Meet Moses Lin – A fingerstyle guitarist and wedding musician based in Southern California who has been featured on CNBC's "Make It" series and awarded "Best Live Music" by California Wedding Day for two consecutive years. In this episode, I chat with Moses about how to position a music brand as a luxury good, networking, and pricing psychology. Enjoy! JOIN MAILING LIST FOR EXCLUSIVE CONTENT: https://www.musicwork.com/newsletterCONNECT WITH MOSES LIN:- Instagram: https://www.instagram.com/moseslinmusic/- Youtube: @Moseslinmusic- Website: https://moseslinmusic.com/ PODCAST INFO: - Podcast Website: https://www.musicwork.com/ - Apple Podcast: https://podcasts.apple.com/us/podcast... - Spotify Podcast: https://open.spotify.com/episode/5X5M... OUTLINE: 00:00:00 Intro 00:01:26 CNBC Make It 00:06:40 Back Story 00:13:22 The lightbulb moment 00:16:40 Luxury pricing psychology 00:24:37 Mastering Aesthetics 00:29:02 Lead sources and scaling 00:36:19 Networking in the wedding industry 00:46:20 Instagram Strategy in the wedding industry 00:52:00 Simplifying music terminology for marketing 00:56:54 Moses' musical process 01:00:37 Hiring assistants 01:06:47 How Moses learns 01:11:31 Mindset SOCIAL: Instagram: @allison_legendreTicktok: @allisonlegendre
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- Đã xuất bản15:39 UTC 7 tháng 6, 2023
- Thời lượng1 giờ 21 phút
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