This is the Way Podcast

Artin and Michael
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This is the Way Podcast

The ’This Is The Way with Artin and Michael Podcast’ is hosted by Artin Nazarian and Michael Merrill. They discuss their experiences, insights, and knowledge regarding career growth, side ventures, and entrepreneurship as they draw on over four combined decades of experience at Disney, Netflix and various entrepreneurship ventures. The show takes place once a week.

  1. -6 J

    LinkedIn Sales Masterclass: From Lead Gen to Closing Big Deals with Matt Lakajev | EP 82

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel  @FounderBytes  Connect with Matt @https://www.linkedin.com/in/mattlakajev/ Book free 1:1 coaching with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models. If you’ve been stuck on LinkedIn with little to no results, this is your episode! Matt Lakajev reveals his blueprint for scaling businesses from scratch to $1.95M a year using LinkedIn. Learn his tips on DM strategies, qualifying leads, and scaling through targeted offer campaigns. Chapters [00:00] Intro [05:49] The Power of Direct Messaging [09:01]The Role of Marketing in Sales [18:00] Crafting Effective Offers [25:24] Effective Email Outreach Strategies [32:23] Crafting Compelling Offer Documents [49:51] Navigating LinkedIn for Lead Generation [56:54] Understanding Personality Types in Sales [01:07:36] The Role of Software in Sales Processes [01:14:23] Mastering the First Call [01:19:36] Handling Objections Like a Pro [01:27:03]Applying Sales Principles Across Platforms [01:30:05] Building Trust Equity in Sales

    1 h 33 min

  2. 16 JANV.

    From Family Business to a $400M+ Exit: Tony Safoian’s Incredible Journey | EP 81

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel @FounderBytes Connect with Tony @https://www.linkedin.com/in/safoian/ Book free 1:1 coaching with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Tony Safoian is a visionary entrepreneur and former CEO of SADA, a global leader in cloud solutions and one of Google Cloud’s top partners. Under his leadership, SADA transformed from a family-run business into a tech powerhouse, culminating in a $400 million acquisition. Known for his forward-thinking approach, Tony championed the adoption of cloud technology early, helping businesses embrace innovation at scale. Join us as we talk with Tony Safoian, former CEO of SADA, who transformed a family business into a tech powerhouse culminating in a $400 million acquisition. Discover the challenges, the breakthroughs, and the strategies that led to one of the largest exits in the Google Cloud ecosystem. This is a masterclass in scaling, leadership, and creating legacy. #Entrepreneurship #TechLeadership #BusinessGrowth #FamilyBusiness #Podcast #SADA #googlecloud Chapters [00:00] Intro [10:15] Recognizing the Cloud's Potential [21:35] Scaling Leadership and Talent [32:10]Transformational Communication [38:55] Navigating Market Changes and Strategic Decisions [45:09] The Acquisition Journey: Insights and Reflections [49:59] Advice for the Next Generation of Entrepreneurs

    1 h 1 min

  3. 9 JANV.

    How to Master Modern Sales in 30 Days with Richard Moore, Linkedin's OG Expert | EP 80

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel  @FounderBytes  Connect with Richard @https://www.linkedin.com/in/richardjamesmoore/ Book free 1:1 coaching with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Richard Moore is the founder of Art of Sell, a sales training platform helping entrepreneurs and businesses master modern sales strategies. With over 21 years of sales experience, Richard has worked extensively with businesses ranging from startups to large corporations, guiding them in refining their sales tactics for better client acquisition and retention. He's also a LinkedIn influencer, often sharing insights on ethical selling, human psychology in sales, and content marketing strategies. Episode Summary: In this insightful episode, hosts Artin and Michael sit down with Richard Moore, founder of Art of Sell, to explore modern sales strategies that challenge outdated approaches. Richard shares his innovative, integrity-driven sales philosophy aimed at helping entrepreneurs build stronger client relationships while closing more deals. He emphasizes moving away from traditional, aggressive tactics and instead focusing on human behavior, trust-building, and value-driven communication. Richard breaks down common misconceptions in sales, such as the belief that "providing value" alone is enough, and discusses the importance of understanding a potential client's emotional state before making a pitch. He also covers the power of content creation on platforms like LinkedIn and how familiarity and authenticity can be powerful tools for client acquisition. Chapters [0:00] Introduction [1:20] Richard's Background and Sales Philosophy [4:00] Rethinking Sales: Why Traditional Tactics Fail [7:40] The Integrity-Driven Sales Approach [11:00] Understanding Human Behavior in Sales [15:30] Cold Calling Strategies and the Power of Relevance [19:45] Overcoming Fear of Selling and Rejection [31:15] Leveraging LinkedIn for Client Acquisition [37:00] The Power of DMs [44:00] Turning a Sales Pitch into a Closed Deal [50:00] The Importance of Compelling Content [54:30] Using Authority and Association for Sales Success [1:00:00] Practical Steps for Beginners on LinkedIn [1:05:00] Final Advice on Sales Mastery and Closing Remarks

    1 h 15 min

  4. 2 JANV.

