From Generalist to Authority: Using Storytelling to Own Your Vertical

Are your agency's sales presentations putting prospects to sleep? Tired of competing on features, case studies, and pricing? There's a better way to win clients and command premium rates - and it starts with mastering the art of strategic storytelling.

Join us as Corey welcomes Philipp Humm, Founder of Power of Storytelling and 2x bestselling author, who has helped agencies like yours transform their pitch process through narrative techniques that resonate deeply with decision-makers. 

As both a business consultant and storytelling coach, Philipp brings practical insights specifically tailored for creative and marketing firms.

You'll discover:

- How to craft "vertical expertise stories" that showcase your deep industry knowledge

- Techniques for turning generic case studies into compelling transformation narratives

- Ways to differentiate your agency through strategic storytelling in sales calls

- A framework for training your entire team to tell consistent, powerful stories

Plus, Philipp shares real examples of how specialized agencies have used storytelling to win major accounts, raise their rates, and eliminate the constant pressure to compete on price.

Whether you're leading a full-service digital agency or a specialized boutique firm, this episode delivers actionable strategies to make storytelling your competitive advantage in new business development. Don't miss this masterclass in using narrative techniques to elevate your agency's positioning and close bigger deals with ideal clients.

“[Storytelling] is actually much more about making the other person feel comfortable to share a story in return.” - Philipp Humm

Here are some actionable key takeaways for agency founders:

- Craft "vertical expertise stories" that demonstrate your deep understanding of your target industry's unique challenges and opportunities.

- Use micro-stories in discovery calls to show you've "been there before" with similar clients in your vertical.

- Share connection stories about your agency's journey to specialization to build trust with prospects who are considering working with a specialist.

- Highlight client transformation stories that showcase the unique value of working with a specialized agency vs. a generalist.

- Address common objections to specialization through stories of how other agencies successfully made the transition from generalist to specialist.

The resources mentioned in this episode are:

- Check out Power of Storytelling: https://power-of-storytelling.com

- Buy Philipp’s book, “The Storyselling Method”: https://power-of-storytelling.com/the-storyselling-method

- Buy his book, “Public Speaking with Confidence”: https://power-of-storytelling.com/public-speaking-with-confidence

- Subscribe to his YouTube channel: https://www.youtube.com/@Philipp-Humm

- Connect with Philipp on LinkedIn: https://www.linkedin.com/in/philipphumm

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😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.