, we discuss Google’s March 2024 core algorithm update and what it means for franchise companies. Google is currently rolling out an update that is designed to reduce the amount of spam in search results, which in general should be a benefit to websites that have high-quality content. However, as is often the case, the changes may have unintended consequences for franchise organizations due to the nature of their website structure and content. During this episode, we are joined by Brad Abbott, Reshift’s VP of Search, who shares what we at Reshift are seeing and what is being reported by the online community. He shares what companies should be looking for, what you can expect throughout March, and potential issues to be careful of. He also shares franchise content best practices and opportunities with artificial intelligence (AI). About Reshift Media Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company's many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.