    Secret Strategies to Build a $500K Business in 12 Months (Using Only LinkedIn) | EP 79

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Luke @https://www.linkedin.com/in/lukeshalom/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Discover how to transform your LinkedIn profile into a revenue-generating machine! In this video, Luke Shalom, founder of Atticus, shares his proven strategies to help executives and founders scale their brands and generate predictable, high-quality leads. Learn about the importance of inbound and outbound approaches, leveraging AI-powered tools, and crafting content that converts. Luke’s journey from corporate to entrepreneurship is packed with actionable insights on overcoming challenges, adapting to market demands, and achieving breakthrough results on LinkedIn. If you're ready to scale your business and attract leads like never before, this video is your ultimate playbook. Key Takeaways: -Building authority and creating engaging LinkedIn content. -Combining inbound and outbound strategies for lead generation. -Shifting mindset for business growth and overcoming obstacles. -Don’t miss out on these game-changing tips—watch now and take your LinkedIn strategy to the next level! Chapters [00:00] intro [05:51] Corporate to Entrepreneurship [12:04] The Importance of Retention and Client Relationships [ 18:01] Building a Scalable Business Model [33:14] Understanding Buyer Pain and Authority Posts [39:31] Scaling Content and Team Involvement [49:37] Mindset and Personal Growth in Business #LinkedInMarketing #LeadGeneration #Entrepreneurship #BusinessGrowth #ContentMarketing #DigitalMarketing #LinkedInTips #AI #SalesDevelopment #StartupSuccess

    58 min

  5. 19/12/2024

    How to Generate $2 million in Revenue Using LinkedIn with Matt Lekajev | EP 78

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Matt @https://www.linkedin.com/in/mattlakajev/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models. In this conversation, Matt Lekajev shares his journey from being a barista to becoming a LinkedIn expert, helping professionals leverage the platform for significant income. He discusses the importance of hard work, mastering sales skills, and crafting compelling offers. Matt emphasizes the need for direct engagement with potential clients and the value of learning from successful models in the industry. He also highlights the common misconception that posting content is essential for success on LinkedIn, asserting that genuine conversations drive sales. In this conversation, the speakers discuss various strategies for navigating business relationships, leveraging social media for marketing, and the importance of human connection in sales. They emphasize the need for direct engagement with potential clients and overcoming the fear of rejection to build successful business relationships. In this conversation, Matt discusses the challenges of sales outreach, particularly on LinkedIn, emphasizing the importance of overcoming shame and positioning oneself effectively. He critiques the illusion of clout on social media, arguing that genuine engagement and clear offers are more valuable than superficial metrics. Matt also warns against low-ticket offers, advocating for high-ticket services as a more sustainable business model. He shares personal experiences that shaped his understanding of these concepts, ultimately highlighting the need for practical skills and the courage to reach out to potential clients. Chapters [00:00] Intro [01:43] Matt's Journey [05:03] Transitioning to Sales [09:50] Mastering LinkedIn [15:00] The Real Money Makers on LinkedIn [20:16] Validating Your Business Model [35:35] The Importance of Human Connection in Sales [47:10] The Illusion of LinkedIn Clout [53:34] The Pitfalls of Low-Ticket Offers [01:00:00] Lessons from Personal Experience

    1 h 6 min

  6. 12/12/2024

    Beyond ChatGPT: RPA and Advanced AI Tools to Start & Scale Your Business | EP 77

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Ben @https://www.linkedin.com/in/benjaminbressington/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Benjamin Bressington is the founder of Automate Boring, a company specializing in custom automation and software solutions designed to enhance business productivity and efficiency. Under his leadership, Automate Boring offers services such as Robotic Process Automation (RPA), Intelligent Process Automation (IPA), and bespoke software development, aiming to transform routine tasks into streamlined, automated processes. The company is dedicated to empowering businesses to focus on growth and innovation by leveraging cutting-edge automation technologies. In this conversation Ben Bresington explore the transformative impact of AI and Robotic Process Automation (RPA) on businesses. They discuss how RPA can automate mundane tasks, allowing employees to focus on higher-value work. The conversation delves into the evolution of AI agents, the implications for virtual assistants, and the potential for AI in creative tasks and customer engagement. They also touch on the challenges and opportunities for small businesses in adopting these technologies, emphasizing the importance of execution and personalization in a competitive landscape. In this conversation, Ben Bressington discusses the transformative power of AI and automation in business, particularly in content creation and marketing. He shares insights on how to leverage AI to create targeted content for different audience segments, the evolution of his business journey, and the tools and strategies he employs for effective automation. Ben emphasizes the importance of understanding buyer journeys and personality styles in marketing, and how automation can lead to significant improvements in efficiency and profitability. He also addresses the common misconceptions about automation and job security, advocating for a mindset shift towards embracing technology as a means to enhance business operations. Chapters [00:00] Intro [01:06] Understanding RPA [02:34] The Evolution of AI Agents [09:01] The Future of Automation [15:34] Personalization in Customer Engagement [26:17] Leveraging AI for Targeted Content Creation [34:44] Tools and Strategies for Effective Automation [46:27] Scaling Automation [53:36] Winning the Game

