Future Fuzz - The Digital Marketing Podcast

Justin Campbell
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

  1. 13H AGO

    Ep. 158 - The Psychology of Office Vibes - Santiago Martinez

    In this episode of Future Fuzz, Vince Quinn sits down with Santiago Martinez, Partner and CMO at Nikos Media, to explore how physical environments influence creativity, productivity, and brand storytelling. They discuss why office design is a key element in reinforcing company culture, how subtle design cues affect human psychology, and the ROI of investing in spaces that align with your brand values. Santiago also shares firsthand insights from working with brands like Google and explains how intentional design choices can help businesses foster innovation, boost morale, and increase performance. Guest Bio Santiago Martinez is Partner and Chief Marketing Officer at Nikos Media, a creative agency with over 20 years of experience in design and brand storytelling. At Nikos, Santiago specializes in crafting immersive brand experiences—ranging from brand identity systems to physical environments—that captivate audiences and drive results. A proponent of human-centered design, Santiago brings strategic insight and creativity to every project, helping brands communicate visually and emotionally through their physical spaces. His work spans industries and has included collaborations with companies like Google. Takeaways Office design is a physical expression of your brand identity.Intentional environments can boost employee morale and creativity.Subtle design elements (like lighting, materials, and layout) influence subconscious perceptions.Creative spaces can revitalize a team’s energy and performance.Human-centered design prioritizes the experience of every person interacting with a space.Even small, low-budget changes can have a big impact (like adding a mirror by an elevator).Routine creative activities help maintain passion and prevent burnout.Chapters 00:00 Welcome and Introduction to Santiago Martinez 01:15 What Nikos Media Does and Its Creative Focus 02:30 From Brand Identity to Immersive Spaces 04:03 Why Office Design Matters for Creativity 05:33 Seeing Through the Visitor's Perspective 06:36 Bar Rescue and Designing Human Interaction 07:18 Storytelling, Strategy, and Psychology in Space Design 08:30 Mirrors and Elevators: Small Fixes with Big Impact 09:47 How Environments Reflect Company Values 11:10 Pixar, Google, and Cultivating Creativity Through Design 14:35 Transforming Their Own Office Sparked a Creative Revival 15:58 Staying Creative: Routines, Breaks, and Resetting the Mind 17:50 Writing, Gaming, and Finding Personal Creative Outlets 18:44 How to Connect with Santiago and Nikos Media LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Santiago Martinez on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Vince Quinn on LinkedIn

    19 min

  2. 2D AGO

    Ep. 157 - Reshaping Redemption Through Revenue - Kellie Walenciak

    In this episode of Future Fuzz, host Vince Quinn speaks with Kellie Walenciak, Head of Corporate Communications at Televerde — a global revenue creation partner with a bold mission: to deliver world-class marketing and sales results and transform lives. Kellie shares how Televerde’s unique workforce — made up of both incarcerated and non‑incarcerated professionals — builds revenue for leading B2B companies while providing women in prison with critical training, experience, and second‑chance opportunities. They explore the business impact, social mission, storytelling strategy, and the Televerde Foundation’s role in supporting women through reentry and lifelong career success. Guest Bio Kellie Walenciak is the Head of Corporate Communications at Televerde, a global revenue solutions partner specializing in demand generation, lead qualification, and customer success for B2B clients. With over 30 years of experience in corporate marketing and communications, Kellie leads the storytelling and brand mission for a company that uniquely blends purpose with performance. She advocates for redefining narratives around incarceration, reshaping perceptions, and unlocking overlooked talent through second‑chance opportunities. Takeaways Purpose + Performance Can CoexistTeleverde proves that mission‑driven companies can deliver measurable business results — high engagement, low turnover, and strong client ROI — while changing lives. Second Chances Change TrajectoriesOver 4,700 women have passed through Televerde’s Prison to Workforce program, with a recidivism rate of ~5% — dramatically below national averages. Real Skills = Real OpportunitiesWomen in the program gain marketable sales and marketing skills, build professional networks, and often transition into roles at major companies like SAP and Salesforce after release. Storytelling Builds UnderstandingPublic storytelling — including TEDx events, virtual roundtables, and personal narratives — helps Televerde break down stigma and build empathy and support for its mission. Holistic Support MattersTeleverde’s Foundation expands impact by offering life skills training, transitional mentoring, and job placement services to women reentering society. Chapters 00:48 – Introduction to Future Fuzz & Kellie Walenciak 01:22 – What is Televerde? Company overview and mission 03:12 – Inside Televerde’s workforce & prison office model 05:18 – The drive and resilience of the learning workforce 05:59 – Recidivism impact & outcomes 06:21 – Career pathways and success stories 09:39 – Communicating Televerde’s mission externally 12:06 – Public perception and stigma around prison labor 14:09 – How Televerde tells the women’s stories 16:04 – Virtual roundtable storytelling initiative 17:33 – Mission meeting business: Televerde Foundation 19:52 – Holistic reentry support and impact 20:21 – Final thoughts & how to connect with Kellie 20:50 – Contact info and LinkedIn reminders 21:09 – Closing Connect & Follow Kellie Walenciak LinkedIn: Email: Kellie.Walenciak@televerde.com Vince Quinn

