From Leads to Leases

Jerry Vinci
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY
From Leads to Leases

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

  1. #48 - Strategic Marketing for Senior Living: Data-Driven Growth and Brand Impact with Jason Nieves

    6D AGO

    #48 - Strategic Marketing for Senior Living: Data-Driven Growth and Brand Impact with Jason Nieves

    Summary In this episode of 'From Leads to Leases', Jerry Vinci speaks with Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, innovative marketing strategies, the importance of data tracking, and how to engage diverse audiences. Jason shares insights on turning around underperforming communities, leveraging Google Business Profiles, and best practices for online reputation management. The conversation emphasizes the need for a data-driven approach in marketing and the significance of personalization in reaching potential residents and their families. Learn More: Connect with Jason NievesLearn more about Alta Senior Living Takeaways Jason Nieves has a diverse background in senior living, enhancing his marketing strategies.Innovative approaches at Alta Senior Living focus on creativity and data-driven decisions.Effective tracking mechanisms are essential for understanding audience engagement.Hyper-personalization allows for targeted marketing strategies.Managing data overload is crucial for effective decision-making.Engaging diverse audiences requires tailored messaging for residents and families.Analyzing market conditions is key to turning around underperforming communities.Google Business Profiles are vital for online visibility and reputation management.Acquisition costs are complex and require careful consideration of various factors.A holistic approach to marketing metrics is necessary for campaign success. Chapters 00:00 Introduction to Jason Nieves and Senior Living Marketing 01:33 How Jason Got His Start in the Senior Living Industry 06:05 Innovative and Entrepreneurial Approaches at Alta Senior Living 08:28 The Importance of Measurable Data in Senior Living 11:16 Hyper-Personalization in Marketing Strategies 14:30 Jason's Secret to Avoiding Marketing Dashboard Overwhelm 17:47 Understanding Diverse Audiences in Senior Living 22:17 Strategies for Driving Occupancy Growth for Underperforming Communities 29:53 The Challenges of Quantifying Acquisition Costs 34:41 Key Elements of Successful Campaigns 38:34 Why a Slower Marketing Strategy is Better and Smarter 42:56 Staying Ahead in Digital Marketing 46:05 Best Practices for Reputation Management 51:33 Innovative Projects in Senior Living Marketing 53:51 Staying Connected with Jason Nieves

    57 min
  2. #47 - Inside Senior Living Placement: Guiding Families and Easing Transitions with Janel Small

    FEB 26

    #47 - Inside Senior Living Placement: Guiding Families and Easing Transitions with Janel Small

    Summary In this episode, Jerry Vinci speaks with Janel Small, a certified dementia practitioner and clinical liaison at Allaire Healthcare, about the complexities of senior living. They discuss the emotional challenges families face when transitioning loved ones into care facilities, including caregiver guilt and grief. Janel shares insights on evaluating senior living options, the importance of unannounced tours, and the differences between memory care programs. The conversation also covers the placement process, long-term care insurance, and navigating Medicaid. Janel emphasizes the need for pre-planning and open communication with families to ensure the best outcomes for their loved ones. Learn More: Connect with Janel Small Learn more about Allaire Health Services Learn more about West Park Connect with West Park on Facebook Takeaways Families often struggle with caregiver guilt when transitioning loved ones to care facilities. It's important for families to tour facilities unannounced to get an authentic experience. Grief can accompany the transition of a loved one into a care facility, even when they are still alive. Advocating for loved ones in a facility is crucial for their well-being. Memory care programs should be evaluated for engagement and support, not just safety. The placement process involves collaboration between hospitals and skilled nursing facilities. Long-term care insurance can alleviate financial burdens for families. Medicaid requires careful planning and understanding of financial requirements. Pre-planning conversations with loved ones can ease future transitions. Building relationships with hospitals is key for senior living providers. Chapters 00:00 Introduction to Janel Small - Certified Dementia Practitioner 03:18 Navigating Family Dynamics in Care Decisions 04:03 The Guilt in Caregiving and Decision Making 06:47 Addressing the Grief of Transitioning a Family Member 08:37 Evaluating Senior Living Facilities 11:03 Understanding Memory Care Programs 12:47 How to Evaluate Memory Care Programs 16:41 Building Relationships with Hospitals 21:01 Helping Families Understand the Levels of Care in Senior Living 23:14 The Role of Long-Term Care Insurance 24:37 Planning for Long-Term Care 26:03 Navigating Medicaid Challenges 31:46 Advice to Anyone Starting their Medicaid Journey 34:00 Personal Experiences in Caregiving 36:21 The Importance of Open Conversations 40:53 Coordinating Continuity of Care 43:14 How Sales and Marketing Can Utilize Team Members to Build Trust 45:40 Future Developments in Senior Care 47:01 Staying Connected with Janel Small

