From €10K Investment to Multimillion-Euro Beauty Empire: Aimee Connolly’s Story

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Aimee Connolly, the powerhouse founder behind Sculpted by Aimee. From working on makeup counters at 16 to building one of Ireland’s most successful beauty brands, Aimee shares her incredible journey of bootstrapping her way to the top.

She reveals the bold steps she took—cold emailing manufacturers, self-funding her first product launch, and scaling from a solo founder to leading an international beauty empire. If you're an entrepreneur looking for real, unfiltered insights on launching a product, navigating challenges, and building a loyal brand community, this episode is for you.

🎧 Show Notes: In this episode, we cover: 🔥 The moment Aimee decided to build her own beauty brand 🚀 How she launched Sculpted by Aimee with just €10,000 💡 The power of ‘massive action’ and breaking down big goals 📈 Bootstrapping vs. raising investment: the cashflow lessons she learned 🌍 Expanding into new markets: from Ireland to the UK and beyond 🔑 Why authenticity and community-building have been key to her success 🏋️‍♀️ Balancing business growth with personal well-being

💬 "The number one difference between an entrepreneur and someone who doesn’t start is knowing you don’t have all the answers—but not letting that stop you." – Aimee Connolly

Visit my Partners

Enterprise Ireland: https://bit.ly/EIreland

Azure Communications: https://bit.ly/azureEE

Nostra: https://bit.ly/nostraee 

📌 Resources & Links: 📖 Enterprise Ireland: Support for Startups🛍️ Sculpted by Aimee📱 Follow Aimee Connolly on Instagram & LinkedIn 🎙️ Enjoyed this episode? Subscribe to The Entrepreneur Experiment for more insights from world-class founders.