Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Jeffro
  • 4,9 (38)
  • MARKETING
  • CHAQUE SEMAINE

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

  1. -5 J

    Land Tier 1 Media Mentions and Win at AI Search: Digital PR for Local Service Businesses

    Summary In this episode, Chris Panteli, co-founder of Linkify, discusses how local service businesses can leverage digital PR to gain media coverage that enhances their credibility and drives revenue. He explains the concept of expert quote link building, the importance of having a strong online presence, and how to effectively pitch to journalists. Chris also highlights the value of backlinks from reputable media sources and the role of AI in modern media strategies. He shares common mistakes businesses make in media outreach and provides actionable steps to implement a successful digital PR system. Takeaways Digital PR can significantly impact revenue for local businesses.Expert quote link building is a powerful strategy for gaining media mentions.Having a well-structured about page is essential for credibility.Visibility on platforms like LinkedIn enhances your chances of being quoted.Broadening your expertise can help you respond to diverse media requests.Pitches should be concise and directly answer journalists' queries.Not all media publications hold the same value; assess their authority.Setting a routine for media outreach increases success rates.Your first media mention can lead to more opportunities.The landscape of media and SEO is evolving with AI and LLMs.  Chapters 00:00 Unlocking Media Opportunities for Local Businesses 02:45 Understanding Expert Quote Link Building 05:49 Navigating Inbound Media Requests 08:09 Positioning Yourself as an Expert 11:20 Crafting Effective Pitches 14:20 The Value of Backlinks from Media 17:09 Leveraging AI and LLMs in Media Strategy 20:19 Common Mistakes in Media Outreach 23:21 Implementing a Digital PR System 25:54 Achieving Your First Media Win Links https://www.linkifi.io https://x.com/Linkifi_ https://www.linkedin.com/in/chris-panteli/ Free High-Converting Website Checklist: FroBro.com/Checklist

    28 min

  2. 2 SEPT.

    The Future of SEO: From Search Rankings to Organic GTM Engines

    Summary In this conversation, Jeffro and Tom Jacobs discuss the evolving landscape of SEO, emphasizing its transition from a technical background task to a strategic go-to-market function. They explore the impact of AI on search results, the increasing importance of brand reputation, and the need for businesses to adapt their strategies in light of changing consumer behavior. The discussion also highlights the challenges faced by smaller businesses in navigating this new environment and offers insights into effective content strategies and metrics for tracking success. Takeaways SEO is evolving into a strategic layer that encompasses various aspects of business.AI is changing how search results are displayed, affecting visibility for businesses.Brand reputation is becoming increasingly important in the SEO landscape.Smaller businesses need to adapt their strategies to remain competitive.Tracking conversion rates and pipeline metrics is crucial in the new SEO environment.Content quality and narrative are key to engaging audiences effectively.Businesses should focus on filling gaps left by larger competitors in their content.Traditional blogging still holds value, but should be complemented with rich media.AI tools can assist in content creation, but human oversight is essential.Building relationships and partnerships can enhance visibility and brand mentions.Chapters 00:00 The Evolution of SEO 02:44 AI's Impact on Search Results 05:50 The Importance of Brand in SEO 09:51 Tracking Visibility in a Changing Landscape 12:19 Strategies for Smaller Businesses 15:42 The Future of Content and SEO 18:37 Navigating the AI Landscape Links https://goudamarket.com/ https://www.linkedin.com/in/thomaspjacobs/ Email tom@goudamarket.com Free High-Converting Website Checklist: FroBro.com/Checklist

    25 min

  3. 28 AOÛT

    The Attribution Fix: How to Prove What’s Actually Working in Your Marketing

    Summary In this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understanding customer behavior, and how to effectively measure marketing efforts. The discussion also covers the rise of retail media, the need for a unified data approach, and the future role of AI in marketing strategies. Takeaways Marketing is becoming harder to measure due to privacy regulations.Third-party cookies were essential for tracking ad effectiveness.The shift to apps has complicated tracking across platforms.Smaller businesses face significant challenges in digital advertising.Revenue drops can be attributed to misattribution of sales sources.Understanding impressions is crucial for effective marketing.Human recall of ad exposure is often unreliable.Marketers need to focus on building awareness, not just clicks.Retail media offers new opportunities for service businesses.AI will play a significant role in future marketing strategies.Chapters 00:00 Navigating the Marketing Landscape 02:30 The Impact of Third-Party Cookies 04:23 Understanding Revenue Drops 06:38 The Importance of Eyeballs and Attention 10:39 The Role of Impressions in Marketing 12:58 The Shift to Emotional Marketing 16:44 The Retail Media Revolution 21:22 The Need for a Unified Data Approach 23:56 Preparing for AI in Marketing Links https://www.facebook.com/provalytics/ https://www.linkedin.com/in/jeffgreenfield/ https://provalytics.com Free High-Converting Website Checklist: FroBro.com/Checklist

