From Powerless to Powerful: Navigating the Political Landscape of Branding with Julie Ross

In this episode of Loud and Clear, host Francisco Cardenas sits down with Julie Ross, Director of Cultural Fluency at LERMA/, to dive into her insightful white paper, "From Powerless to Powerful." Together, they explore the complex interplay between politics and branding, touching on how brands, not only react to, but also shape cultural and political narratives. Julie shares five key risks facing brands today—from the divisive effects of "red and blue branding" to the challenge of avoiding political entanglements—as well as strategies for brands to thrive amidst these pressures. The conversation includes practical advice on how brands can “check the political weather,” activate scenario planning, and find their unique stance without becoming political pawns. Tune in for a thought-provoking discussion on brand resilience and adaptation in today’s unpredictable sociopolitical climate.⁠

Whitepaper Link. ⁠

(designer: Gray Needham)

Guests: ⁠Julie Ross⁠, Director of Cultural Fluency at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (jross@lermaagency.com)

Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Music: ⁠⁠⁠⁠⁠⁠S.A. De C.V.⁠