From Leads to Leases

Jerry Vinci
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From Leads to Leases

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

  1. 20 HR. AGO

    #35 Empowering Family Caregivers: Navigating Self-Care and Senior Living Transitions with Elizabeth Miller

    Summary In this episode, Jerry Vinci speaks with Elizabeth Miller, a family caregiver advocate, about the challenges faced by caregivers, particularly those in the sandwich generation. They discuss the importance of self-care, navigating the complexities of senior living options, and the emotional landscape of caregiving. Elizabeth shares her personal experiences and insights on how caregivers can prioritize their well-being while supporting their loved ones. The conversation also highlights the role of senior living providers in supporting caregivers and the importance of open communication with family members regarding care decisions. Learn More: Visit Happy Healthy Caregiver Sail Away with Elizabeth on this amazing caregiving cruise! Subscribe to her Podcast Purchase her Daily Self-Care Journal Connect with Elizabeth Miller Takeaways Caregiving is a significant emotional and physical responsibility. The sandwich generation faces unique challenges balancing work and caregiving. Self-care is essential for caregivers to avoid burnout. Understanding senior living options can be overwhelming for families. Choosing the right senior living community requires careful consideration of care needs. Caregivers often experience guilt and grief during the caregiving process. Building a support system is crucial for caregiver well-being. Courageous conversations about care should start early with loved ones. Resources like podcasts and journals can help caregivers navigate their roles. Community engagement and support from senior living providers are vital for caregivers. Chapters 00:00 Introduction to Caregiving and Advocacy 01:52 The Sandwich Generation: Challenges and Insights 06:14 Navigating Caregiving Responsibilities 10:57 Understanding Senior Living Options 12:58 Choosing the Right Senior Living Community 14:46 The Emotional Landscape of Caregiving 16:17 Questions Caregivers Should Ask When Evaluating Communities 20:23 The Role of Guilt and Grief in Caregiving 25:41 Navigating Grief in Caregiving 28:27 The Importance of Self-Care for Caregivers 33:32 Community Support for Family Caregivers 35:53 Marketing Strategies for Caregiver Support 38:36 Courageous Conversations About Care 43:01 Resources for Caregivers 45:38 Upcoming Projects and Events for Caregivers

    52 min

  2. NOV 13

    #34 Creating Exceptional Dementia Care Programs: Insights from Rachael Wonderlin of Dementia By Day

    Summary In this episode of From Leads to Leases, host Jerry Vinci speaks with dementia care expert Rachael Wonderlin about the importance of creating customized dementia care programs in senior living communities. Rachael shares her journey in the field, the challenges of the consulting industry, and the significance of effective communication in dementia care. She discusses the impact of her online education platform, Dementia by Day School, and emphasizes the need for tailored programs that meet the unique needs of each community. The conversation also touches on the importance of branding, marketing, and the role of education for families and staff in improving care. Rachael highlights success stories from her work and addresses the challenges communities face when implementing new programs. The episode concludes with insights on promoting dementia care effectively and the importance of ongoing education in the field. Learn More Learn More about Dementia By Day Watch Embracing Their Reality: The Short Film Takeaways Rachael Wonderlin emphasizes the need for customized dementia care programs. Effective communication is crucial in dementia care. Dementia by Day School offers valuable online education for staff and families. Tailoring programs to specific community needs enhances care quality. Branding and marketing are essential for attracting families to memory care. Success stories demonstrate the tangible benefits of well-implemented care programs. Resistance to change is a common challenge in implementing new care strategies. Pre-packaged programs often fail without customization and proper training. Staff retention improves with structured programs and clear communication. Ongoing education is vital for all staff members in dementia care. Chapters 00:00 Introduction to Dementia Care Expert Rachael Wonderlin 01:55 How Rachael Began Her Career in Dementia Care 05:20 Understanding the Consulting Landscape 06:20 Key Elements of a Successful Dementia Care Program 08:23 Common Gaps in Training and Education in Dementia Care 09:59 Dementia By Day School 14:44 How Dementia By Day Customizes Programs for Each Community 16:40 Cultural Differences in Dementia Care 18:21 How Branded Dementia Care Programs Create More Selling Opportunities 21:15 Success Story of How Dementia By Day Impacts the Entire Senior Living Organization 23:38 Challenges in Implementing Dementia Care Programs 25:25 Why the "Buy and Apply" Method of Programming Doesn't Work for Dementia Care 27:15 Staff Retention in Dementia Care 31:53 Promoting Dementia Care Programs 33:57 Justifying the Investment into Dementia Care Programs 35:55 The Need for More Dementia Care Education 37:55 The Short Film: Embracing Their Reality 41:15 Upcoming Projects and Future Endeavors 44:47 Wrapping up with Rachael

