Subscription League

Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
  • 5,0 (3)
  • MARKETING
  • TOUS LES MOIS
Subscription League

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

  1. App Store: The Good, the Bad, and the Glitches

    21 JANV.

    App Store: The Good, the Bad, and the Glitches

    Episode OverviewDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation.For n...

    51 min

  2. 17/12/2024

    Scaling Mojo: How to Build a Subscription App with 40M+ Downloads

    Episode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving ap...

    31 min
  3. Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

    21/10/2024

    Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

    Timestamps[00:00:20] - Introduction to Robyn Exton and HER[00:02:10] - Robyn's Early Days and Learning to Code[00:04:55] - Early User Acquisition Strategies[00:07:50] - Competitive Landscape and Differentiation[00:11:00] - User Behavior and Market Size[00:14:30] - Current User Acquisition Channels[00:17:00] - A/B Testing and Onboarding Insights[00:19:30] - Brand Partnerships and Authenticity[00:23:00] - Future of the LGBTQIA+ Dating Space[00:27:00] - Challenges in Different Markets and User S...

    31 min
  4. How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

    07/10/2024

    How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

    Episode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics is ...

    33 min
  5. From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

    23/09/2024

    From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

    In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and disc...

    16 min
  6. Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

    09/09/2024

    Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

    Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landsca...

    28 min
  7. Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska

    28/06/2023

    Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska

    All about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with th...

    27 min
  8. Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)

    21/06/2023

    Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)

    In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.Takea...

    26 min
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À propos

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

Informations

  • Création
    Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
  • Années d’activité
    2022 - 2025
  • Épisodes
    39
  • Classification
    Tous publics
  • Copyright
    © 2025 Purchasely
  • Site web de l’émission
    Subscription League

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