Leveraging Thought Leadership

Peter Winick and Bill Sherman
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Leveraging Thought Leadership

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the cont

  1. 2 天前

    Mastering the Pitch: How to Capture Attention and Persuade with Purpose | Joanne Tombrakos | 601

    What does it take to grab your audience’s attention in the first few seconds? Bill Sherman explores the art of pitching with Joanne Tombrakos, storyteller, marketing strategist, NYU professor, podcaster and writer. and expert in crafting powerful messages. Joanne breaks down the misconception that pitching is just about selling. Whether you're selling a product or an idea, the goal is the same: persuasion. It’s about getting your audience to stop, listen, and invest time in your idea. Joanne shares the importance of setting the hook early and keeping people engaged by delivering value quickly and clearly. Joanne emphasizes that pitching is not just for salespeople—it's a skill everyone needs. In business, you're constantly pitching yourself, your ideas, or your projects. She compares pitching to a form of storytelling, where your narrative must not only catch attention but also build trust. Joanne also touches on the fine line between pitching and selling, explaining that while every pitch has an underlying goal of persuading, the real focus is on creating a connection. Through storytelling and strategic messaging, you can build a relationship that makes people want to listen longer. The conversation also delves into modern challenges, like competing with digital distractions. Joanne stresses that grabbing attention isn’t enough—you need to hold it. Like a Netflix series that hooks viewers in the first few minutes, your pitch needs to pull the audience in right away and deliver substance, not just flash. For leaders, entrepreneurs, and marketers, her advice is clear: simplify your message, make it relatable, and always lead with value. Three Key Takeaways: • Pitching is about persuasion, not just selling: Whether you’re pitching a product, idea, or project, the goal is to persuade your audience and capture their attention. It’s not just about making a sale—it’s about getting them to care. • Hook your audience quickly: Joanne stresses the importance of grabbing attention within the first few seconds. Like a great story, your pitch needs to engage right away, offering value and building trust so your audience wants to stick around. • Simplicity wins: Don’t overcomplicate your message. The most effective pitches are clear and concise. Distilling your idea into one sentence can help you stay focused and make a more powerful impact. Joanne helps us understand how the Pitch needs to move beyond persuasion and into a relationship.  If you want to understand how those relationships can help ideas reach scale be sure to check out this video by Thought Leadership Leverage COO Bill Sherman.

    33 分鐘

  2. 5 天前

    The Real Profit Behind Business Books: Key Findings from 350+ Authors | Peter Winick + Bill Sherman | 600

    What’s the ROI of a business book? Peter Winick and Bill Sherman dive into this game-changing question in the latest episode of Leveraging Thought Leadership. Partnering with industry giants like Gotham Ghostwriters, Amplify Publishing Group, and Smith Publicity, they’ve launched the most comprehensive study on the ROI of business books to date. Over 350 authors participated, and the results are eye-opening. The data shows 64% of business books turn a profit, with a median of $11,350 for books that have been out for at least six months. But here’s where it gets interesting—authors with a clear strategy saw a median profit of $96,000. The key takeaway? Profit is more about strategy than sales alone. Books with a robust launch plan, PR efforts, or even ghostwriting support outperform those without. For every dollar spent, the average book generates $1.24 in revenue—not just from book sales but from lucrative add-ons like speaking engagements, consulting, and workshops. Another intriguing finding? Authors with weak strategies ended up spending more than those with a focused approach. And when it comes to satisfaction with publishers, hybrid models shine. 70% of authors using traditional or hybrid publishing were satisfied, but hybrid authors were twice as likely to be enthusiastic about their experience. Catch the full episode and dive into the data at www.authorroi.com. Three Key Takeaways: • Strategic planning drives profits: Authors with a clear strategy around their book—like PR, launch plans, and ghostwriting—saw a median profit of $96,000, significantly higher than those without a plan. • Revenue extends beyond book sales: For every $1 spent on a business book, authors generated $1.24 in revenue, with most of the profit coming from related services like speaking, consulting, and workshops, not just book sales. • Hybrid publishing leads to higher satisfaction: Hybrid authors were twice as likely to express strong satisfaction with their publishing experience compared to traditional or self-published authors.