    48 min

  3. NOV 6

    #33 Capturing Authentic Moments: Senior Living Photography with Kate Baldwin

    Summary This conversation with Kate Baldwin Senior Living Photographer, delves into the intricacies of senior living photography and videography, focusing on the importance of scheduling, the considerations involved in setting up for shoots, the significance of engaging with subjects to create comfort, and the role of feedback in the creative process. Kate Baldwin and Jerry Vinci share insights on effectively managing time and resources while ensuring a positive experience for everyone involved in the production. Learn More Visit SeniorLivingPhotographer.com Connect with Kate on LinkedIn Connect with Kate on Instagram Takeaways Scheduling is crucial for successful filmmaking. Consideration of various elements is key in planning shoots. Engaging with subjects helps create a comfortable environment. Feedback during filming enhances the overall process. Avoiding meal times can lead to better scheduling outcomes. Clear communication with subjects is essential. Creating a positive atmosphere can improve performance. Understanding the needs of the crew and subjects is vital. Flexibility in scheduling can lead to better results. Effective planning can minimize conflicts during filming. Chapters 00:00 Introduction 02:05 The Importance of Photography and Videography in Senior Living Marketing 03:59 Managing a Senior Living Photo Shoot 07:36 Authenticity and the Impact of Photography on Marketing Efforts 10:02 How Kate's Work Impacts Marketing Efforts 13:13 Planning and Executing Successful Photo Shoots in Senior Living 20:45 How Soon Should You Plan a Shoot? 23:26 Helping Communities Understand Their Value Proposition 26:31 How to Make Non-Professional Models (Residents and Staff) Feel Comfortable 31:35 Emerging Trends in Senior Living Photography & Videography 37:20 Tips for Senior Living Providers 43:28 Advice to Other Senior Living Photographers 46:25 Wrapping up with Kate

    50 min

  4. OCT 30

    #32 Navigating Senior Care with a Purpose: Insights from Christina Palmieri of Olive Branch Senior Living Advisors

    Summary In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Christina Palmieri, founder and CEO of Olive Branch Senior Living Advisors. They discuss Christina's journey from corporate senior living to establishing her own senior care placement business, the challenges families face when seeking care for loved ones, and the innovative approach she takes to ensure families receive comprehensive support. The conversation also touches on the importance of socialization for seniors, the future of senior housing, and effective marketing strategies for senior living providers. Learn More Connect with Olive Branch Senior Living Advisors Connect with Christina Palmieri Takeaways Christina Palmieri transitioned from corporate senior living to founding Olive Branch. Families often overlook the importance of asking the right questions when seeking care. Socialization is crucial for seniors' mental and physical health. Proactive planning can alleviate stress when seeking senior care. Adult family homes are becoming a viable option for senior living. The senior living industry is facing significant staffing challenges. Building a comprehensive care team can streamline the placement process. Marketing strategies should focus on being present in the community. Families should not feel guilty about seeking professional care for their loved ones. The perception of senior living is changing, with more focus on quality of life. Chapters 00:00 Introduction 02:03 How Christina Got Started in Senior Living 04:12 The Role of Professionals in Senior Care Placement 05:21 Biggest Challenges Families Face Searching for the Right Community 09:58 Key Roles that Make Olive Branch Successful 13:54 Challenges with Enough Senior Housing 17:18 Unpacking Adult Family Homes 20:52 Transitioning Between Levels of Care & Isolation 23:06 The Socialization Aspect 25:07 Changing Perceptions of Senior Living Communities 28:05 The Importance of Purpose and Belonging 30:17 Building Strong Partnerships with Advisory Services 32:58 Olive Branch's Innovative Plan for Growth 38:03 Tips for Senior Living Providers 39:18 Tips for Families Looking for Placement 40:51 Staying Connected with Christina and Olive Branch Senior Living Advisors

    43 min

  5. OCT 23

    #31 Empathy Meets Innovation: How SSC.AI (formerly SiteStaff Chat) Revolutionizes Senior Living Engagement with Lindsi Jennings & Michelle Korb

