From Etsy To Big Box Retailer: Landing The Deal

Ever wondered what it takes to land a deal with the top retailers nationwide?

Today, Juliana VanLaanen, co-founder of 2 Mama Bees, pulls back the curtain. Just five years ago, she and her best friend, Samantha, started a backyard Etsy shop selling handmade window boxes and refurbished playhouses.

Fast forward, and now their playhouses are available in over 110 retail locations and major online platforms—including Target, Walmart, and Saks Fifth Avenue, plus seasonally at FAO Schwarz.

In this Part 2 of our conversation, Juliana dives into her experience at Walmart’s Open Call, an event where sellers pitch directly to buyers, and she shares;

• her top tips for landing that game-changing invitation,
• the best places to get your product noticed online,
• her strategy for negotiating exclusivity, and
• why breaking into stores like Costco, with its almost four-year buying cycle, is a long game that’s worth the wait.

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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/121

Connect with Juliana:

2MamaBees website

Remember, you'll receive 20% at check out with code: HERO20

Connect with Joan:

Instagram

Facebook

About Joan

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