From Passion Project to Design Build Firm | Janel Swanson with Wildwood Kitchen and Baths

Builder Stories

Meet Janel Swanson, owner of Wildwood Kitchen and Baths located in Lake Elmo, Minnesota. Janel shares her remarkable journey from a stay-at-home mom who transformed her century-old farmhouse kitchen into a passion project, to founding a thriving design-build firm serving the Twin Cities metro area. Janel shares how a hands-on renovation sparked her love for kitchen and bath design, leading her to become a certified designer and general contractor, all while learning the importance of delegation, networking, and streamlined project management. Her candid insights into overcoming early challenges, mastering marketing strategies, and building a talented, dedicated team offer invaluable lessons for anyone looking to carve out their own path in the construction industry.

Here are some of the key takeaways from our discussion with Janel:

  • Delegating tasks early on
  • Leveraging strong industry networks
  • Systemizing your processes

Learn more about Wildwood Kitchen and Baths here: https://wildwoodkitchensandbaths.com/

Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

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