From Oscar de la Renta to Mi Golondrina: How Cristina Lynch Built a Mexican-Inspired Fashion Brand

In this episode, Bora chats with Cristina Lynch, who shares her remarkable journey of building Mi Golondrina, a luxury fashion brand that bridges Mexican artisanal craftsmanship with modern fashion. As a former Oscar de la Renta sales executive, Cristina reveals how she transformed her $20,000 investment into a thriving business working with over 850 artisans across Mexico.

For brand builders and entrepreneurs, this episode is packed with invaluable insights:

• Learn how to bootstrap a luxury brand from scratch and maintain 100% ownership while scaling

• Discover the power of authentic storytelling and community building in brand development

• Understand how to balance artisanal production with modern business demands

• Get practical insights on launching a brand with limited resources (including DIY marketing techniques)

• See how cultural heritage can become a unique selling proposition

• Master the art of combining social impact with profitable business

• Understand the evolving landscape of influencer marketing and authentic partnerships

Cristina shares candid details about her early days - from setting up DIY photoshoots with a tripod to hosting home pop-ups - and reveals how she built a loyal customer base through word-of-mouth marketing. She also discusses how she navigates the challenges of slow fashion in a fast-paced market and offers insights into maintaining product quality while scaling operations.

Whether you're an aspiring entrepreneur looking to connect your business with your cultural roots, or an established brand builder seeking to understand the power of authentic storytelling, this episode offers a masterclass in building a purpose-driven luxury brand.