From Leads to Leases

Jerry Vinci
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From Leads to Leases

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

  1. 3 DAYS AGO

    #39 - Top 5 Marketing Strategies Senior Living Communities Must Adopt to Stay Competitive in 2025

    Summary In this episode of From Leads to Leases, Jerry Vinci discusses essential marketing strategies for senior living communities to adopt in 2025. The conversation covers hyper-personalized digital advertising, video-first content on social media, localized SEO, advanced marketing automation, and the integration of AI in marketing and operations. Each strategy is explored in depth, emphasizing the importance of building relationships, enhancing engagement, and optimizing marketing efforts to drive occupancy and trust among prospective residents and their families. Book With Me: Schedule a Consultation Call Takeaways Hyper-personalized advertising tailors messages to specific audience needs. Video content is crucial for engagement and trust-building. Localized SEO is essential for attracting nearby prospects. Automation can streamline communication and nurture leads effectively. AI enhances marketing strategies through predictive analytics and real-time optimization. Communities must adapt to the evolving digital landscape to remain competitive. Building relationships is key to converting leads into residents. Understanding the decision-making process of families is vital for effective marketing. Content should be authentic and reflect the community's values and offerings. A holistic marketing approach integrates various strategies for maximum impact. Chapters 00:00 Introduction 00:41 Who is CCR Growth? 01:27 The Purpose of This Podcast 01:48 The Top 5 Marketing Strategies for Senior Living Providers in 2025 03:53 Strategy 1 - Hyper-Personalized Digital Advertising 04:34 How Hyper-Personalized Ads Might Sound 07:13 Why Providers Need Hyper-Personalized Ads 08:57 Four Key Components Needed to Use Hyper-Personalization in Ads 12:52 When Is the Best Time to Use Hyper-Personalized Ads? 15:05 What Communities Benefit Most from Hyper-Personalization 16:29 Strategy 2 - Video-First Content on Social Media 18:00 Statistics - The Power of Video on Social Media 19:17 Why Should Communities Focus on a Video-First Social Media Strategy? 21:32 How Senior Living Communities Should Use Video-First Content 24:20 Which Communities Benefit Most from Video-First Content 25:52 Strategy 3 - Localized SEO 27:07 What is Local SEO? 28:41 4 Key Reasons Senior Living Communities Need Local SEO 30:56 Five Local Strategies to Maximize Your Local Audience 39:07 Best Opportunities for Senior Living Communities to Utilize Local SEO 41:51 Strategy 4 - Advanced Marketing Automation and Nurturing Campaigns 44:03 Top Reasons Why Senior Living Communities Need Marketing Automation 46:30 4 Ways Senior Living Communities Should Utilize Automation 49:30 Best Opportunities to Use Marketing Automation 51:18 The Benefits of Automation and Nurturing Campaigns 52:25 Stragegy 5 - Leveraging AI in Marketing and Operations 53:12 Top 5 Ways to Leverage AI in Senior Living 57:55 How AI Enhances Every Other Marketing Strategy 01:00:29 Final Thoughts About Senior Living Marketing in 2025 01:02:29 Wrapping up Season 01 of From Leads to Leases

    1h 5m

  2. DEC 11

    #38 Bridging Global Perspectives: The Power of Aromatherapy in Dementia Care with Andrea Jetzer

    Summary In this episode of 'From Leads to Leases', host Jerry Vinci speaks with aromatherapy expert Andrea Jetzer about the intersection of aromatherapy and dementia care. Andrea shares her unique journey and experiences in various countries, highlighting the benefits of aromatherapy in managing dementia behaviors. The conversation explores global perspectives on dementia care, the importance of family dynamics, and the evolving trends in American dementia care. Andrea emphasizes the holistic approach of aromatherapy, its emotional balancing effects, and the need for integration into care facilities. The episode concludes with insights on how to effectively implement aromatherapy practices in senior living environments. Learn More: Connect with Andrea Jetzer on Instagram Keep up with Andrea's Projects Takeaways Aromatherapy can significantly impact dementia behaviors. The holistic approach of aromatherapy benefits both patients and caregivers. Cultural differences shape dementia care practices globally. Family dynamics play a crucial role in dementia care. Aromatherapy can evoke powerful memories and emotions. The environment of care facilities affects patient outcomes. Integrating aromatherapy requires management support and training. Starting slowly with aromatherapy can lead to positive outcomes. Aromatherapy can be a lifestyle choice for caregivers. Community and family involvement are essential in dementia care. Chapters 00:00 Introduction and Background 02:41 How Andrea Became a Aromatherapy Specialist in Dementia Care 06:00 How Other Countries Approach Dementia Care 08:09 How Most Families Approach Dementia Care in the US 10:38 Andrea's Personal Experience with Dementia Care and Her Father 16:39 Senior Living Communities Today are Different 17:45 Knowing When the Right Time to Explore Options for Seniors 21:51 The Power of Aromatherapy for Dementia Patients 23:46 Tapping into Nostalgia and Core Memories 25:17 The Symbiotic Relationship Between Aromatherapy and Caregivers 26:08 How Andrea Connected Aromatherapy with Dementia Care 28:02 Integrating Aromatherapy into Dementia Care Facilities 29:36 Starting Slowly: Incorporating Aromatherapy into Senior Living Programs 32:08 Connecting with Andrea

