From Blogger to Legal Boss: How Lauren Bercuson is Helping Entrepreneurs Protect Their Brands | S2 E4

Think of a trademark as preventative care or an insurance policy for your business. When life tries to attack, you want your IP (Intellectual Property) to be protected! That’s why we invited an IP lawyer (and inspirational business woman) to tell us more.

In this episode, Natasha sits down with Lauren Bercuson, an IP Lawyer and Founder of Storylock Legal, to discuss the must-know basics of trademarking, plus the key lessons she’s learned along her entrepreneurial journey.

Lauren’s story goes much deeper than just becoming a trademark attorney. While her infant son was recovering from a stroke, Lauren started blogging about children’s books (HappilyEverElephants.com) and even became her son’s school librarian. Then, while seeing other moms killing it in business, but not protecting their assets, Lauren’s inner lawyer came out to shine once again. With her son healed and thriving, she made the decision to transition back into IP law, create Storylock Legal, and start helping other women founders protect their businesses.

Today, you’ll hear how Lauren overcame perfectionism while growing two businesses, why networking is so crucial for her success, and why trademarking is essential for any business or idea.

Remember, “done is better than perfect.” ⛰️

Mountains we’re climbing in this episode:

• Lauren’s career journey: From lawyer to blogger to librarian to entrepreneur.
• Overcoming the challenges of working full-time as a divorced mom of two.
• How Lauren let go of perfectionism & made the decision to go full-time.
• Creating community around your business & Networking your way to success.
• Marketing yourself on LinkedIn: How Lauren is learning to authentically show up and connect with others online.
• Trademarking 101: What entrepreneurs should know about trademarking & why it’s important for every business.
  • What does an IP lawyer do & how can they help my business succeed?
  • When is the best time to trademark my business/product/idea?
  • When should international businesses get a US trademark? + How Lauren can help.

Key Takeaways for Female Entrepreneurs:

• Networking and building relationships with other female founders enhances feelings of self-trust and empowerment.
• Bringing your warmth and personality into your work will open up doors for success you didn’t realize were there.
• Your trademark tells a story to your audience. Don’t have a trademark? Your story could be stolen!
• Marketing yourself on social media is all about being your authentic self. Don’t try to copy what others are doing, but instead find what inspires you and make it your own.
• Consider joining Entreprenista if you’re seeking a game-changing community to network with. That’s how Natasha and Lauren met!
• There’s no bad time to trademark your business/product/idea, but the earlier you do it, the better!

Reflection Question:

• What does the concept of connection mean to you?

Subscribe to "The Climb", share your journey with us, and create a world where every woman is empowered to reach her summit. #TogetherWeClimb.

Resources:

Happily Ever Elephants: https://happilyeverelephants.com

Listen to our episode with Emily Paulsen: https://bit.ly/3Cl8SMz

Entreprenista: https://entreprenista.com

The Goddess of Warsaw by Lisa Barr: https://lisabarr.com/books/goddess-of-war

All the Colors of the Dark by Chris Whitaker: