Marketing in the Madness

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Marketing in the Madness

Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.

2 NGÀY TRƯỚC

Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O'Connor

Send us a textIn this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.Key Discuss...

40 phút
12 THG 11

Breaking Traditional The Mould of Success: Advocating Women in Leadership

Send us a textConnect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

39 phút
5 THG 11

Beyond Efficiency: How AI is Redefining Marketing

Send us a textAI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity.Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experien...

42 phút
29 THG 10 · NỘI DUNG TẶNG THÊM

Why diversity is the key driver for innovation at Uber #BONUS

Send us a textAs businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation. Paul shares his insights on building diverse teams from scratch, the significance of authentic cultu...

11 phút
22 THG 10

Revolutionising Enterprise eCommerce: Are You Ready?

Send us a textFrom streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market.In the fast-evolving world of eCommerce, brands face unprecedented challenges and opportunities. As digital platforms advance and consumer expectations shift, ...

41 phút
15 THG 10

How Uber Is Transforming Advertising, One Ride at a Time

Send us a textUber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time.This week on Marketing in the Madness, Katie Street is joined by Paul Wright, Head of International Advertising at Uber, to uncover how Uber is transforming advert...

37 phút
1 THG 10

Why You Need To Humanise Your Brand: Demand Generation Takeover

Send us a textIt’s Time to Elevate Your Brand & Put Yourself Out There!Are you ready to put yourself out there and attract your ideal clients?If so, this is an event you can't afford to miss.In our latest instalment of The Demand Generation series, we’re getting personal about the power of professional branding with insights from some of the industry's most influential PR and Influencer experts.I guess you could say we’re putting a little marketing spin on the hit show "Celebs Go Dating,"...

52 phút
24 THG 9

Disruption, Innovation, and AI: How to Thrive in a Changing Market

Send us a textIn today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.With years of experience in B2B marketing, Laurence explain...

47 phút

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Marketing In The Madness

Send us a textMarketing In The Madness is the podcast that reveals what really goes on in the world of marketing. This show uncovers the human to human approach, revealing how marketers can get better results by becoming more ‘real’ to their audiences and how they are using innovative methods to make a greater impact.You will hear global household name brands share their tactics, leading influencers reveal how they created cut-though, powerful female founders share their journey; plus, agency...

19/05/2023

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1 phút

Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.

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Street Agency
Năm hoạt động

2023 - 2024
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73
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