    Summary In this episode, Lindsi Jennings and Michelle Korb discuss their experiences in the senior living industry and how technology, like AI and live chat, is crucial to modernizing resident engagement. Lindsi shares her transition from professional soccer to the senior living industry and her motivation to join SSC. Michelle talks about her role in SSC and how her personal experience with senior living influenced her perspective. They also discuss the importance of empathy and human-centric communication in senior living. The key features of SSC's services include flexibility, integration with other platforms, live chat, AI, tour booking, and lead nurturing. Senior living providers have the option to customize their dashboards and receive reports instead of logging into multiple platforms. Some communities have designated individuals who manage the dashboard, while others rely on their marketing partners. Feedback on lead stages and conversion rates varies among communities, with some providing access to their CRM data and others facing challenges in extracting data. The COVID-19 pandemic has shifted interactions to more messaging and self-service options, with people preferring quick answers and control over their journey. SSC.AI plans to expand lead nurturing and follow-up features, including text messaging. Overcoming resistance to chat features involves educating communities about the effectiveness of chat and the importance of engaging prospects at the virtual front door. SSC.AI aims to mimic a community's culture and values through their platform. The industry is behind in technology adoption, but humanizing tech and personalizing the customer experience are crucial. SSC.AI is evolving and advancing technologically to meet the changing needs of senior living providers. Learn More: Visit SSC.AI Connect with SSC.AI on LinkedIn Connect with COO - Michelle Korb Connect with Executive Sales Rep - Lindsi Jennings Chapters 00:00 Introducing Lindsey Jennings and Michelle Corb 01:47 Transitioning from Professional Sports to Senior Living Tech 03:36 How Empathy Shaped Michelle's Role in Senior Living 07:38 Balancing AI and the Human Element in Chat Services 10:30 The Influence of Sports Background in Senior Living 13:24 Key Features SSC.AI Offers Senior Living Providers 19:22 How SSC Caters to Different Age Groups 21:28 Encouraging Senior Living Providers to Leverage Data 24:34 Communities Could Provide Better Feedback to Data Specialists 27:31 The shift in interactions during COVID-19 and the preference for messaging and self-service options 30:23 How to Overcome Resistance During the Sales Process 35:20 Expanding lead nurturing and follow-up capabilities 37:14 Considerations for senior living providers when integrating chat features into their websites

    42 min

  6. OCT 16

    #30 Revolutionizing Senior Housing Placement: The Role of Technology and Personalized Care with Margo Falls

    Summary Margo Falls, founder and CEO of SeniorPark.io, discusses how the platform is transforming the way senior placement agents and senior living communities communicate. SeniorPark.io helps placement agents find communities with availability or vacancies that are a great fit for their clients. The platform aims to take the guesswork out of the process and allow placement agents to focus on providing the best care for their clients. Margo emphasizes the importance of personalized care and understanding the unique needs of each individual and family. She also highlights the role of technology in senior housing and the need for transparency and accountability in the industry. Important Links: Connect with Margo Falls on LinkedIn Learn more about SeniorPark.io Connect with Margo on IG Takeaways SeniorPark.io is a platform that helps placement agents find communities with availability or vacancies that are a great fit for their clients. The platform aims to take the guesswork out of the process and allow placement agents to focus on providing the best care for their clients. Personalized care is crucial in the senior housing industry, as each individual and family has unique needs and preferences. Technology is transforming senior housing by making the process easier and more efficient, and increasing transparency and accountability in the industry. Chapters 00:00 Welcome Margo Falls to the Podcast 01:07 Overview of SeniorPark.io and its Benefits 03:49 Margo's Journey in the Senior Living Industry 06:32 The Personal Nature of Senior Living and the Importance of Qualifying Leads 11:53 The Need for Awareness and Education in the Senior Living Industry 13:38 How SeniorPark.io Works for Placement Agents and Providers 17:22 Differentiating Senior Park.io from Other Senior Housing Placement Platforms 19:22 Connecting Placement Agents and Assisted Living Facilities 21:54 Transparency and Accountability 25:30 Transformations in Technology for Senior Living 27:24 Technology's Role in Personalized Care for Placement Agents 28:55 Advice to Other Age Tech Companies 31:01 The Human Element in Senior Housing

    38 min

  7. OCT 9

    #29 Bridging the Digital Divide: Tech Support for Seniors with David Kolesnikow from Boomernology