    20 分鐘

  3. 10月6日

    The Journey from Academia to Impact | Neri Karra Sillaman | 599

    What happens when your toughest challenges become your biggest opportunities? On this episode of Leveraging Thought Leadership, host Bill Sherman dives deep with Neri Karra Sillaman—an Entrepreneurship Expert, TEDx Speaker, and Professor at ESCP Business School—about how her early life as a refugee set her on a path to becoming a thought leader and entrepreneur. Neri shares the story of her childhood, growing up as part of a Turkish minority in Bulgaria during the 1980s, facing forced assimilation, and eventually being expelled from the country. With only two suitcases, her family fled to Turkey. From those humble beginnings in refugee camps, Neri realized education was her key to changing her life. This powerful experience laid the foundation for her future work in entrepreneurship and academia. But how does a life of survival translate into thought leadership? Neri discusses how her research took her on a journey to understand why immigrants create businesses—and more importantly, why some of those businesses endure. Her "ah-ha" moment came when she found that many studies focused on the why of immigrant entrepreneurship but few explored how these businesses achieve longevity. This insight sparked her upcoming book, which distills the strategies of immigrant founders that any entrepreneur can apply. Her message is clear: business longevity isn’t just for immigrant entrepreneurs. It’s for anyone who wants to build something that lasts. Neri is working to bridge the gap between startup challenges and the principles that help businesses thrive over the long term. When asked how she moved beyond academia to practice thought leadership, Neri explains how she transitioned from writing academic papers to producing content for HBR, Fast Company, and other platforms that directly impact business leaders. She challenges thought leaders to think about how they can make their work accessible and actionable. Three Key Takeaways: • Adversity can shape success – Neri’s experience as a refugee shaped her drive and resilience, which became the foundation for her entrepreneurial journey and thought leadership. • Immigrant entrepreneurship holds key lessons for all – The principles that help immigrant businesses endure are applicable to any entrepreneur looking to achieve long-term success. • Practical thought leadership matters – Moving beyond academic research, Neri emphasizes the importance of creating accessible, actionable content that resonates with business owners and drives real impact. Neri has spent her life seeking success in academia and entrepreneurship.  If you want to find that same success in Thought Leadership take a moment to watch this short video from Thought Leadership Leverage COO Bill Sherman on successfully launching a thought leadership team.

    35 分鐘

  4. 10月3日

    Empowering Changemakers to Embrace New Approaches | Heather Hiscox | 598

    What if the way we approach change is broken? Would you try something new?  Or stick to what you know? In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Heather Hiscox, founder and CEO of Pause for Change and author of No More Status Quo: A Proven Framework to Change the Way We Change the World. Heather shares her journey of transforming frustration into a groundbreaking approach that’s helping changemakers address tough challenges in the nonprofit, government, and philanthropic sectors. Heather’s insights began with a simple yet powerful question: "Why aren’t we working differently?" Years of seeing wasted efforts and weak results in the social sector pushed her to experiment. The result? The Pause framework—a tool for disrupting the status quo and creating meaningful impact. Her approach focuses on relationships, active listening, and rapid iteration, all built on a foundation of empathy and learning. Heather discusses how entrepreneurs often miss key listening skills, and how fear of "not being ready" keeps leaders from publishing ideas and moving forward. Instead, she encourages taking risks, learning in real-time, and embracing new methods to achieve different outcomes. Her clients—nonprofits, local governments, and philanthropic organizations—typically approach her for one of two reasons: something’s broken, or they’re unsure what’s possible next. Heather uses her framework to guide them through the uncertainties, asking the right questions and driving real change. When it comes to marketing, Heather’s strategy is driven by relationships and word of mouth. She’s not just waiting for clients to find her—she’s actively engaging them through LinkedIn, her online show The Possibility Project, and by knowing when to walk away from those who aren’t ready to embrace her message. Heather’s work is a call to action for leaders ready to stop settling for the status quo and start making the impact they’ve always envisioned. Three Key Takeaways: • Embrace new methods to create change: Heather emphasizes that traditional approaches in the social sector often fall short. To make real impact, leaders must ask different questions and take risks with new methods, like her Pause framework. • Relationships and listening are essential: Success hinges on building strong relationships and honing active listening skills. Whether in business or social change, empathetic listening and rapid iteration are key to solving complex problems. • Don’t fear imperfection: Many leaders hesitate to publish content or make moves because it "isn't ready." Heather advocates for moving forward despite uncertainty, learning in real-time, and refining as you go. Heather has years of helping clients change how they think and work.  If you are a thought leader, speaker, or author is your work creating sustainable change?  Explore the topic more in this article by Peter Winick.

