Episode 13 - Store Visits that Catapult Retail Careers (Yolanda Vega)

Frontline Fridays with Ron Thurston

What if a single store visit could be your stepping stone to a big promotion? This isn't a hypothetical for some retail leaders, it's their resume. 🚀 Yolanda Vega, Director of Stores (Southeast & Central US) at Zadig&Voltaire, was once promoted after a remarkable store visit. Fun fact: So was Ron Thurston. With over two decades of retail leadership at brands like Gap, J.Crew, and Ralph Lauren, Yolanda's carved out a reputation for transforming store environments into stories of strategic vision and success. 🛍️ 🎯 Now, she's teaching her store leaders at Zadig&Voltaire to do the same. 🍎 In this episode of FRONTLINE FRIDAYS, Yolanda and Ron dissect strategies and preparation techniques that ensure store leaders not only perform exceptionally during these visits — but also how directors can coach their teams to take ownership of their roles and become champions of their own stories. They'll dig into: ▪️Common mistakes store managers make during store visits ▪️Key elements to captivate the attention of visiting executives ▪️Balancing the showcase of real challenges with maintaining a positive store image ▪️Insights into fostering a culture of success and leadership among store managers

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