From redundancy to eCommerce victory: The milestones of launching a niche shoe brand

Join us for our latest Hobnob with creator and founder of Calla Shoes, Jennifer Bailey. Calla is a leading retailer for stylish and comfortable shoes designed for women with bunions. Jenny launched the popular shoe brand off the back of the idea from her own personal pain points whilst heavily pregnant and recovering from a knock in confidence after being made redundant. After struggling to find a perfect pair of shoes for her wedding day, she had a lightbulb moment and decided she was going to set out on a mission to provide comfortable fitting shoes for women like her. Jennifer has become a trailblazer in her own right after juggling being a full-time mum, being an entrepreneur, and business owner she has become a fine role model for other entrepreneurs and startups! Listen to the full story now and how her long term partnership with fulfilmentcrowd has become one she would never look back on. For more information visit https://callashoes.co.uk/