Episode 17 - Balancing Creativity & Operations in Retail Design (Brandon Lee)

Visual merchandisers know every visual element in stores must not only captivate customers but also drive sales. ⚖
Brandon Lee, a 20-year VM leader and the visionary Creative Director & Owner of Brandon Lee Designs, knows one thing: "In retail, there’s no creativity without the ops behind it." 💯
So how do you effectively merge creativity with operational excellence in retail design? ☯️
From guiding the visual identities of iconic brands like Ralph Lauren, Bonobos, and Gap, to pioneering visual merchandising solutions in the cannabis and furniture industries, Brandon has done it all.
In this episode of FRONTLINE FRIDAYS, Brandon will share his guiding principles for creating immersive retail environments that aren't only visually stunning but also commercially successful. 🎨💰
Tune in as host Ron Thurston and Brandon explore:
▪️ Why being business-savvy is as important as creativity
▪️ Strategies for integrating creative vision with operational efficiency
▪️ How the role of visual merchandising is evolving and staying ahead of the curve
Don’t miss this opportunity to gain practical, actionable advice from one of visual merchandising's most innovative minds.