    36 min

  3. DEC 4

    #37 Navigating Senior Living: Expert Advice with Keith Arbuckle from Arizona Senior Living Advisors

    Summary In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Keith Arbuckle, founder of Arizona Senior Living Advisors, about the complexities of the senior living industry. They discuss Keith's transition from podiatry to senior living advisory, the current challenges faced by the industry, including staffing shortages and affordability, and the role of technology in improving care. They also explore the importance of preventative care, the evolving landscape of senior living options, and the need for families to have proactive conversations about care. Keith shares insights on navigating healthcare and living options, the disadvantages of online aggregators, and the dynamics of family involvement in care decisions. The conversation concludes with Keith's vision for the future of Arizona Senior Living Advisors and the importance of being a trusted resource for families. Learn More Connect with Arizona Senior Living Advisors Find Arizona Senior Living Advisors on Facebook Connect with Keith Arbuckle Takeaways Keith Arbuckle transitioned from podiatry to senior living advisory to better assist seniors. The senior living industry faces challenges like staffing shortages and affordability. Technology can enhance care but should not replace the human element. Preventative care is crucial for seniors to maintain independence. Families should have proactive conversations about senior living options. Online aggregators may not provide the best fit for seniors seeking care. Vetting communities is essential to ensure quality care for seniors. Family dynamics play a significant role in care decisions. Shared housing is becoming a popular option for seniors. The future of senior living will likely involve more technology and multi-generational living. Chapters 00:00 Introduction 02:30 Keith's Background and Transition to Senior Living Advisory 05:11 Challenges Facing the Senior Living Industry 07:39 The Future of Care Within Senior Living 10:17 Reshaping Healthcare to Be More Preventative 16:33 Evolving Trends in Senior Living 24:29 Challenges of Juggling Work, Kids, and Senior Care 26:28 How Arizona Senior Living Advisors Provides Personalized Support for Seniors and Families 29:50 Understanding Pricing and Fees in Senior Living 31:27 How Arizona Senior Living Advisors Makes Community Recommendations 32:22 Pitfalls of Using Referral Agencies 36:39 Navigating Complex Family Dynamics 39:04 How Arizona Senior Living Advisors Qualifies Communities 41:14 How Senior Living Providers can Improve Transparency 44:08 Future Plans for Arizona Senior Living Advisors

    48 min

  4. NOV 27

    #36 Mastering Senior Living Sales: Strategies for Census Growth and Family Engagement with Luke Fannon

    Summary In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Luke Fannon, founder of The Fannon Group, about the senior living industry. They discuss Luke's extensive experience in healthcare sales and marketing, the importance of building referral networks, and strategies for census recovery. Luke emphasizes the emotional challenges families face when choosing senior living options and the need for sales professionals to guide them through the decision-making process. The conversation also highlights upcoming training programs and resources available through The Fannon Group. Learn More: Connect with Luke Fannon Learn more about The Fannon Group Join Luke's Post-Acute Care Business Development Masterclass - 12/17/24 Check out more trainings like Overcoming Objections, Managing Negative Reputations, Marketing 101, and more Takeaways Census recovery is crucial for senior living providers. Experience in the industry translates to better care and trust. Building professional referral networks can significantly increase leads. Understanding the emotional aspects of family decision-making is key. Sales professionals must guide families through complex decisions. Lead generation strategies need to be intentional and well-planned. Engaging families requires understanding their unique needs and challenges. Trust is built through consistent communication and keeping commitments. Organizations must address operational issues to improve census. Training and resources are essential for sales and marketing success. Chapters 00:00 Introduction to Senior Living Insights 02:16 Luke Fannon's Journey in Healthcare 07:04 The Birth of The Fannon Group 09:24 The Value of Experience in Senior Living 12:01 Building Professional Referral Networks 21:27 Understanding Census Recovery 32:22 The Importance of Redemption Stories 33:35 Implementing Quick Wins and Long-Term Strategies 35:58 Emotional Aspects of Decision-Making 39:27 Navigating Complex Decision-Making Environments 47:34 Building Trust with Prospects 48:48 Differentiating Services and Competitive Advantages 53:27 The Role of Guidance in Decision-Making 56:50 Upcoming Workshops and Courses from The Fannon Group 59:50 Wrapping Things Up with Luke Fannon

    1h 2m

  5. NOV 20

    #35 Empowering Family Caregivers: Navigating Self-Care and Senior Living Transitions with Elizabeth Miller

    Summary In this episode, Jerry Vinci speaks with Elizabeth Miller, a family caregiver advocate, about the challenges faced by caregivers, particularly those in the sandwich generation. They discuss the importance of self-care, navigating the complexities of senior living options, and the emotional landscape of caregiving. Elizabeth shares her personal experiences and insights on how caregivers can prioritize their well-being while supporting their loved ones. The conversation also highlights the role of senior living providers in supporting caregivers and the importance of open communication with family members regarding care decisions. Learn More: Visit Happy Healthy Caregiver Sail Away with Elizabeth on this amazing caregiving cruise! Subscribe to her Podcast Purchase her Daily Self-Care Journal Connect with Elizabeth Miller Takeaways Caregiving is a significant emotional and physical responsibility. The sandwich generation faces unique challenges balancing work and caregiving. Self-care is essential for caregivers to avoid burnout. Understanding senior living options can be overwhelming for families. Choosing the right senior living community requires careful consideration of care needs. Caregivers often experience guilt and grief during the caregiving process. Building a support system is crucial for caregiver well-being. Courageous conversations about care should start early with loved ones. Resources like podcasts and journals can help caregivers navigate their roles. Community engagement and support from senior living providers are vital for caregivers. Chapters 00:00 Introduction to Caregiving and Advocacy 01:52 The Sandwich Generation: Challenges and Insights 06:14 Navigating Caregiving Responsibilities 10:57 Understanding Senior Living Options 12:58 Choosing the Right Senior Living Community 14:46 The Emotional Landscape of Caregiving 16:17 Questions Caregivers Should Ask When Evaluating Communities 20:23 The Role of Guilt and Grief in Caregiving 25:41 Navigating Grief in Caregiving 28:27 The Importance of Self-Care for Caregivers 33:32 Community Support for Family Caregivers 35:53 Marketing Strategies for Caregiver Support 38:36 Courageous Conversations About Care 43:01 Resources for Caregivers 45:38 Upcoming Projects and Events for Caregivers

    52 min

  6. NOV 13

    #34 Creating Exceptional Dementia Care Programs: Insights from Rachael Wonderlin of Dementia By Day

    Summary In this episode of From Leads to Leases, host Jerry Vinci speaks with dementia care expert Rachael Wonderlin about the importance of creating customized dementia care programs in senior living communities. Rachael shares her journey in the field, the challenges of the consulting industry, and the significance of effective communication in dementia care. She discusses the impact of her online education platform, Dementia by Day School, and emphasizes the need for tailored programs that meet the unique needs of each community. The conversation also touches on the importance of branding, marketing, and the role of education for families and staff in improving care. Rachael highlights success stories from her work and addresses the challenges communities face when implementing new programs. The episode concludes with insights on promoting dementia care effectively and the importance of ongoing education in the field. Learn More Learn More about Dementia By Day Watch Embracing Their Reality: The Short Film Takeaways Rachael Wonderlin emphasizes the need for customized dementia care programs. Effective communication is crucial in dementia care. Dementia by Day School offers valuable online education for staff and families. Tailoring programs to specific community needs enhances care quality. Branding and marketing are essential for attracting families to memory care. Success stories demonstrate the tangible benefits of well-implemented care programs. Resistance to change is a common challenge in implementing new care strategies. Pre-packaged programs often fail without customization and proper training. Staff retention improves with structured programs and clear communication. Ongoing education is vital for all staff members in dementia care. Chapters 00:00 Introduction to Dementia Care Expert Rachael Wonderlin 01:55 How Rachael Began Her Career in Dementia Care 05:20 Understanding the Consulting Landscape 06:20 Key Elements of a Successful Dementia Care Program 08:23 Common Gaps in Training and Education in Dementia Care 09:59 Dementia By Day School 14:44 How Dementia By Day Customizes Programs for Each Community 16:40 Cultural Differences in Dementia Care 18:21 How Branded Dementia Care Programs Create More Selling Opportunities 21:15 Success Story of How Dementia By Day Impacts the Entire Senior Living Organization 23:38 Challenges in Implementing Dementia Care Programs 25:25 Why the "Buy and Apply" Method of Programming Doesn't Work for Dementia Care 27:15 Staff Retention in Dementia Care 31:53 Promoting Dementia Care Programs 33:57 Justifying the Investment into Dementia Care Programs 35:55 The Need for More Dementia Care Education 37:55 The Short Film: Embracing Their Reality 41:15 Upcoming Projects and Future Endeavors 44:47 Wrapping up with Rachael

