From Startup to Wunderbrand with Nicholas Kuhne Nicholas Kuhne

In this episode of From Startup to Wunderland, Nicholas interviews Zhe Scott, CEO of the SEO Queen and MIT alum. Zhe shares her insights on the importance of understanding and leveraging algorithms for business growth and sustainability. They discuss her feature in Algorithm Magazine, the significance of strategic SEO, including novel methods like the Quantum SEO method, and the evolving landscape influenced by AI. Zhe emphasizes the importance of building a strong brand presence across various digital platforms, from Google to Pinterest, and the power of maintaining a consistent brand voice. Tune in for actionable strategies and tips to enhance your digital marketing and SEO efforts.

https://www.seoqueen.com/

https://www.seoqueen.com/shop-the-seo-queen/

https://thealgorithmmagazine.com/

00:00 Introduction and Guest Welcome

00:47 Zhe Scott's Feature in Algorithm Magazine

00:54 Understanding SEO and Google's Algorithm

03:06 Pinterest and Its SEO Potential

05:18 Emerging Platforms and AI in SEO

06:56 Building a Brand in the Age of AI

14:09 The Quantum SEO Method

17:54 Z Scott's Journey into SEO

20:05 Client Success Stories

21:32 SEO as a Strategic Tool

22:59 Conclusion and Offers


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In this episode, host Nick Kuhne welcomes Julie Moorhouse, founder and editor of Good Maker Tales, to discuss her journey from being a surveyor to creating a successful website dedicated to sustainable and ethical fashion. Julie shares her experiences with launching the website, the challenges she faced, and the strategies she used to grow traffic organically. She highlights the importance of SEO, particularly the Keyword Golden Ratio, and the necessity of creating strong, niche-focused content. Julie also touches on her new venture into sustainability consulting for startup brands, offering insights into her efforts to make an impact in the industry. Join us as we explore the ups and downs of building a brand that's both sustainable and influential!



https://goodmakertales.com/



00:00 Introduction and Guest Introduction

01:17 Julie's Background and Transition to Sustainable Fashion

03:39 Challenges and Learnings in Building a Website

07:13 SEO Strategies and Keyword Golden Ratio

11:22 Expanding the Brand and Future Plans

13:41 Personal Branding and Social Media Strategy

23:09 Sustainability Advocacy and Community Engagement

27:50 Conclusion and Contact Information

Sustainable Fashion, Digital Marketing, SEO, Keyword Golden Ratio, Sustainable Living, Sustainability Consulting, Ethical Fashion, Non-Toxic Fashion, Sustainable Branding, Brand Building, Niche Website, Fashion Marketing, Eco-Friendly Fashion, Online Brand Growth, Startup Journey, Sustainable Home, Green Building, Eco Lifestyle, Podcast Interview, Julie Moorhouse, Good Maker Tales, Nicholas Kuhne, Wunderbrand


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Nicholas Kuhne sits down with Kristen Kurth, co-author of 'Upstream Marketing' and co-founder of Equibrand Brand Consultants. The discussion covers the concept of upstream marketing, its differentiation from traditional marketing, and practical steps for both startups and established brands to apply strategic marketing principles. Key topics include customer insight, brand identity, innovation, and case studies of brands like Nike, Apple, and Starbucks. Kristen also shares her experiences teaching marketing strategies and the importance of understanding customer segments. Whether you're a startup or a Fortune 100 brand, this episode provides valuable insights into the creation, testing, and learning process in strategic marketing.


https://equibrandconsulting.com/book-upstream-marketing/

0:00 Kristin Kurth
00:21 Introduction and Guest Welcome
01:12 Kristen Kurth's Background and Book Introduction
01:55 Understanding Upstream Marketing
04:29 Strategic Marketing Principles
08:37 Brand Purpose and Founder's Insight
11:57 Customer Segmentation and Attitudes
14:16 Challenges and Innovations in Branding
23:16 Case Study: Casper Mattress
28:00 The Importance of Brand Relationships
35:06 Conclusion and Book Information


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Join us in a fascinating conversation with Carlos Alvarenga, an independent communications researcher, writer, coach, and PhD candidate. Carlos shares insights on the power and techniques of persuasion, storytelling, and their applications in business and personal narratives. He delves into his book 'The Rules of Persuasion' and discusses his upcoming works 'The Long Eclipse' and 'The Trauma Boundary'. Highlighting real-world examples from advertising to political campaigns, Carlos explains the periodic table of persuasion elements and the importance of character, argument, and emotion. Don't miss this episode filled with valuable knowledge and engaging stories.

https://carlosalvarenga.substack.com/p/ryuichi-sakamoto-music-minus-one

https://carlosalvarenga.com

https://youtu.be/j9MGStjpwk0


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Abb-D Taiyo, founder of Drift Time, a digital agency focused on sustainability, shares his journey and insights. He emphasizes the importance of purpose and intention in selecting clients and highlights the need for a clear focus in startup businesses. Adb-d discusses the concept of the sphere of action, which includes control, influence, and advocacy, as a framework for creating impact. He also discusses the value of becoming a B Corp and the process of obtaining certification. Drift Time is evolving to become a strategic house, helping businesses understand and achieve impact through design.



https://driftime.media/

We are the guide to your hero, empowering you to change standards at the intersection of purpose and intention.




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In this episode, we dive deep into the intersection of faith and digital marketing with Reverend Dr. David Chotka, founder and director of Spirit Equipped Ministries.
Dr. Chotka shares his journey of marketing his ministry and publishing books in a digital age. Learn about the challenges and strategies of marketing a ministry, the importance of social media, and the shift from traditional publishing to self-publishing. Discover how leveraging networks and influencer marketing can amplify your message.
Dr. Chotka also provides practical advice on repurposing content across multiple platforms and emphasizes the significance of building a consistent personal brand. Whether you're in the faith-based sector or any other industry, these insights are invaluable for navigating the complex world of digital marketing and publishing.
🔗 Resources Mentioned:
Dr. David Chotka's website: SpiritEquipped.com

#DigitalMarketing #Publishing #FaithBasedMarketing #SocialMedia #Branding #DavidChotka #NicholasKuhne #SpiritEquippedMinistries #FromStartuptoWunderbrand


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