    21 min

  3. 5D AGO

    Ep. 156 - AI Personas Are Your New Mirror - Zac Engler

    In this episode of Future Fuzz, host Vince Quinn dives deep with Zac Engler, author of Turning on Machines and Chief AI Officer at C4 Tech Services. Zac reveals how building virtual personas with AI can transform everything from sales calls to board presentations. Drawing on years of experience in AI implementation, Zac shares practical strategies for simulating target audiences, decision-makers, or even difficult colleagues—before stepping into high-stakes conversations. They explore how executives and marketers alike can use AI personas to gain sharper insights, practice critical meetings, accelerate market testing, and avoid common pitfalls. With his trademark energy and clarity, Zac walks through frameworks, ethical safeguards, and the shift from AI replacing humans to AI enhancing human capability. Guest Bio Zac Engler is the author of Turning on Machines and the Chief AI Officer at C4 Tech Services, where he advises executives on practical AI implementation across industries. He’s been writing about the future of AI since 2016, and now helps companies build custom AI agents, simulate internal and external stakeholders, and unlock the next level of strategic decision-making through applied AI. Known for his pragmatic mindset and clear frameworks, Zac is on a mission to help businesses understand, trust, and responsibly scale AI. Takeaways Virtual personas simulate your customers, board members, or tough conversations to help you prepare smarter.AI can be used to build synthetic focus groups or recreate target markets—fast and cheaply.Don’t chase tools—master one platform (Claude, GPT, Copilot, or Gemini) based on your needs.The future of work is trified: AI-only, AI+Human, and Human-only.AI is best at removing friction, not replacing the human connection.Using tools like Claude and NotebookLM, you can generate podcast-style recaps to absorb info fast.Be cautious with sensitive data: avoid uploading personal or proprietary information into public LLMs.Chapters 00:00 Welcome & Zac’s Wild Preparation with Claude 02:47 What Are Virtual Personas? 04:55 Simulating Conversations Before They Happen 06:19 Using NotebookLM for Executive Briefings 07:55 Tool Fatigue? How to Pick the Right AI 10:15 How Companies Are Reshaping Work with AI 12:41 Cutting Too Deep: The Risks of Over-Automation 14:16 Personas as Virtual Focus Groups 15:27 Staying Safe: Data, Privacy, and Boundaries 17:23 When NOT to Use AI (Real Story) 19:39 Book Plug: Turning on Machines 21:03 Final Thoughts & Where to Find Zac LinkedIn Connect with Zac Engler on Connect with Vince Quinn on