    27 min

  4. 25 AOÛT

    Get in the Right River: AI, Agentic Flows, and the Future of Marketing

    Summary In this episode, Jeffro and Jim Weldon discuss the critical importance of being in the right market ('river') for business success, the distinctions between serial and professional entrepreneurs, and the significance of cash flow. They explore common mistakes in sales strategies, particularly founder-led sales, and how AI tools can enhance lead generation and marketing efforts. Jim shares insights on setting up AI agents for efficiency and the future of outbound sales as AI technology evolves. Takeaways Being in the right river matters more than the best boat.Confirmation bias is the number one reason for failure.You can test the waters first before transitioning.A serial entrepreneur is someone who starts and stops without profit.Cash flow is a motorboat; rowing is hard.Founder led sales is a common mistake.We generated an extra 2 billion top of funnel prospects.AI-driven content is often poor due to bad prompting.Invest an hour or two a day in digital marketing.The future of outbound sales will be incredible with AI.Chapters 00:00 Navigating the Right River for Business Success 02:42 Understanding Entrepreneurial Types: Serial vs. Professional 05:47 The Importance of Cash Flow in Entrepreneurship 09:02 Common Mistakes in Top of Funnel Strategies 12:00 Leveraging AI for Lead Generation 14:44 The Role of AI in Personalization and Marketing 17:50 Setting Up AI Agents for Business Efficiency 20:48 The Future of Outbound Sales with AI Links https://www.linkedin.com/in/jimweldon/ https://www.linkedin.com/company/prospect-desk/ https://www.prospectdesk.ai/ Free High-Converting Website Checklist: FroBro.com/Checklist

    32 min

  5. 21 AOÛT

    Stop Guessing: How Neuroscience, Data, & Creativity Create Profitable Brands

    Summary In this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to understand customer psychology and the emotional drivers behind consumer behavior. Nicole shares insights on how to effectively gather customer feedback, the significance of authenticity in branding, and the balance between strategic marketing and genuine connection with customers. Takeaways Merging creativity with data is essential for brand growth.Understanding customer psychology can unlock effective marketing strategies.Experimentation is crucial for discovering new ideas and campaigns.Teams should blend creative and analytical strengths for success.Brainstorming sessions foster collaboration and innovation.Digging deeper into data can reveal valuable insights.Authenticity in branding should be strategically aligned with customer needs.Emotional connections drive consumer loyalty and trust.Clients should be empowered to understand marketing metrics.Asking the right questions can uncover hidden customer motivations.Chapters 00:00 The Power of Merging Creativity and Data 12:24 Understanding Customer Psychology 23:25 Building Authentic Connections with Customers Links halconmarketing.com Free High-Converting Website Checklist: FroBro.com/Checklist

    23 min

  6. 18 AOÛT

    From Data to Dollars: How Dave Burnett Builds Scalable PPC Campaigns That Actually Work

    Summary In this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Dave highlights the often-overlooked foundation of correct tracking, the role of ad relevance and landing page alignment in lowering costs, and creative strategies for inexpensive keyword targeting. The conversation explores how AI and large language models are transforming search and ad creation, the importance of fast lead follow-up, and practical rules for scaling based on payback periods and return on ad spend. Dave also shares a $1,000 starter playbook for testing and validating offers before going all-in. Takeaways Correct tracking is the foundation most businesses skip it and waste budget.Aligning ad copy, keywords, and landing pages improves quality score and lowers CPC.Low-cost keyword strategies (e.g., “aardvark” example) can drive traffic creatively.AI tools can quickly generate ad copy, translations, and even video ads at scale.Faster lead follow-up (under 5 minutes) dramatically increases conversions.Scale campaigns when payback is within 30 days and ROAS is at least 3:1.Monitor LTV and churn before pouring more into paid traffic.Use AI as an enhancer, not a replacement, for marketing strategy.Start small: validate offers, get reviews, then scale with ads.Chapters 00:00 Introduction to Digital Dominance and Dave’s Background  02:48 Why Correct Tracking is the #1 Priority  05:21 Improving Quality Score Through Relevance  09:15 Creative Low-Cost Keyword Targeting  12:34 AI’s Role in Search and Advertising  16:02 Scaling Rules: Payback, ROAS, and LTV  19:18 Speed to Lead - Why Minutes Matter  22:41 The $1,000 Marketing Starter Playbook  26:15 Final Advice for Performance-First Growth Links https://aokmarketing.com/ https://www.promotionalproducts.com/ https://www.linkedin.com/in/davebburnett/ Free High-Converting Website Checklist: FroBro.com/Checklist

