FTC Explores New Rule to Combat Fake Reviews

The FTC has made it a priority to combat fake and misleading reviews. For example, just this year alone, the FTC announced a settlement with a retailer over its failure to post negative reviews, announced a settlement with another retailer over its failure to disclose that reviews were incentivized, partnered with six states to file a lawsuit against a company that allegedly purchased fake reviews, and proposed changes to the Endorsement Guides that would provide more detailed guidance on these practices. https://www.adlawaccess.com/2022/10/articles/ftc-explores-new-rule-to-combat-fake-reviews/ www.adlawaccess.com/2022/10/article…-of-the-clause/ Gonzalo E. Mon Phone: (202) 342-8576 Email: gmon@kelleydrye.com Bio: www.kelleydrye.com/Our-People/Gonzalo-E-Mon Download the Ad Law Access App www.kelleydrye.com/News-Events/New…ind-Advertising See our LinkeTree for more information linktr.ee/KelleyDryeAdLaw Hosted by Simone Roach Produced by Jeff Scurry