    48 min

  7. NOV 6

    #33 Capturing Authentic Moments: Senior Living Photography with Kate Baldwin

    Summary This conversation with Kate Baldwin Senior Living Photographer, delves into the intricacies of senior living photography and videography, focusing on the importance of scheduling, the considerations involved in setting up for shoots, the significance of engaging with subjects to create comfort, and the role of feedback in the creative process. Kate Baldwin and Jerry Vinci share insights on effectively managing time and resources while ensuring a positive experience for everyone involved in the production. Learn More Visit SeniorLivingPhotographer.com Connect with Kate on LinkedIn Connect with Kate on Instagram Takeaways Scheduling is crucial for successful filmmaking. Consideration of various elements is key in planning shoots. Engaging with subjects helps create a comfortable environment. Feedback during filming enhances the overall process. Avoiding meal times can lead to better scheduling outcomes. Clear communication with subjects is essential. Creating a positive atmosphere can improve performance. Understanding the needs of the crew and subjects is vital. Flexibility in scheduling can lead to better results. Effective planning can minimize conflicts during filming. Chapters 00:00 Introduction 02:05 The Importance of Photography and Videography in Senior Living Marketing 03:59 Managing a Senior Living Photo Shoot 07:36 Authenticity and the Impact of Photography on Marketing Efforts 10:02 How Kate's Work Impacts Marketing Efforts 13:13 Planning and Executing Successful Photo Shoots in Senior Living 20:45 How Soon Should You Plan a Shoot? 23:26 Helping Communities Understand Their Value Proposition 26:31 How to Make Non-Professional Models (Residents and Staff) Feel Comfortable 31:35 Emerging Trends in Senior Living Photography & Videography 37:20 Tips for Senior Living Providers 43:28 Advice to Other Senior Living Photographers 46:25 Wrapping up with Kate

    50 min

  8. OCT 30

    #32 Navigating Senior Care with a Purpose: Insights from Christina Palmieri of Olive Branch Senior Living Advisors

    Summary In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Christina Palmieri, founder and CEO of Olive Branch Senior Living Advisors. They discuss Christina's journey from corporate senior living to establishing her own senior care placement business, the challenges families face when seeking care for loved ones, and the innovative approach she takes to ensure families receive comprehensive support. The conversation also touches on the importance of socialization for seniors, the future of senior housing, and effective marketing strategies for senior living providers. Learn More Connect with Olive Branch Senior Living Advisors Connect with Christina Palmieri Takeaways Christina Palmieri transitioned from corporate senior living to founding Olive Branch. Families often overlook the importance of asking the right questions when seeking care. Socialization is crucial for seniors' mental and physical health. Proactive planning can alleviate stress when seeking senior care. Adult family homes are becoming a viable option for senior living. The senior living industry is facing significant staffing challenges. Building a comprehensive care team can streamline the placement process. Marketing strategies should focus on being present in the community. Families should not feel guilty about seeking professional care for their loved ones. The perception of senior living is changing, with more focus on quality of life. Chapters 00:00 Introduction 02:03 How Christina Got Started in Senior Living 04:12 The Role of Professionals in Senior Care Placement 05:21 Biggest Challenges Families Face Searching for the Right Community 09:58 Key Roles that Make Olive Branch Successful 13:54 Challenges with Enough Senior Housing 17:18 Unpacking Adult Family Homes 20:52 Transitioning Between Levels of Care & Isolation 23:06 The Socialization Aspect 25:07 Changing Perceptions of Senior Living Communities 28:05 The Importance of Purpose and Belonging 30:17 Building Strong Partnerships with Advisory Services 32:58 Olive Branch's Innovative Plan for Growth 38:03 Tips for Senior Living Providers 39:18 Tips for Families Looking for Placement 40:51 Staying Connected with Christina and Olive Branch Senior Living Advisors

    43 min
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About

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

Information

  • Creator
    Jerry Vinci
  • Years Active
    2K
  • Episodes
    39
  • Rating
    Clean
  • Copyright
    © Jerry Vinci
  • Show Website
    From Leads to Leases

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