    28 min

  7. 18 AOÛT

    The Sale Isn’t the End: How Service Businesses Can Drive Loyalty After the Work Is Done

    Summary In this episode of Digital Dominance, Jeffro talks with Ken Rapp, CEO of Blustream, about how service-based businesses can turn a one-time sale into long-term client relationships. Ken shares strategies for post-sale engagement, emphasizing personalization without crossing privacy lines, delivering value beyond the invoice, and leveraging zero-party data to create meaningful, ongoing interactions. They explore the balance between being helpful and avoiding inbox overload, how to choose the right communication channels, and ways to collect and use customer data for hyper-personalized experiences. Ken also explains how Bluestream’s Product Experience Journey Builder uses AI with guardrails to craft tailored post-sale journeys that increase retention, referrals, and revenue. Takeaways The sale is the starting point for building long-term client relationships.Many businesses lose customers post-sale due to lack of communication or personal touch.Value-added tips should outweigh promotions in post-sale communication (5:1 ratio).Personalization works best when based on relevant, timely product or service usage.Let customers choose their preferred communication channel (SMS, email, web-based messaging).Zero-party data (info customers willingly share) is key to tailoring their journey.AI can create personalized journey templates based on customer behavior and content sources.Hyper-personalization increases retention, reduces churn, and boosts referrals.Even without automation, identifying the top 10 customer questions can guide post-sale engagement.Reducing churn by 30% directly increases revenue without new customer acquisition.Chapters 00:01 Why post-sale engagement matters & common drop-offs  03:37 Balancing helpful communication with avoiding inbox overload  06:35 Creating separate channels for sales vs. customer experience  10:44 Choosing the right communication channel & bypassing SMS limits  13:31 Leveraging zero-party data for personalized journeys  20:51 Using AI to build and adapt customer experience templates  25:38 Simple first steps to start improving post-sale relationships Links Website: https://hubs.li/Q03w2T7L0 Journey Builder: https://hubs.li/Q03scN580 LinkedIn: https://hubs.li/Q03scgtW0 BluStream Website: https://blustream.io/ PXAI Journey Builder: https://blustream.io/products/ai-journey-builder PX Strategy eBook: https://getstarted.blustream.io/px-readiness-ebook Free High-Converting Website Checklist: FroBro.com/Checklist

    26 min

  8. 14 AOÛT

    BLISS in Business: How to Build Love Into Your Marketing Systems ...with Stephen Sakach

    Summary In this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mission to help SMBs build emotionally resonant campaigns using AI, not for efficiency alone, but for empathy. He introduces his BLISS methodology, focusing on infusing Build Love Into Scalable Systems. If you're a service business owner seeking marketing that genuinely connects with people, this episode is for you. Takeaways Use AI to create more human, emotionally resonant marketingStart with purpose - why your business exists beyond profitsShift from features to feelings in your messagingUse the BLISS method: Build Love Into Scalable SystemsLet empathy drive campaigns and team cultureAI can help automate thoughtful, personal touchesEmotionally connected brands build stronger loyaltyEthical AI use requires intentionality and valuesAI should amplify, not replace, human creativitySmall acts of compassion create lasting business impactChapters 00:00 Intro: Marketing Noise vs. Emotional Resonance 02:10 Purpose-Driven Messaging: Beyond Profit 05:17 Why Emotional Connection Matters in Marketing 07:24 Introducing the BLISS Method (Build Love Into Scalable Systems) 10:00 Real-World Examples: Emotion-First Campaigns 12:23 How Small Businesses Can Use AI with Empathy 15:42 Ethics of AI: Persuasion vs. Manipulation 20:21 AI as a Creative Collaborator, Not a Replacement 23:06 Final Thoughts: Build Systems with Love Links https://aicmo.io/home https://www.zerocompany.com/ Free High-Converting Website Checklist: FroBro.com/Checklist

    22 min
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À propos

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

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