    22 min

  4. FEB 4

    Ep. 155 - Building Marketing Departments from Zero in Staffing - Heidi Howell

    In this episode of Future Fuzz, host Vince Quinn talks with Heidi Howell, Director of Marketing at Core Medical Group, about building marketing departments from the ground up — especially in an industry like staffing, where marketing has historically been under‑developed. Heidi shares her unique journey from early beginnings in recruitment and staffing marketing to leading teams, her philosophy on personal grounding and growth, and how she structures training and skill‑building to create high‑performing teams. This conversation explores balancing B2B and B2C marketing needs, prioritizing hires, and cultivating an adaptive, learning‑first culture. Guest Bio Heidi Howell is the Director of Marketing at Core Medical Group, bringing over a decade of experience in staffing marketing. She has built marketing functions from scratch across multiple organizations and holds deep expertise in both client acquisition and recruitment (B2B and B2C) strategies. Heidi’s passion lies in continuous learning, team development, and building marketing operations that generate revenue and empower people to grow professionally. Key Takeaways Marketing in staffing — especially recruitment marketing — is a relatively new discipline that’s rapidly growing.Balancing B2B (clients) and B2C (candidates) requires clear prioritization and flexibility.Knowing who you are — both as a person and as a marketer — helps ground you amid fast‑changing demands.Training isn’t optional — Heidi embeds ongoing learning into weekly routines to upskill her team.Strong collaborative team structures — where the leader works with the team — unlock sustained performance and growth.Empowering team members to learn, present, and implement new skills drives both individual careers and organizational success.Chapters 00:00 — Intro + Welcome to Heidi 00:27 — What is Core Medical Group & Heidi’s Role 01:02 — Evolution of Marketing in Staffing 02:28 — B2B vs. B2C Marketing Challenges 02:53 — Starting a Marketing Department from Scratch 04:11 — Chaos + Adaptability in Marketing 04:48 — Grounding Strategies for Marketers 07:09 — Knowing Yourself + Personal Development 08:50 — Hiring First Roles in a New Team 10:05 — Training & Upskilling Culture 12:32 — Friday Learning + Tuesday Sharing Routine 14:44 — Why Structured Training Matters 16:56 — Recruitment Marketing Origins 18:24 — Early Work in Recruitment Marketing 19:20 — Team Success Outcomes 21:36 — How to Connect with Heidi LinkedIn Follow Heidi Howell Follow Vince Quinn 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 KEYWORDS: #MarketingLeadership #MarketingStrategy #StaffingMarketing #RecruitmentMarketing #TeamDevelopment #ProfessionalGrowth #ContinuousLearning #B2B #B2C #MarketingDepartment #CareerGrowth #LeadershipDevelopment

    23 min

  5. JAN 30

    Ep. 154 - How Broken Yolk Became a Brand - Conner Gossel

    In this episode of Future Fuzz, Vince Quinn chats with Conner Gossel, Director of Marketing for Broken Yolk Cafe, about bridging the gap between grassroots local engagement and national brand recognition. Conner shares how the breakfast chain grew from a single San Diego location into a 41-store regional powerhouse—all while preserving its community-first roots. From egg shortages to earned media strategies, this is a masterclass in modern marketing with personality and heart. Guest Bio Conner Gossel is the Director of Marketing for Broken Yolk Cafe, a 46-year-old breakfast institution with over 40 locations across five states. With a background in franchise marketing and PR, Conner has led successful earned media campaigns for brands across multiple sectors. At Broken Yolk, he combines hyperlocal grassroots marketing with national media strategy, helping the brand tell authentic stories, deepen community roots, and grow its reputation as a legacy breakfast chain. Takeaways Grassroots marketing is still powerful—consistency and community involvement matter.“People attract people”—Conner explains how Broken Yolk’s founder built early buzz by comping meals.Small local acts (like dropping off food at schools or parades) build long-term loyalty.National PR works when it's honest, timely, and relevant—like during the egg shortage.Tone matters—successful media relations come from genuine value, not opportunism.Telling your brand’s story builds identity, even 40+ years into the business. Chapters 00:00 – Welcome & Broken Yolk Intro 00:54 – From One Cafe to 41 Locations 02:01 – Grassroots Marketing Across States 03:23 – The “People Attract People” Story 04:48 – How to Be the Mayor of Your Town 07:07 – Why Consistency Wins in Local Markets 08:24 – Conner’s Background in Brand PR 09:58 – Merging Local Stories with National Reach 10:25 – Building Brand Legacy Through Earned Media 12:14 – Founder Story: From Greece to $110M Brand 14:08 – National Hooks That Work: Egg Crisis Example 16:05 – Broken Yolk Featured in NYT & Business Insider 17:24 – Do Turkeys Lay Eggs? (Yes.) 18:17 – Content Hooks & Thought Leadership 19:23 – Avoiding Tone-Deaf PR Pitches 20:12 – Where to Find Conner and Broken Yolk LinkedIn Follow Conner Gossel on LinkedIn Follow Vince Quinn on LinkedIn KeyWords: #BreakfastBrand #GrassrootsMarketing #CommunityEngagement #PRStrategy #FranchiseMarketing #BrandStorytelling #RestaurantMarketing #LocalMarketing #HospitalityMarketing #EarnedMedia #Marketing #Branding #Franchise #Restaurant #Media #Strategy #Growth #Community #Breakfast #PR

