FTC Staff Doubles Down on Rejected Koscot Standard for Pyramiding Claims Kelley Drye Ad Law Access Podcast

Over the past two years, we have seen FTC staff express its opinions on the state of the law in multiple ways. In December 2022, for example, staff issued its Health Products Compliance Guidance, intended to supersede the FTC’s 1998 guidance, ​“Dietary Supplements: An Advertising Guide for Industry,” as we covered here. We also have seen a slew of proposed guides and rules on endorsements and testimonials, junk fees, earnings claims, negative option and automatic renewal plans, and environmental marketing, among many others – all intended to explain FTC staff’s view of the law as it currently sees it.

https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staff-doubles-down-on-rejected-koscot-standard-for-pyramiding-claims-challenges-dssrc-ids-guidance

John Villafranco
jvillafranco@kelleydrye.com
(202) 342-8423
https://www.kelleydrye.com/people/john-e-villafranco

Donnelly McDowell
dmcdowell@kelleydrye.com
(202) 342-8645
https://www.kelleydrye.com/people/donnelly-l-mcdowell

Ioana Gorecki
igorecki@kelleydrye.com
(202) 342-8417
https://www.kelleydrye.com/people/ioana-gorecki

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