Friends in Business

Jemimah Ashleigh and Ben Wright
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Friends in Business

Welcome to the *Friends in Business Podcast,* where hosts Jemimah Ashleigh and Ben Wright join forces to become your trusted allies in the world of entrepreneurship. This dynamic duo is dedicated to sharing their extensive knowledge and experience to help you navigate the complexities of business with confidence and clarity. Jemimah Ashleigh is a renowned PR specialist, business coach, and influential speaker. As the founder of The Visibility Lab, Jemimah has empowered countless women entrepreneurs to master PR, achieve significant media exposure, and build powerful personal brands. With a background in law enforcement and human trafficking, she brings a unique perspective to her coaching, combining strategic insights with a deep understanding of the challenges women face in business. Jemimah is also an accomplished author and media personality, known for her impactful speaking engagements and International best-selling author. Ben Wright is a leading sales strategist based in Noosa, Australia. With over a decade of experience in transforming sales strategies, Ben is known for his ability to craft tailored plans that drive business growth. His expertise lies in conducting in-depth analyses of sales processes and implementing innovative solutions to enhance efficiency and effectiveness. Ben’s collaborative approach and strong communication skills make him a sought-after consultant for businesses looking to improve their sales operations and achieve sustainable success. On the *Friends in Business Podcast,* Jemimah and Ben bring their wealth of knowledge and practical insights to the forefront. Their goal is simple: to be your friends in business, offering valuable lessons and actionable advice to help you thrive. Whether you’re an aspiring entrepreneur or an established business owner, their conversations will provide you with the tools and strategies you need to succeed. Join Jemimah and Ben as they dive into a range of topics, from PR and sales strategies to personal development and business growth. Their engaging and informative discussions are designed to make complex business concepts accessible and relatable. With each episode, you’ll gain new perspectives, practical tips, and the support of two experienced professionals committed to your success. Tune in to the *Friends in Business Podcast* and start your journey towards achieving your business goals with the guidance of your new business friends.

  1. Episode 15: What to Do at Networking Events to Build Profitable Relationships

    3 DAYS AGO

    Episode 15: What to Do at Networking Events to Build Profitable Relationships

    In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the vital role of networking in business, highlighting the importance of cultivating genuine connections rather than viewing individuals as mere sales opportunities. Drawing on their own experiences at numerous networking events, they offer valuable guidance on how to avoid common missteps. From choosing the right attire to understanding the specific nature of each event, the hosts provide practical tips for preparing effectively for networking occasions. Through real-life anecdotes, both successes and missteps, they stress the importance of establishing trust—what they refer to as the "know, like, and trust" principle—before diving into sales conversations. By reflecting on their own journeys and offering expert advice, they inspire listeners to use networking as a powerful tool for fostering business growth and development. Key Takeaways:  Research and understand the networking event you’re attending to tailor your approach effectively. Avoid immediate selling at networking events; focus instead on establishing genuine relationships. Clearly articulate what problem you solve, who you solve it for, and what you are currently working on. Don’t forget to follow up on leads post-networking events to capitalize on opportunities. Treat networking as a relationship-building exercise, not merely a series of sales transactions. Time Stamps:  0:00 Intro 2:15 Networking 3:10 Mistakes In Networking 4:31 Not Understanding the Event 6:07 Trying to Sell Immediately 8:17 Not Being Clear On What To Do 10:59 Not Following Up 14:03 Seeing People As Potential Sales 15:09 Spending Too Long In A Conversation 18:27 Recap 20:13 Weekly Takeaway 21:35 Outro Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    22 min
  2. Episode 14: The Rise and Rise of Storytelling - How You Can Sharpen Your Skills