    48 min

  7. 05/12/2024

    How to Become a Millionaire Faster Than You Think, with Ben Kelly | EP 76

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Ben @https://www.linkedin.com/in/benjaminpkelly/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Ben Kelly is the President of Acquisition Ace, a leading firm specializing in business acquisitions and growth strategies. With a keen eye for identifying high-potential opportunities, Ben has successfully guided countless entrepreneurs and businesses through the complexities of acquisitions and scaling. His expertise lies in deal structuring, negotiation, and post-acquisition integration, making him a trusted authority in the field. Known for his strategic approach and dedication to client success, Ben has built a reputation as a dynamic leader passionate about helping businesses thrive in competitive markets. In this conversation, Ben Kelly shares his journey from a military intelligence officer to a successful entrepreneur who has acquired multiple businesses with minimal investment. He discusses his strategies for finding and acquiring businesses, the importance of networking, and the criteria he uses to evaluate potential acquisitions. Ben emphasizes the significance of time management, recession-resistant industries, and the impact of AI on business valuation. He also provides insights into the valuation process, particularly focusing on Seller Discretionary Earnings (SDE) and the advantages of SBA loans for business acquisitions. In this conversation, Ben Kelly shares insights on business acquisition, focusing on the importance of understanding collateral, overcoming mental barriers, and the necessity of due diligence. He discusses common mistakes made by new acquirers, the potential use of 401k funds for acquisitions, and the tax benefits associated with structuring deals effectively. Additionally, he emphasizes the value of maximizing time as a business owner and approaches to finding off-market deals. The conversation concludes with an overview of the community he has built to support aspiring business acquirers. Chapters [00:00] The New American Dream: Ben Kelly's Journey [10:08] Acquisition Strategies [20:42] Valuation Insights [32:41] Key Mistakes in Business Acquisition [37:49] Using 401k for Business Acquisition [39:37] Tax Benefits of Business Acquisition [44:54] Approaching Off-Market Deals

    50 min

  8. 28/11/2024

    Guide to Creating Multiple Revenue Streams (While Juggling a 9-to-5) - Sean Graham | EP 75

    Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Sean @https://www.linkedin.com/in/sean-graham-cpa/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Sean Graham is a founder, real estate investor, and registered CPA with expertise in scaling teams and leveraging the tax benefits of cost segregation studies. Their real estate journey began with investments in small multi-family properties, which eventually led to the launch of Maven Equities, a commercial real estate syndication company. As Maven Equities expanded, they implemented virtual assistants to scale operations efficiently. This experience inspired the creation of Maven Success, a company dedicated to helping other entrepreneurs source and manage quality overseas talent. Building on this momentum, Sean founded Maven Cost Seg, offering real estate investors access to cost segregation benefits at an affordable price. Alongside these ventures, they actively manage a portfolio of residential rental properties and invest in and develop self-storage facilities. With a professional background in public accounting, tax, and private equity, Sean brings a wealth of knowledge to the real estate and entrepreneurship space. In this conversation, Sean Graham discusses his journey from a corporate CPA to a successful entrepreneur in real estate and cost segregation. He shares insights on managing contractors, the role of general partners in real estate syndication, and the importance of leveraging CPA expertise in real estate ventures. Sean emphasizes the balance between equity growth and cash flow, the transition from a W-2 job to entrepreneurship, and the significance of consistent content creation. He also reflects on financial management and learning from mistakes in real estate investments. Chapters [00:00] Intro [03:12] Real Estate: The Gateway to Wealth [11:53] Transitioning to Commercial Real Estate [15:03] Understanding Syndication in Real Estate [18:02] Tax Benefits and Cost Segregation Explained [20:58] The Role of Virtual Assistants in Business [23:59] Hiring Strategies for Global Talent [37:16] Navigating Opportunities in Self Storage Investment [44:25] Transitioning from W-2 to Entrepreneurial Freedom [52:47] Advice for Aspiring Entrepreneurs on Financial Management [59:22] Learning from Mistakes in Real Estate Investments

    57 min
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À propos

The ’This Is The Way with Artin and Michael Podcast’ is hosted by Artin Nazarian and Michael Merrill. They discuss their experiences, insights, and knowledge regarding career growth, side ventures, and entrepreneurship as they draw on over four combined decades of experience at Disney, Netflix and various entrepreneurship ventures. The show takes place once a week.

Informations

  • Création
    Artin and Michael
  • Années d’activité
    2023 - 2025
  • Épisodes
    82
  • Classification
    Tous publics
  • Copyright
    © Copyright 2023 All rights reserved.
  • Site web de l’émission
    This is the Way Podcast

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