From the Frontlines to the C-Suite: How Penny Pennington Discovered Her Purpose at Edward Jones

Deep Purpose

Few CEOs can claim that they started in entry-level positions at the

companies they now lead. Penny Pennington is one of those few, rising from

financial advisor to CEO and Managing Partner at Edward Jones. In this episode,

Pennington reflects on how Edward Jones’ purpose – “to partner for positive

impact” – motivated her personal and professional life and, nowadays, how she

has been working to realize that sense of purpose for Edward Jones’ employees,

clients, and the communities in which they live.

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