    12/25/2024

    Episode 14: The Rise and Rise of Storytelling - How You Can Sharpen Your Skills

    In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the powerful role of storytelling in the business world. As the conversation progresses, Jemimah and Ben share their excitement about shifting from the demands of business to enriching dinner conversations, highlighting how stories foster meaningful connections.With the focus on the art of storytelling, they underscore its vital role in effective business communication, offering valuable strategies to help listeners refine their storytelling skills. Ben and Jemimah also discussed the growing influence of AI in storytelling, offering practical advice on how tools like ChatGPT can be leveraged to enhance and refine business narratives. The episode offers an insightful journey into the transformative power of storytelling, blending expert advice with real-world applications. Key Takeaways:   Storytelling is essential in business for building connections and conveying information effectively. A four-part framework—Problem, Impact, Solution, Outcome—can streamline storytelling processes. Integrating AI tools like ChatGPT can enhance story crafting and make narratives more compelling.  Documenting and practicing stories can help refine messaging and improve audience engagement.  Storytelling not only boosts business success but also fosters deeper interpersonal connections. Time Stamps: 0:00  1:31 Story Telling 2:56 Learing Through Story Telling 5:00 Framwork Around Story Telling 7:39 Problem and Opportunity 7:44 Impact 9:00 Solution 9:28 Outcome 16:07 Recap 16: Weekly Takeaway 17:20 Outro Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    18 min
  3. Episode 13: What Winning an Award can do for Your Business

    12/18/2024

    Episode 13: What Winning an Award can do for Your Business

    In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the strategic significance of business awards for both entrepreneurs and corporations. The conversation begins with some lighthearted exchanges before delving into the surprising advantages of participating in awards ceremonies, highlighting how these events can elevate a business’s profile. Jemimah, a seasoned expert in visibility, shares her extensive experience as a finalist more than 100 times and discusses the often-overlooked potential of business awards as a powerful marketing tool. Ben also contributes valuable insights, focusing on the long-term benefits of winning or being a finalist in business awards. He highlights how these accolades can serve as a testament to a business's credibility and excellence, offering a distinct competitive edge. The episode offers valuable, actionable insights on harnessing awards for public relations and business growth.  Key Takeaways:  Awards offer free PR and visibility, acting as a significant credibility booster for businesses. Create one comprehensive award application and adapt it for multiple entries to save time and effort. Understand that entering awards can be a marketing investment with potential costs for attending events. Awards nights are prime settings for networking, offering access to like-minded business professionals and potential referral partners. The application process itself serves as a valuable business audit, highlighting strengths and areas for improvement. Time Stamps:  0:00 Intro 0:54 Ball Gowns 3:01 Awards 3:52 Why Enter in Awards 6:30 Things To Know Before Looking at Awards 6:35 Choose Your Playing Field 7:45 Benefits of Awards 9:45 One Application 12:31 Marketing in the Room 14:18 What To Do With Publicity 15:05 Awards are Businesses 18:16 Recap 19:11 Weekly Takeaway 21:30 Outro Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    22 min
  4. Episode 12: Negotiation Simplified to Give You Better Business Results

    12/11/2024

    Episode 12: Negotiation Simplified to Give You Better Business Results

    In this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the art of negotiation with engaging stories and expert insights. This episode kicks off with a light-hearted moment, as Ben shares a humorous anecdote about his young daughter, who’s already showing a knack for negotiation. Ben breaks down the key elements of negotiation, drawing inspiration from Herb Cohen’s renowned model. He highlights the critical factors of time, power, and information, explaining how these play a pivotal role in negotiating effectively. Jemimah brings her unique perspective to the conversation, drawing on her experiences from law enforcement to add depth to the discussion. Together, they emphasise the importance of understanding the needs of both parties and having a clear, well-thought-out plan to achieve the best outcomes. Key Takeaways:  Successful negotiation involves understanding the importance of time, knowing when to leverage urgency, and when to patiently await the right moment.  Power dynamics in negotiation are influenced by perceived strengths like offering unique value or having better terms than competitors. Knowledge is key — entering negotiations well-prepared with detailed information and a clear plan can dramatically improve outcomes. Planning your approach with defined positions for walk-in, fallback, and walk-away helps maintain control during negotiations. Ego can be the biggest pitfall in negotiations. Keeping it in check is essential for reaching mutually beneficial outcomes. Time Stamps:  0:00 Intro 0:43 Negotiation of a Kid 3:22 Negotiation 9:13 Time 12:31 Power 16:14 Information 19:55 Ego 21:02 Weekly Takeaway 22:33 Outro Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    23 min
  5. Episode 11: A Simple Approach to Building a Sales Process That Works

