From Shark Tank Rejection to Success: Ryan Duey’s Building the Largest Cold Plunge Company

In this episode of Built in America, Sam sits down with Ryan Duey, co-founder of Plunge, the iconic cold plunge and health startup transforming the wellness industry. Since its inception, Plunge has become a transformative force in the wellness industry, offering accessible and innovative solutions for cold exposure therapy. With a background in health and wellness, Ryan had previously owned float tank centers, but it was during the pandemic that he and his co-founder, Mike Garrett, launched Plunge—a venture that quickly captured the attention of many, including a memorable appearance on Shark Tank.

Throughout the conversation, Ryan reflects on the early challenges of scaling Plunge, from navigating manufacturing hurdles to building a brand from the ground up. He shares insights on how influencer partnerships with the likes of Andrew Huberman and Aubrey Marcus helped catapult the brand, and how Plunge continues to innovate with upcoming products in heat therapy and preventative health. Ryan also emphasizes the importance of community-building through events and customer engagement, which have been pivotal in maintaining Plunge’s rapid growth.

Join us for an insightful discussion on entrepreneurship, the future of wellness technology, and how Plunge is shaping the landscape of cold therapy.

Let’s keep building… 

Follow Sam Mahmood: 

• Instagram: @TheSamMahmood
• Twitter: @TheSamMahmood
• LinkedIn: Sam Mahmood

Join the Built In America community of others who are buying great businesses and sign up for Sam’s weekly newsletter: www.builtinamerica.co

Follow our Producers: The Peers Project

Hosted on Acast. See acast.com/privacy for more information.