From FMCG to B2B Sales Ops: Cristian Rinceanu’s Playbook on Data, Strategy & Leadership

Cristian Rinceanu is the Director of Sales Ops, Europe at Illumina. He has over 14 years of experience across various operations roles, working across 4 countries. This episode of the Go To Masters Show features Cristian, as he talks about:

• His transition from FMCG to Biotech industry
• His learnings from Unilever that extend to startups
• Role of Sales Ops in accurate data management

Connect with Cristian

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