    49 min
  3. Breaking Ground: Senior Living Now – Senior Housing Investment: Strong Returns but What’s Holding Investors Back?

    FEB 24

    Breaking Ground: Senior Living Now – Senior Housing Investment: Strong Returns but What’s Holding Investors Back?

    Summary This conversation delves into the current state of senior housing investments, highlighting the strong returns and the challenges that investors face. It discusses the importance of operational efficiency, regulatory navigation, and financial transparency for senior living operators looking to attract investment. The conversation emphasizes the need for operators to be prepared and proactive in order to capitalize on the growing demand for senior housing. Takeaways Senior housing has posted strong returns, outperforming the broader real estate market. Independent living is showing higher margins and stronger occupancy rates. Investors are hesitant due to uncertainty about long-term costs. Red tape and regulatory challenges are significant barriers to new projects. Investors seek real-world examples of successful communities before committing. Operational efficiency is crucial for attracting investment. Navigating regulatory hurdles early can enhance project attractiveness. Financial transparency is essential for building investor confidence. A clear growth strategy is necessary for expansion plans. The senior housing market is poised for growth, but operators must be ready. Chapters 00:00 The State of Senior Housing Investments 00:48 Welcome to Breaking Ground: Senior Living Now 01:42 Senior Housing is Winning the Numbers Game 02:38 Why Investors are Hesitant 03:59 Challenges Facing Investors and Operators 05:03 Senior Housing Outperforms Other Real Estate Sectors

    6 min

  4. FEB 19

    #46 - Transforming First Impressions into Lasting Relationships: The Power of Customer Service in Senior Living with Rana Baalbaki

    Summary In this episode, Jerry Vinci speaks with Rana Baalbaki, a seasoned customer service representative in the senior living industry. They discuss the critical role of customer service in enhancing resident satisfaction, the importance of social life for seniors, and strategies for a smooth move-in process. Rana shares her insights on the evolving demographics of residents, the challenges faced in customer service, and the unique approach of Kisco Senior Living in providing exceptional care and engagement for residents and their families. Learn More: Connect with Rana Baalbaki Learn more about Kisco - Park Terrace Learn more about Kisco Senior Living Rana's amazing work as a Stylist and Color Analyst Takeaways Customer service significantly impacts resident satisfaction. Creating a welcoming environment is essential for new residents. Social life is crucial for the well-being of seniors. The move-in process should be smooth and supportive. Understanding the unique needs of families is vital. Training teams for exceptional service is necessary. Engaging families in the community enhances resident experience. The demographics of residents are changing, with younger individuals needing care. Kisco Senior Living prioritizes continuous improvement and staff support. Effective communication is key in customer service during crises. Chapters 00:00 Rana's Introduction to Senior Living and Customer Service 04:24 Creating Lasting Impressions Through Customer Service 05:38 Changing Perceptions of Senior Living 08:04 How Caretaking and Aging is Managed in Rana's Cultural Background 09:18 Senior Living Can Positively Impact Health and Socialization 13:28 Making the Move-In Process Smooth 17:10 Dementia is More Prevalent at a Younger Age Today 20:30 Rising Costs of Senior Care 21:57 Crisis & Common Customer Service Challenges 26:39 Advice for Sales and Marketing Directors 31:12 Kisco's Unique Approach to Customer Service 34:10 Final Thoughts and Connection Opportunities

    38 min

  5. FEB 12

    #45 - Inclusive Aging and Caregiving: Navigating Senior Living for LGBTQ Seniors with Chris MacLellan

