From Startup to Scale-Up: Strategic Roadmapping for Revenue Growth

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In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Jennifer Peters, Director of D2C, Martech, and Digital Compliance at OLLY. 

They discuss essential strategies for future-proofing startups, covering key topics from building effective roadmaps to managing customer subscriptions for long-term growth. 

Jennifer also shares her insights on scaling OLLY from a startup to a Unilever brand, emphasizing the crucial role of leadership, tech infrastructure, and customer-centric decision-making. 

This episode is filled with valuable takeaways for executives focused on driving revenue growth and sustainability.