Mortgage Marketing Radio

Mortgage Marketing Radio
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The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

  1. قبل ٤ أيام

    Why Most Loan Officers Won’t Survive This Market

    Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads? Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads: Go to: https://www.go.myagentclasses.com Episode Summary: Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth: most loan officers and real estate agents won’t survive unless they adapt. Tom explains why this market requires four times the effort for a fraction of the income and why so many originators are struggling to generate leads, build referral partnerships, and close deals.  If you’re a mortgage professional who feels stuck, ignored by Realtors, or frustrated with the current market, this interview is packed with strategies to help you stay relevant and grow. You’ll learn: Why most loan officers fail in a shifting marketThe mindset shift from ego to economicsHow to create momentum when sales cycles get longerSimple ways to differentiate yourself from other LOsWhat top performers are doing to generate Realtor referrals and client trust If you want to survive and thrive as a loan officer in this tough housing market, don’t miss this powerful conversation with Tom Ferry. Follow Tom Ferry Instagram: @TomFerry - https://www.instagram.com/tomferry/ Facebook: @TomFerry - https://www.facebook.com/TomFerry LinkedIn: Tom Ferry - https://www.linkedin.com/in/tomferry1/ YouTube: Coach Tom Ferry – https://www.youtube.com/user/RealEstateTrainingTF Have a question you’d like Geoff to answer on the podcast?  Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode! Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Watch the Video Summary Here Connect With Geoff 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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  2. ٢٠ أغسطس

    From Likes to Loans: How to Convert Social Posts Into Clients

    In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans? You’ll learn how to: Choose the right social platform to prioritize for conversions.Move beyond posting for vanity metrics and start generating real conversations.Create a simple, repeatable follow-up flow once a lead reaches out.Turn casual engagement into booked calls and, ultimately, funded loans. Whether you’re just getting started with social or you’ve been posting for years without much traction, this episode will give you the clarity and confidence to start converting. Have a question you’d like Geoff to answer on the podcast?  Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode! Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Connect With Geoff 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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  3. ١٤ أغسطس

    Closing 20+ Loans a Month in This Market

    Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Episode Summary: In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the Home Loan Superhero, is consistently closing 20–30 loans every single month. Whether you’re a mortgage loan officer, branch manager, or sales leader, this conversation will give you a blueprint to grow your business in any market. Paul shares the systems, scripts, and strategies that are driving his success, and how you can implement them to win more deals without chasing every agent in town. Key Takeaways: How Paul’s “selective partnership” approach creates loyalty and repeat referrals.Why focusing on first-time buyers is a winning strategy in today’s market.How TikTok and virtual homebuyer seminars are turning browsers into buyers.The Realtor onboarding process that builds trust and differentiation.How to avoid the “transaction recession” mindset and grow regardless of market conditions. Connect With Paul: Instagram TikTok Connect With Geoff 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify ASK GEOFF A QUESTION ❓ Ask Your Question Here

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  4. ٢٩ يوليو

    From Vendor to VIP: Build a Brand Agents Chase (Not Ignore)

    Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Episode Summary: Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this episode, we’re joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents to you. You'll learn: Why “F coffee” is more than a catchphrase, it’s a strategic resetHow to identify your unique value and package it into a brand that agents rememberThe exact playbook Arjun used to create a referral-generating community of agentsHow to build exclusivity that makes agents ask you for a seat at the tableAnd More! If you're ready to go from overlooked to in demand, this episode shows you how. Connect With Arjun Here ------------------------------------ Connect With Geoff 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify ASK GEOFF A QUESTION ❓ Ask Your Question Here

    ٥٩ من الدقائق

  5. ١٦ يوليو

    The 1-Message-a-Day System That Fills Your Pipeline

    Here’s How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day.  What you’ll learn in this episode: Why “more followers” and “higher engagement” aren’t the right goals – and the single question you should be asking insteadHow to identify your personal “levers” so every message resonates with prospectsThe breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling)A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later 🔗 Resources & Links Connect with Michelle Berman Mikel ASK GEOFF A QUESTION ❓ Ask Your Question Here *** CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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  6. ٩ يوليو

    Stop Chasing Views: How to Build a Video System That Fills Your Pipeline

    Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework. Define target viewer personas (buyers, referral partners, niche professionals)Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlightsMultiply your content by combining each persona with each pillar for 25 micro-topicsRepurpose one core idea across reels, shorts, posts, emails, and moreCraft conversational CTAs that spark genuine lead conversations You’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads. Connect With Mike on LinkedIn Visit Mike's Website Get Mikes Book on Amazon ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅  Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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  7. ٢٧ يونيو

    From Zero to 4X Growth as a Loan Officer with Neel Dhingra

    Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Here's What You'll Learn: How to get in front of the right agents (and actually get a response) What to say to position yourself as a partner, not a vendor How to turn one agent class into a steady stream of referrals—without doing it all yourself Seats are limited. Register for the Training Here Episode Summary: In this exclusive interview, top mortgage influencer Neel Dhingra breaks down exactly how he went from zero social media presence to 4X business growth using content marketing for loan officers. No more cold calling. No more begging agents. Just modern, scalable loan officer marketing strategies that actually work in 2024. What you'll learn: How to get mortgage leads without paid adsThe "cringe before they binge" approach to contentHow to turn Instagram videos into closingsWhy most mortgage pros fail at content—and how to fix itLead gen systems that work while you sleep If you're ready to stop chasing and start attracting, this conversation is a masterclass in modern marketing for mortgage professionals. Connect With Neel on Instagram Follow Neel on YouTube

    ٥١ من الدقائق

  8. ١٣ يونيو

    From TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage Brand

    Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff   ASK GEOFF A QUESTION Ask Your Question Here  Episode Summary: Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok. In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates.  Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you. Key TakeawaysWhy Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder. Follow Theoni TikTok Instagram

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The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

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    Mortgage Marketing Radio
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    Mortgage Marketing Radio

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