    Summary In this episode, Jerry Vinci interviews David Kolesnikow, the founder and CEO of Boomernology, a tech support service for baby boomers and seniors. They discuss the importance of digital literacy for older adults, strategies for protecting seniors from online scams and cybersecurity threats, and the role of technology in enhancing their quality of life. David shares his background and how he accidentally started Boomernology, and emphasizes the need for personalized tech support and building one-on-one relationships with clients. The top challenges facing older adults in technology are fear of being left behind, lack of digital literacy, and feeling overwhelmed. David also highlights the importance of password management, cybersecurity, and software updates as common tech issues faced by older adults. Boomernology aims to provide personalized tech support to seniors and empower them to navigate the digital world with confidence. They emphasize the importance of software updates and restarting devices to ensure optimal performance. Boomernology also collaborates with organizations to raise awareness about elder fraud and cybersecurity. They believe that AI can be beneficial in senior care facilities, helping to understand residents' preferences and improve services. Boomernology's future plans include building a solid foothold in New York City and expanding across the country. They emphasize the importance of one-on-one relationships and providing empathy in tech support. They also recommend that senior living providers have a dedicated tech support team and create leave-behind materials for residents. Takeaways Digital literacy is crucial for older adults to navigate the increasingly digital society. Personalized tech support and building one-on-one relationships with clients are essential for empowering older adults and making them feel cared for. The top challenges facing older adults in technology are fear of being left behind, lack of digital literacy, and feeling overwhelmed. Common tech issues faced by older adults include password management, cybersecurity threats like phishing and malware, and software updates. Software updates and restarting devices are crucial for optimal device performance. Collaboration with organizations is important to raise awareness about elder fraud and cybersecurity. AI can be beneficial in senior care facilities to understand residents' preferences and improve services. Building one-on-one relationships and providing empathy in tech support is essential. Senior living providers should have a dedicated tech support team and create leave-behind materials for residents. Chapters 00:00 Introduction and Background 02:13 Founding Boomeranology: Bridging the Digital Divide 06:09 The Role of Boomeranology: Personalized Tech Support 12:59 Challenges Facing Older Adults: Digital Literacy and Cybersecurity 15:22 The Impact of Technology on Quality of Life for Seniors 19:39 Bridging the Digital Divide 22:29 Personalized Support for Baby Boomers 24:38 Top Tech Issues for Older Adults: Password Management, Cybersecurity, and Software Updates 29:08 Boomernology's Client Profile & Educating the Public 38:55 Exploring the Potential of AI 43:55 Future Plans for Boomernology 45:36 Advice to Senior Living Providers Looking to Enhance Tech Infrastructure

    54 min

  8. OCT 2

    #28 Challenging Ageism in America: Redefining Aging and Its Impact on Senior Living

    Summary In this episode, Jerry Vinci discusses ageism in America and its impact on the senior living industry. He highlights the recent presidential debate as an example of ageism in politics and explores how modern medicine and lifestyle changes are allowing people to live longer, healthier lives. Vinci emphasizes the need to shift the narrative from focusing on age to focusing on the stage of life someone is in. He also suggests ways for senior living communities to cater to the needs of active older adults, such as promoting active lifestyles, offering professional development opportunities, and highlighting outside community engagement. Takeaways Ageism is a form of discrimination based on someone's age, and it is prevalent in various aspects of society, including politics and the senior living industry. Modern medicine and lifestyle changes have allowed people to live longer, healthier lives, challenging traditional views on aging and retirement. Senior living communities should shift their focus from age to the stage of life someone is in and cater to the needs of active older adults. Promoting active lifestyles, offering professional development opportunities, and highlighting community engagement are effective strategies for attracting and supporting active older adults. Senior living communities can combat ageism by celebrating the achievements and contributions of their residents and advocating for age-friendly policies. Chapters 00:00 Ageism in America and the Presidential Debate 07:11 Redefining Aging: Focusing on Stage of Life 13:06 Modern Medical Advancements and Life Expectancy 14:55 Catering to Active and Engaged Older Adults in Senior Living Communities 18:41 Challenging the Traditional View of Retirement 19:51 How Active Senior Living Residents Contribute to Your Community Culture 22:55 The Evolving Perspective of Retirement 23:48 Strategies for Senior Living Providers to Appeal to a Broader Audience 27:52 The Changing View of Aging in America

    32 min
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About

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

Information

  • Creator
    Jerry Vinci
  • Years Active
    2K
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Jerry Vinci
  • Show Website
    From Leads to Leases

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