    12/04/2024

    Episode 11: A Simple Approach to Building a Sales Process That Works

    In this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh explore the intricacies of developing an effective sales process. Ben outlines a thorough five-stage sales process designed to enhance efficiency and drive greater sales success, beginning with lead generation and concluding with post-sales management. Jemima offers valuable insights on building strong customer connections. As emphasised in this discussion, businesses must continually adapt and refine their sales strategies to remain competitive in today’s fast-paced market. Key Takeaways:  A defined sales process is crucial for fostering predictable and reliable sales outcomes. Lead generation should be a shared responsibility between marketing and sales teams for optimal results. Understanding customer needs and objections is essential to presenting effective sales proposals. Maintaining post-sale relationships helps create an evergreen sales funnel and increases repeat business. Collaborative team efforts in strategizing sales processes can reveal insightful improvement areas and foster a cohesive work environment. Time Stamps:  0:00 Intro 0:49 Builders in the Family 3:04 The Sales Process 5:35 Lead Generation 8:01 Meet and Greet and Needs Analysis 11:37 Presentation or Quotation 16:46 Closing 18:50 Post Sale Key Account Management 20:27 Weekly Takeaway 23:09 Outro Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    24 min
  6. Episode 10: How to Leverage Podcasts into Revenue Growth

    11/27/2024

    Episode 10: How to Leverage Podcasts into Revenue Growth

    In this episode of Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the game-changing potential of podcasting for self-promotion and company expansion. Their perceptive conversation illuminates the strategic benefits of podcasting, whether one is the host or the guest, and offers helpful pointers for making the most of these chances. This episode is a goldmine of information meant to inspire would-be podcasters and business owners to get on the bandwagon of this exciting new medium.  Key Takeaways:  Podcasting significantly increases a business’s visibility across platforms like iTunes and Spotify, widening brand reach. Hosting or guesting on podcasts helps tailor content to reach and engage directly with ideal clients. Consistent podcasting boosts SEO, improving searchability and online presence for long-term sales growth. Subtly sharing success stories through podcasting can build credibility and attract interest without overt selling. Successful podcasting requires dedicated effort and patience, with a typical ROI timeline of about 12 months. Time Stamps:  0:00 Intro 1:35 Podcasting 2:27 Jemimah’s Story on Podcasting 5:46 Ben’s Story on Podcasting 6:39 Tips and Why Start a Podcast 8:04 Visibility 8:51 Contact with Ideal Client 9:30 Breadcrumbing 12:29 Increases Sales through SEO 14:36 Weekly Takeaway 18:15 Outro Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    19 min
  7. Episode 9: Getting Visible Through Media and PR

    11/20/2024

    Episode 9: Getting Visible Through Media and PR

    In this episode of Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explored the untapped possibilities of free media. The topic centres on using a 24-hour media cycle to boost corporate awareness without PR costs. Ben discusses his endurance running adventure, inspired by Jemimah's ‘Rule of Five’ from earlier episodes, connecting personal growth to business exposure techniques. They emphasise the necessity of personal branding, pitching meaningful tales, and understanding one's target audience in discovering and capitalising on niche-relevant media callouts. Key Takeaways:  Entrepreneurs should realize the potential of free media in a round-the-clock global news environment. Platforms like Source Bottle and HARO are excellent tools to find and respond to opportunities for media exposure. Identifying what publications your target audience engages with is crucial for effective media pitches. Create and refine your core stories to align with various media outlets. There’s a significant distinction between organically earned media and paid media placements; understand the benefits and limitations of each. Time Stamps:  0:00 Intro 2:23  Free Media and 24 Hour Media Cycle 2:54 Knowing the 24 Hour Media Cycle 6:20 Knowing Where To Go and Source Bottle 8:15 Harrow 8:58 Paying For Media and Awards 12:09 Knowing Where To Be Featured 13:59 Pitch Some Stories 18:37 Where To Start 19:28 Key Takeaways Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    22 min
  8. Episode 8: How to Prioritise Actually Taking Care of Yourself

