The Engage Nation Podcast

EngageRM
The Engage Nation Podcast

The Engage Nation Podcast drills into some of the brightest minds in the sports and entertainment industry. Every month, we'll see how the very best teams, leagues and venues are using the power of technology to improve their businesses, drive automation and connect deeply with their audiences to dominate in the Front Office as well as the Arena!

  1. Why Investing in Women’s Sport is Good Business, with Caroline Fitzgerald

    2023/08/29

    Why Investing in Women’s Sport is Good Business, with Caroline Fitzgerald

    We’ve reached the final episode of our Women’s World Cup mini-series, and what better way to wrap it all up than with the founder and CEO of GOALS, Caroline Fitzgerald. Caroline has always held a passion for women’s sports which stemmed from her own experience growing up. She’s always been on the lookout for a way to contribute to creating a more equitable sports world. Currently, women's sports receive less than 4% of media coverage and less than 1% of sponsorship dollars, so Caroline set off to change that. She launched GOALS in 2020 to bring more investment into women's sports, and show brands, networks, and investors that it’s good business to be in the business of women’s sports.  In this chat we cover:  The business case for investing in women’s sport  Seeing the conversation around investment shift from explanation to involvement  How Angel City FC's sponsorship strategy leads the field Connect with Caroline:   LinkedIn: https://www.linkedin.com/in/carolinecfitzgerald/   GOALS website: https://goals-sports.com/   Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.   More from EngageRM:  Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/   Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/  Check out our website: https://engagerm.com/

    32 分鐘
  2. From Creating the First Female Cleats to Ensuring Equality, with Laura Youngson

    2023/08/16

    From Creating the First Female Cleats to Ensuring Equality, with Laura Youngson

    It’s time for episode 5 of our Women’s World Cup series, and today we’re joined by Laura Youngson.   Laura’s always held a passion for entrepreneurship, she’s the CEO and co-founder at Ida Sports & a Co-Founder of Equal Playing Field, she also holds multiple world records to her name.   It was after completing one of these world records, a football match held at the top of Mount Kilimanjaro, where Laura realized football boots were made for men and left women in pain, so she set off to create boots tailor made for women.   Since launching their first product in 2020 Ida's boots have taken over the world and they're only just getting started.  In this chat we cover:  Why we need more qualitative data into ACL tears in the women’s game  How creating a unisex boot is a step in the right direction, but doesn’t address the root problem  Pushing for more women to become entrepreneurs  Connect with Laura:   LinkedIn: https://www.linkedin.com/in/lyoungson/   Ida Sports website: https://www.idasports.com.au/   Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.   More from EngageRM:  Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/   Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/  Check out our website: https://engagerm.com/

    36 分鐘
  3. Moving Women’s Sport from Worthy to Irresistible with Tammy Parlour MBE

    2023/08/07

    Moving Women’s Sport from Worthy to Irresistible with Tammy Parlour MBE

    We’re back with episode 4 of our Women's World Cup series, with Tammy Parlour MBE joining us today!  Tammy is the CEO and Co-founder of The Women’s Sport Trust in the UK. Through her work at the Trust, Tammy brings together all the different stakeholders in sport to drive conversation and support to boost investment and success in the women’s game.   The Trust has been supporting women’s sport for over 10 years, working with elite athletes and leaders across sport, media & business to continually challenge thinking and raise the profile of women’s sport.  In this chat we cover:  Why the right foundations are crucial for sustainable growth  How women's sport will develop as it grows and commercializes along the way   The significant commercial opportunity women’s sport represents  Connect with Tammy:   LinkedIn: https://www.linkedin.com/in/tammy-parlour/   Download The Value of Women’s Sport report here: https://www.womenssporttrust.com/womens-sport-trust-produces-comprehensive-industry-report-into-the-positive-impact-of-womens-sport-sponsorship-on-brands/   Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.   More from EngageRM:  Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/   Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/  Check out our website: https://engagerm.com/

    32 分鐘
  4. How the Women's World Cup can inspire the moveable middle, with Lani Johnson

    2023/07/18

    How the Women's World Cup can inspire the moveable middle, with Lani Johnson

    Surprise! We’re back a little earlier than planned with a special edition series of The Engage Nation Podcast, covering all things Women’s World Cup. We’ll be talking to female leaders in and around women’s football from across the globe, and we’re kicking it off with a bang.   Meet Lani Johnson, the Digital Engagement Officer for the Office of Women in Sport and Recreation and was selected in the inaugural intake of the OUR GAME Women and Non-Binary Persons in Media Program.   Lani has been around football most of her life, and it’s something she’s incredibly grateful for, so it was only natural she’d work around the women’s game. Improving outcomes for all women in sport to provide them with the same opportunity she had is a key passion for Lani, which drives all the work she does today.  In this chat we cover:  How the World Cup can push the moveable middle into diehard football fans  The stories that connect fans with the sport, and why Lani wants to share them  What “legacy” represents to Lani and how sustainable investment is key to seeing the women’s game grow    Connect with Lani:   LinkedIn: https://www.linkedin.com/in/lani-johnson2000/   Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.   More from EngageRM:  Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/   Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/  Check out our website: https://engagerm.com/

    29 分鐘

簡介

The Engage Nation Podcast drills into some of the brightest minds in the sports and entertainment industry. Every month, we'll see how the very best teams, leagues and venues are using the power of technology to improve their businesses, drive automation and connect deeply with their audiences to dominate in the Front Office as well as the Arena!

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