From 0 to President: Building Sales Reps from Scratch I Dominic Klingberg - Founder ARRtist Circus

In this conversation, Alex interviews Dominik Klingberg, co-founder of AI Artist Circus, about building a successful sales organization from scratch. They discuss the stages of a seller's life cycle, the importance of mentorship, effective onboarding strategies for junior reps, and the qualities of top-performing account executives. They also explore how to create a culture that values both SDRs and AEs, and how to retain and develop sales talent. Dominik shares insights from his experience as a sales manager and offers advice on balancing mentorship and managerial responsibilities.
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Questions?
Alex:
alexander@sellabl.co

Alex´s LinkedIn

Dominic:
Dominic's LinkedIn

ARRtist Circus Tickets: https://www.arrtist-circus.com/#Tickets-2025 

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Timestamps:

00:00 Introduction and Topic Overview

02:59 Building a Successful Sales Organization

08:17 Onboarding Strategies for Junior Reps

12:43 Qualities of Top-Performing Account Executives

20:25 Creating a Culture that Values SDRs and AEs

28:36 Retaining and Developing Sales Talent