    20 分鐘

  5. 9月29日

    From Claims to Fairytales: How to Write for Different Audiences | Chantal Roberts | 597

    How do you turn technical expertise into a story that captures everyone’s attention? Today, host Bill Sherman sits down with Chantal Roberts, an insurance expert and professor at The Borough of Manhattan Community College in New York., to discuss her unique journey as an author of two distinct books. One caters to insurance  professionals, and the other takes a creative approach to educate the general public. Chantal’s first book, The Art of Adjusting, targets mid-career insurance adjusters, offering them insights into the unwritten rules of claims handling. With remote work reducing informal knowledge-sharing, she aimed to bridge that gap. This book also strengthened her credentials as an expert witness in insurance litigation. Her second book, Once Upon a Claim: Fairytales to Protect Your Assets, was a complete pivot. Inspired by her experience teaching, Chantal decided to use fairy tales like Rapunzel and Goldilocks to explain complex insurance concepts to consumers. The goal? To help people understand the claims process better and avoid feeling blindsided. Chantal shares how her passion led her to write in ways that even surprised her. She also discusses her grassroots marketing efforts, sending postcards to agents as a way to spread the word about her second book—ensuring it doesn’t get lost in the spam folder. If you’re wondering how to write for different audiences without losing your authentic voice, Chantal’s journey is full of insights. Three Key Takeaways: • Tailor your message to the audience: Chantal’s books serve two very different audiences—insurance professionals and general consumers—requiring her to adjust both her tone and content to suit their needs. • Passion drives engagement: If you don’t love what you’re writing, neither will your readers. Chantal’s pivot from a technical rewrite to storytelling with fairy tales made her second book more engaging and enjoyable for everyone. • Creative marketing matters: Chantal’s approach to promoting Once Upon a Claim through physical postcards demonstrates the power of thinking outside the box to avoid digital clutter and create a personal touch. Chantal uses a different approach to finding her audience, but are you still using mass market techniques with your niche audience?  If so, this article by Thought Leadership Leverage found and CEO Peter Winick might be helpful.

    41 分鐘

  6. 9月22日

    Reclaiming Your Rights: How Authors Can Take Control in a Shifting Publishing Landscape | Michael Jenet | 596

    What happens when your publisher holds your book hostage? In this episode of Leveraging Thought Leadership, Bill Sherman speaks with Michael Jenet, author of "Ask: The Questions to Empower Your Life" and founder of Journey Institute Press, about his grueling battle to reclaim the rights to his books after a new publisher took control. Michael’s story isn’t just one of frustration—it’s about standing on principle and creating a new path for authors. After years of legal battles, Michael and his wife and fellow author Dafna managed to regain their rights, but the ordeal sparked a deeper question: How could they prevent this from happening to others? That’s when they decided to start their own publishing company, Journey Institute Press, with a mission to put authors first and offer a more ethical, nonprofit-driven publishing model. They learned valuable lessons about the evolving book market, and now, they’re helping first-time authors navigate the complex world of publishing with integrity and sustainability. Michael also shares key insights about long-term book marketing. Forget the one-time launch event at your local bookstore—today, it’s about leveraging multiple formats, influencers, and long-term strategies to keep your book relevant. Whether you're launching a hardcover, paperback, ebook, or audiobook, the goal is the same: get your book into as many hands as possible and keep the conversation going for years. For aspiring authors, Michael offers this critical advice: start building your audience before the book is even written. Marketing falls on the author, so engage your readers early, find where they are, and get them excited long before launch day. Three Key Takeaways: • Own Your Rights: Michael Jenet’s battle to reclaim his book rights highlights the importance of authors fully understanding and protecting their intellectual property in the publishing world. Don’t assume your publisher will always have your best interests at heart. • Long-Term Book Strategy: Successful book launches go beyond a one-day event. Michael emphasizes the importance of thinking long-term, using multiple formats and engaging influencers to ensure your book stays relevant for years, not just during the initial release. • Build Your Audience Early: Authors can’t rely solely on publishers for marketing. Start building a community around your book early on, even while you're still writing. This will drive excitement and help ensure a successful launch. These insights highlight the need for authors to take charge of both their rights and their marketing strategies to succeed in today's publishing landscape. If you have a book on the horizon and are seeking a solid thought leadership approach to marketing, reach out to Leveraging Thought Leadership to discuss how we can help.