    Summary In this episode, Jerry Vinci speaks with Chris McClellan, an LGBTQ caregiving advocate, about the unique challenges faced by LGBTQ seniors in the caregiving landscape. Chris shares his personal journey as a caregiver, the importance of communication and legal considerations for LGBTQ couples, and the need for inclusive senior living communities. The conversation emphasizes the role of storytelling in advocacy and the resources available for caregivers and families. Chris also discusses his upcoming projects, including a film about his caregiving experience, and the importance of creating fulfilling lives for seniors. Learn More: Learn more about Christopher MacLellan Read the Sun Sentinel's - In Sickness and In Health - A Couple's Final Journey Support the My Green Folder Film Project Learn more about Stu Maddox's - Gen Silent (Documentary) Support Chris's Whole Care Network Takeaways Chris's caregiving journey began with his partner's illness. LGBTQ seniors face unique challenges in caregiving. Communication is key in caregiving relationships. Legal documents and directives are crucial for LGBTQ couples. Inclusivity in senior living is essential for comfort. Storytelling helps bridge gaps in understanding. Caregivers often provide the best referrals. Isolation is a significant issue for LGBTQ seniors. Communities must assess their inclusivity practices. Advocacy continues to evolve with new resources. Chapters 00:00 Introduction to Chris MacLellan and LGBTQ Caregiving Advocacy 02:29 Chris's Introduction to Caregiving 07:59 The Impact of Media on LGBTQ Caregiving Awareness 11:47 Planning & Discussing Care In Advance of Needs 15:07 The Challenges of Planning Life Directives Before Marriage Equality 18:12 Legal Considerations for LGBTQ Couples 23:29 Common Fears and Challenges for LGBTQ Seniors 27:40 How Can Providers Support LGBTQ Residents? 31:29 Supporting LGBTQ Seniors in Lifestyle Communities 33:41 LGBTQ Is NOT a Lifestyle, It's Not a Choice. 36:17 How to Assess Inclusivity of a Community? 38:44 Inclusivity Comes with a Tipping Point 41:24 How the Whole Care Network Helps Caregiveres 44:10 Ensuring Inclusivity in Senior Living 45:51 Wrapping Up My Conversation with Chris

    51 min

  6. FEB 5

    #44 - Engaging Residents with Heart: Inside Senior Living Activities with Alex Atiyeh

    Summary In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Alex Atiyeh, an activities and volunteer coordinator at Sunrise Senior Living. Alex shares his journey into the senior living industry, discussing the importance of resident engagement, the role of music in enhancing well-being, and the challenges of balancing diverse interests among residents. He emphasizes the significance of building trust with residents, especially those with cognitive decline, and the impact of activities on retention rates. Alex also offers advice for young professionals considering a career in senior living, highlighting the need for empathy and dedication in this rewarding field. Learn More: Connect with Alex Atiyeh on LinkedIn Learn more about Sunrise of North Wales Follow Alex on YouTube Follow Alex on Instagram Follow Alex on Facebook Takeaways Alex transitioned from dining services to activities coordination. Building trust with residents is crucial for engagement. Music plays a significant role in enhancing residents' well-being. Activities can be a key selling point for senior living communities. Engagement opportunities can improve resident retention rates. Transparency with families is important, even in difficult conversations. Avoiding burnout requires setting boundaries and advocating for oneself. Creating a welcoming environment helps combat loneliness among residents. Feedback from residents is essential for planning activities. Young professionals should approach senior living with empathy and dedication. Chapters 00:00 Introduction to Alex Atiyeh 01:57 Journey into Senior Living: From Dining to Activities Coordinator 06:21 The Importance of Stability in Senior Living Careers 07:45 Building Trust with Residents: Overcoming Age Barriers 10:20 Planning Activities: Balancing Interests and Inclusivity 14:38 The Role of Music in Enhancing Resident Well-Being 18:10 Engagement as a Selling Point in Senior Living 20:56 Impact of High-Quality Engagement on Resident Retention 21:53 Engagement and Socialization Combat Loneliness 24:36 Building Rapport with Residents with Cognitive Decline 27:47 Building Connections with Residents 30:01 How Sales Teams Could Leverage Activities to Improve the Tour Experience 31:35 Advice to Other Young Senior Living Professionals 35:20 Staying Connected with Alex Atiyeh

    39 min

  7. JAN 29

    #43 - Transforming Leadership in Senior Living: Emotional Intelligence and Empathetic Culture with Jules Wilhelm

