Freight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Ever wonder how cargo ships navigate through the Arctic ice or why some companies keep losing their best customers? 

Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle everything from nuclear-powered icebreaker ships breaking through the Arctic to why freight companies might be totally missing the mark on keeping their best customers happy. 

The pair discuss fresh marketing data that shows how the industry is evolving and wrap things up with a story about how mules - yes, actual mules - are helping deliver supplies to hurricane victims in North Carolina's mountains.

LINKS:

• Grace’s Linktree
• Automating Annoying Phone Calls in Freight
• Direct Mail Statistics that Marketers Need to Know
• 2025 TMSA ELEVATE Conference
• Disaster Logistics and Hurricane Helene Relief Efforts
• F3: Future of Freight Festival 2024

WATCH THE FULL EPISODE HERE

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