From Likes to Leads: Mastering Your Business's Social Media Strategy

Mary Robb, CEO and Founder of Social Practice, joins Ben Hernandez on the Skytale Insights podcast to explore the latest trends shaping the social media landscape. From the impact of paid versus organic efforts to the rise of AI, they unpack the essentials that will help businesses tackle their social media with confidence. 

In this episode, you’ll learn:

• The "three C’s" of social media marketing—content, consistency, and community—and how they can transform your brand’s online presence
• The difference between paid and organic social media, and when to leverage each for maximum ROI
• How AI is changing the social media landscape and what business owners should know to stay competitive
• Tips on creating content that resonates with your target market and boosts engagement
• The future of social media marketing and how to stay ahead of emerging trends

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