    11/13/2024

    Episode 8: How to Prioritise Actually Taking Care of Yourself

    In this episode of Friends in Business Podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential topics of health, wellness, and fitness for entrepreneurs and business leaders. The discussion touches on several crucial areas, including the significance of mental fitness in maintaining a positive mindset, the development of effective rituals and routines, and the impact of exercise and nutrition on everyday life. Jemimah shares meaningful personal stories, underscoring the transformative potential of wellness in overcoming challenges. Ben presents statistics regarding the mental health of entrepreneurs and corporate leaders, advocating for proactive steps and professional support. Through a combination of personal anecdotes and practical advice, the hosts illustrate how prioritising wellness can serve as a foundation for both business success and overall life satisfaction. Key Takeaways:  Acknowledge the importance of mental fitness in entrepreneurial success. Recognize the need for professional support and a robust support network. Establish consistent habits and routines that promote productivity and wellbeing, such as exercise and planning. Prioritise regular physical activity and balanced nutrition as foundational elements for health and productivity. Understand personal sleep needs and prepare effectively to ensure quality rest. Identify personal priorities to achieve a balanced lifestyle, integrating professional and personal commitments. Time Stamps:  0:00 Intro 0:56 Waking Up Early 2:51 Health, Wellness and Fitness 4:29 Mindset 6:04 Mental Fitness 6:52 Rituals and Routines 9:00 Exercise and Nutrition 14:08 Sleep and Preparation 17:47 Balance 20:17 Takeaways 21:49 Outro Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

    23 min
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About

Welcome to the *Friends in Business Podcast,* where hosts Jemimah Ashleigh and Ben Wright join forces to become your trusted allies in the world of entrepreneurship. This dynamic duo is dedicated to sharing their extensive knowledge and experience to help you navigate the complexities of business with confidence and clarity. Jemimah Ashleigh is a renowned PR specialist, business coach, and influential speaker. As the founder of The Visibility Lab, Jemimah has empowered countless women entrepreneurs to master PR, achieve significant media exposure, and build powerful personal brands. With a background in law enforcement and human trafficking, she brings a unique perspective to her coaching, combining strategic insights with a deep understanding of the challenges women face in business. Jemimah is also an accomplished author and media personality, known for her impactful speaking engagements and International best-selling author. Ben Wright is a leading sales strategist based in Noosa, Australia. With over a decade of experience in transforming sales strategies, Ben is known for his ability to craft tailored plans that drive business growth. His expertise lies in conducting in-depth analyses of sales processes and implementing innovative solutions to enhance efficiency and effectiveness. Ben’s collaborative approach and strong communication skills make him a sought-after consultant for businesses looking to improve their sales operations and achieve sustainable success. On the *Friends in Business Podcast,* Jemimah and Ben bring their wealth of knowledge and practical insights to the forefront. Their goal is simple: to be your friends in business, offering valuable lessons and actionable advice to help you thrive. Whether you’re an aspiring entrepreneur or an established business owner, their conversations will provide you with the tools and strategies you need to succeed. Join Jemimah and Ben as they dive into a range of topics, from PR and sales strategies to personal development and business growth. Their engaging and informative discussions are designed to make complex business concepts accessible and relatable. With each episode, you’ll gain new perspectives, practical tips, and the support of two experienced professionals committed to your success. Tune in to the *Friends in Business Podcast* and start your journey towards achieving your business goals with the guidance of your new business friends.

Information

  • Creator
    Jemimah Ashleigh and Ben Wright
  • Years Active
    2024 - 2025
  • Episodes
    15
  • Rating
    Clean
  • Show Website
    Friends in Business

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