From Boardroom Vision to Healthy Disruption: The No-Compromise Startup Strategy Fueling Happy Wolf’s Rise As The Go-To Kids’ Snack Brand (#396)

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“Your path doesn't have to be A straight line to get where you need to go.” - Jana Goodbaum

“Always bet on yourself.” - Derek Beigleman

Jana Goodbaum and Derek Beigelman share their journey of founding Happy Wolf Snacks, a brand offering simple, clean, and nutritious snacks for kids. Jana and Derek discuss their backgrounds in marketing and entrepreneurship, their motivations for starting the brand, and their dedication to using whole, minimally processed ingredients. 

00:00 Meet the Founders of Happy Wolf Snacks

03:37 The Journey to Creating Happy Wolf Snacks

09:20 The Problem with Current Snack Foods

18:26 Challenges and Innovations in Healthy Snacks

26:00 The Journey from Kitchen to Market

29:12 The Power of Community and Storytelling

38:53 Future Vision and Scaling Up

42:13 Reflecting on the Entrepreneurial Journey

Click here for full show notes, transcript, and resources:

https://podcast.deepwealth.com/396

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