    Summary In this episode of From Leads to Leases, host Jerry Vinci speaks with Jules Wilhelm, founder of Capacity Leadership Center and EQ-niversity, about the critical role of emotional intelligence in leadership within the senior living industry. They discuss the challenges of employee turnover, the importance of creating a supportive culture, and the need for tailored leadership development programs. Jules shares insights on how emotional intelligence can enhance sales strategies and improve community engagement, ultimately leading to better resident care and staff retention. The conversation highlights the significance of empathy and connection in transforming senior living communities. Learn More: Connect with Jules Wilhelm on LinkedIn Learn more about Capacity Leadership Center for Senior Living Learn more about Jules' Leadership and EQ Training Takeaways Emotional intelligence is crucial for effective leadership in senior living. Creating a supportive culture can significantly reduce turnover rates. Retention strategies should focus on infusing energy and vision into leadership roles. Empathy can be learned and is essential for connecting with staff and residents. The cost of turnover in senior living is substantial and needs to be addressed. Tailored leadership development programs are necessary for different levels of management. Emotional intelligence training can enhance sales processes in senior living. Building a culture of connection improves employee engagement and satisfaction. Leaders must balance task-oriented goals with relationship-building efforts. Investing in emotional intelligence leads to better outcomes for communities. Chapters 00:00 Introduction to Senior Living Insights 02:40 The Importance of Emotional Intelligence in Leadership 04:50 Addressing Retention and Turnover in Senior Living 06:12 How to Factor Turnover Costs for Senior Living 08:36 Building a Supportive Culture in Senior Living 12:01 The Role of Emotional Intelligence in Community Dynamics 14:40 Tailoring Leadership Development Across Levels 22:10 Overcoming Resistance to Emotional Intelligence Training 25:20 Resistance in Accountability and Sales 28:09 The Role of Emotional Intelligence in Sales 30:18 The Importance of Deep Listening 32:50 Understanding Empathy vs. Sympathy 36:10 Challenges in Leadership Development 38:04 Quantifying Outcomes in Leadership Training 40:51 Upcoming Leadership Programs and Initiatives

    45 min

  8. JAN 22

    #42 - The Lead Generation Blueprint for Senior Living in 2025

    Summary In this episode, Jerry Vinci discusses the essential strategies for lead generation in the senior living industry for 2025. He emphasizes the importance of consistent lead flow, prioritizing marketing channels, crafting compelling offers, and leveraging automation and CRM systems. Through real-world case studies, he illustrates how these strategies can lead to increased occupancy and reduced reliance on costly referrals. The episode concludes with actionable takeaways for senior living providers to implement in their marketing efforts. Takeaways Consistent lead flow is crucial for growth in senior living. Unpredictable lead flow can lead to empty rooms and financial strain. SEO and paid ads are essential for generating leads. Social media builds trust and connection with families. Crafting compelling offers can significantly increase tour conversions. Automation and CRM systems help streamline the sales process. Families are becoming more selective in their senior living choices. Limited time offers create urgency and drive action. Data-driven decisions improve marketing effectiveness. Communities that implement these strategies will thrive in 2025. Chapters 00:00 Introduction to Senior Living Marketing Strategies 02:18 Why is Consistent Lead Flow the Key to Growth? 07:39 The Ripple Effect of Inconsistent Lead Generation 11:22 Marketing Channels to Prioritize for 2025 11:52 Paid Ads for Lead Generation 14:38 SEO for Lead Generation 19:18 Social Media for Lead Generation 22:53 Crafting Compelling Offers to Convert Inquiries Into Tours and Move-Ins 24:06 Three Common Ways Senior Living Communities Go Wrong with Offers 25:26 Offers That Work in Senior Living 28:58 Examples of Real-World Offers That Worked 31:11 The Importance of Automation and CRM 33:07 How Automation Tools Expedite and Improve Senior Living Sales 34:54 How CRMs Empower Senior Living Sales Teams 37:17 Real Examples of Senior Living Communities Who Implemented Automations and a CRM 41:04 Case Studies: Real-World Applications of Strategies 49:20 Wrapping Up the Blueprint for Lead Generation in 2025

    53 min
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5
out of 5
3 Ratings

About

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

Information

  • Creator
    Jerry Vinci
  • Years Active
    2024 - 2025
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © Jerry Vinci
  • Show Website
    From Leads to Leases

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