From MTV to IAB to Media Advisory: Scott Schiller on Media Mastery and Career Growth

In this can't-miss episode of BOSS, we sit down with Scott Schiller, a media visionary and the original founder of the Interactive Advertising Bureau (IAB). With a career spanning MTV, NBCU, S350 Media Advisors, and beyond, Scott shares his unparalleled insights and experiences that have shaped the media and entertainment industry.

🚀 What You’ll Learn:

• Scott's Career Principles: Discover the guiding principles that have driven Scott's success: curiosity, fun, community, results, and self-improvement.
• Pivotal Career Moments: Hear the story behind the creation of the IAB and how it transformed digital advertising.
• Advice for Future Bosses: Get actionable advice on working hard, being known for something, continually reevaluating yourself, and embracing mistakes as learning opportunities.
• Daily Stoic Wisdom: Learn how Scott applies Stoic philosophy to navigate life's challenges and stay grounded.

Scott’s journey from MTV to founding the IAB is packed with lessons on building networks, embracing change, and thriving in the media and entertainment industry. His advice on taking risks and always aiming to be a giver is pure gold. ✨

Tune in for:

• Game-changing media strategies
• Heartfelt advice for aspiring leaders
• Engaging stories from Scott's illustrious career

👉 Don't miss this episode! Hit play now and transform your career with insights from one of the industry's top visionaries.

📣 Shoutout to Scott’s students at NYU Stern School of Business! Follow Ali Levitan and BOSS on LinkedIn for more career-shaping insights.

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