From Highschool Dropout to Beauty Legend, Doubling Down on a Growth Mindset, Overcoming Self-Sabotage & Taking the Road Less Traveled with Jeanine Lobell, Founder of Stila Cosmetics & Neen

In this week’s episode, we’re re-airing one of our top episodes with Jeanine Lobell, founder of Stila Cosmetics & Neen.

After dropping out of high school and trying to forge her own path in the world, serial entrepreneur and world-renowned celebrity makeup artist Jeanine Lobell fell in love with cosmetics. Thanks to her try-anything attitude and strong work ethic, she quickly moved up the ranks to work on famous faces like Nicole Kidman and Natalie Portman for the covers of Vogue and Vanity Fair.

When Jeanine founded Stila in 1994, with its professional-grade colors and ultra-wearable formulas in recyclable packaging, it took the makeup world by storm and earned a cult following almost overnight. She saw unprecedented growth in the first five years and had numerous investors scrambling to buy the company, which she ultimately sold to Estee Lauder in 1999.

Now, she is disrupting the beauty industry all over again with her direct-to-consumer brand, Neen, the first-ever subscription-based card that offers new ways to play with makeup and experience tutorials. In this episode, Jeanine speaks to us about how she discovered her purpose as a high-school dropout and someone who was regularly fired from jobs early in her career.

We discuss how Jeanine finally realized her worth, what her superpowers were as a first-time founder when she launched Stila, and the advice she has for women who are looking to make a similar leap in their careers. We also take a look at the importance of having an abundance mindset, owning who you authentically are, finding your own voice, and so much more! 

In this episode, we’ll talk to Jeanine about:

* Breaking free from the “prisons” of others’ opinions. [03:24]

* Why Jeanine went to mime school in Paris. [07:47]

* Lessons in entrepreneurship from a hot dog stand. [11:39]

* Why none of the stops on your journey are a mistake. [13:20]

* Rising through the beauty industry ranks. [15:31]

* Self-compassion as a first-time founder. [17:14]

* The origin story of Stila. [22:12]

* Thoughts on competition, comparison, and abundance. [27:01]

* Being a first-time mom and a first-time founder. [30:02]

* Why we're all works in progress. [39:37]

* Selling her first company to Estee Lauder. [41:02]

* Overcoming hardship as a serial entrepreneur. [44:19]

* Neen’s subscription cards. [48:06]

* Success expectations versus reality. [50:06]

* Common mistakes first-time founders make. [52:41]

* Balancing accountability with self-kindness. [57:52]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Jeanine:

* Instagram: https://www.instagram.com/jeaninelobell/  

* Instagram: https://www.instagram.com/weareneen/ 

* Website: https://weareneen.com/

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