    37 分鐘

  7. 9月19日

    Scaling Leadership: Making Coaching Accessible at Every Level | Kristin Lytle | 595

    Join host Peter Winick as he dives into a compelling conversation with Kristin Lytle, CEO of The Leader’s Edge, an executive coaching firm transforming senior leadership. Kristin's journey to becoming a thought leader is rooted in her own experiences of self-doubt, which ignited her passion for helping others articulate their ideas and reach their full potential. Kristin shares how her firm elevates potential within organizations development programs that unlock leaders’ full potential. But Kristin doesn’t stop there. She’s on a mission to make executive coaching accessible to the entire organization—not just the top tier. By focusing on building a culture of high integrity and crowding out low-integrity leaders, her team ensures that toxic behaviors are as unacceptable as an obvious safety hazard in the workplace. Kristin also discusses the importance of leveraging the insights of her team. Through regular coaches’ roundtables, expert input, and staying attuned to client needs, The Leader’s Edge is constantly evolving. The goal? To identify universal leadership challenges and create scalable solutions that blend online learning with executive coaching and community support. As Kristin transitions her firm from a practice to a full-fledged business, she’s learned that allocating top talent is as crucial as managing finances. But perhaps the most profound insight she shares is the role fear plays in leadership behavior—fear of judgment, fear of looking foolish, and fear of not knowing enough. These fears, she argues, often drive leaders more than they realize. Three Key Takeaways: • Unlocking Potential at All Levels: Kristin Lytle emphasizes the importance of making leadership coaching accessible to the entire organization, not just the top executives. By crowding out low-integrity leaders and fostering a culture of high integrity, organizations can ensure that everyone has the opportunity to reach their full potential. • Scalability Through Universal Solutions: The Leader’s Edge focuses on identifying consistent leadership challenges, like influence, that cut across industries and regions. By developing scalable solutions, such as blended learning programs, they make impactful leadership development available to a broader audience. • Fear as a Driving Force in Leadership: One of Kristin's key insights is that fear—whether it's fear of judgment, looking foolish, or not knowing enough—often drives leadership behaviors more than we might realize. Recognizing and addressing these fears is crucial for effective leadership. Kristin's team at The Leader's Edge is working hard to make work a better and more satisfying place to be.  But what is the secret to changing a company's culture?  Find out in this article by Thought Leadership Leverage COO Bill Sherman.

    18 分鐘

  8. 9月15日

    The Power of Storytelling in Science: Making Complex Topics Accessible | Bryan Quoc Le | 594

    Join Bill Sherman as he sits down with Dr. Bryan Quoc Le, a dynamic food scientist, industry consultant, and the author of "150 Food Science Questions Answered: Cook Smarter, Cook Better." In this episode, Bryan reveals how a seemingly ordinary graduate school project sparked his journey into thought leadership, leading him to unexpected opportunities and recognition in the food science world. Bryan shares how he transformed a volunteer blogging at "The Institute of Food Technologists" stint into a platform that attracted the attention of Callisto Publishing, culminating in a book deal. Hear how he balanced the intense demands of writing his dissertation and authoring a book simultaneously, with the unwavering support of his wife. He dives into the book's unique format—half dictated by the publisher and half crafted by him—and reflects on how it honed his ability to make complex scientific concepts accessible and engaging to a broader audience. Learn how publishing a book early in his career became a game-changer, establishing his credibility and opening doors to numerous clients. Bryan talks about his unexpected success on platforms like Reddit, where he built a thriving community around food science, generating more leads and projects than he ever anticipated. What's next for Bryan? He’s exploring new creative frontiers, including a potential documentary on flavors with an Emmy-winning filmmaker. It's a journey filled with innovation, exploration, and a bit of adventure. Tune in to discover how thought leadership can evolve from unexpected beginnings and lead to extraordinary opportunities. Three Key Takeaways: • Thought Leadership Can Start from Unexpected Places: Dr. Le’s journey into thought leadership began with a volunteer blogging opportunity that eventually led to a book deal. This shows that sometimes, the path to establishing yourself as a thought leader can start with a seemingly small or unplanned endeavor. • Publishing a Book Can Be a Powerful Credibility Booster: Dr. Le’s experience demonstrates the impact of publishing a book early in his career. It not only validated his expertise but also opened up multiple professional opportunities, establishing him as a trusted voice in the food science community. • Building Communities Can Lead to Unanticipated Opportunities: By actively engaging in platforms like Reddit, Dr. Le built a strong community around his field of expertise. This unexpected platform became a significant source of client leads and collaborations, highlighting the value of community-building in thought leadership. As a food scientist Bryan knows the difference between fine flavor and junk food.  When it comes to your business are you using gourmet metrics or just measuring the junk?  Find out in this video with Peter Winick.

    24 分鐘
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簡介

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the cont

資訊

  • 創作者
    Peter Winick and Bill Sherman
  • 活躍年代
    2018年 - 2024年
  • 集數
    600
  • 年齡分級
    兒少適宜
  • 版權
    Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved.
  • 節目網站
    Leveraging Thought Leadership

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