    22 min

  6. JAN 28

    Ep. 153 - Autism, Agency Life, and Leadership - Craig Murphy

    In this episode of FutureFuzz, Vince Quinn speaks with Craig Murphy, Managing Director of ALT Agency, about his journey from hands-on web developer to strategic leader and thought influencer. Craig shares how stepping back from daily operations allowed him to scale his agency, reflect on his leadership style, and open up about his experience with autism—becoming a relatable voice for neurodivergent professionals. The conversation explores agency growth, personal evolution, content creation, and the surprising power of authenticity in business. Guest Bio Craig Murphy is the Managing Director of ALT Agency, a Birmingham-based digital agency founded in 2005. Starting as a self-taught web developer at age 13, Craig built ALT into a full-service agency that now includes departments for design, development, SEO, paid media, and project management. With a passion for continuous improvement and systems thinking, Craig has recently embraced a more public-facing role, using his platform to share insights on neurodiversity in entrepreneurship and the challenges of leading as an autistic founder. Takeaways Founders must eventually “get out of their own way” to scale effectively.Shifting from doing to leading requires trust in your team and letting go.Sharing personal experiences, like neurodiversity, builds stronger connections and authentic brand presence.Planning in 12-week increments drives better strategic focus than annual plans.Perfection is the enemy of progress—launch first, optimize later using real data.Great websites evolve—"Ready, Fire, Aim" is better than perfection paralysis. Chapters 00:00 – Intro to FutureFuzz & Craig Murphy 00:31 – Starting ALT Agency and Early Hustle 01:30 – Growing from Freelancer to Full Agency 02:04 – The Evolution of Craig’s Role 03:27 – Letting Go: The Founder Mindset Shift 05:31 – What Happens When You Step Back 06:56 – 12-Week Year: Strategic Planning 07:36 – Becoming a Public Voice for ALT 08:42 – Autism, Neurodiversity & Personal Branding 09:59 – Building Community Through Honest Content 11:27 – Why Craig Began Posting on Autism 12:28 – Professional Outcomes from Personal Stories 13:38 – Trust, Connection, and the Business Ripple 14:45 – Web Design Advice: Progress Over Perfection 16:27 – Data-Led Optimizations vs. Perfectionism 17:17 – Where to Find Craig Online LinkedIn Follow Craig Murphy on LinkedIn Follow Vince Quinn on LinkedIn KeyWords: #DigitalMarketing #WebDevelopment #Leadership #AgencyGrowth #Neurodiversity #AutismInBusiness #Entrepreneurship #MarketingStrategy #WebsiteDesign #ContentMarketing #Marketing #Leadership #Autism #Entrepreneurship #Design #Strategy #Growth #Content #Agency #Digital

    19 min

  7. JAN 23

    EP. 152 - Match your Message to the Medium - Jocelyn Sexton

    In this episode of Future Fuzz, Vince Quinn chats with Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners (GAP), about the importance of aligning message and medium in B2B marketing. Jocelyn shares how to craft purposeful, authentic content that resonates with the right audience at the right time. From establishing a consistent brand voice to selecting the best channels for distribution, Jocelyn breaks down the nuances of content strategy in the age of AI-generated noise. Guest Bio Jocelyn Sexton is the Vice President of Marketing at Growth Acceleration Partners (GAP), a consulting and technology services firm specializing in software engineering, data science, AI, and nearshore outsourcing. With a journalism background and a lifelong passion for storytelling, Jocelyn brings a human-centric approach to B2B content marketing. At GAP, she leads content and communication strategies that connect deeply with technical audiences, ensuring clarity, authenticity, and consistency across platforms. She’s an advocate for form-fitting function in marketing and believes great content must be intentional, engaging, and aligned with business goals. Takeaways A strong brand voice should be consistent but adaptable across platforms.Content must be purpose-driven: educational, inspirational, or actionable.Messaging should align with audience needs and where they are in the buying journey.AI content can’t replace thoughtfulness—authenticity and point of view matter more than ever.Test new ideas quietly with pilots before scaling (bullets before cannonballs).Your website should be SEO-optimized and not gimmicky—it's your digital storefront.Each platform (LinkedIn, email, video, podcast, etc.) requires different messaging strategies. Chapters 00:00 Welcome & Introduction to Jocelyn Sexton 01:00 Jocelyn’s Role at Growth Acceleration Partners 02:30 Early Challenges with GAP’s Messaging 04:00 Jocelyn’s Content Philosophy & Strategy 05:15 Why Targeting is Crucial in B2B Content 07:00 The Power of Brand Voice and Storytelling 09:15 Matching the Message to the Medium 12:00 LinkedIn vs. Website vs. Email vs. Video 15:00 Why Video Must Be Visual—And Inclusive 17:30 Podcasting Mistakes: Overlooking Audio-Only Audiences 18:45 Creating Inclusive, Intentional Content 19:50 How to Connect with Jocelyn and GAP LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Jocelyn Sexton on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Vince Quinn on LinkedIn Hashtags #ContentMarketing #B2BMarketing #BrandVoice #DigitalMarketing #Storytelling #MarketingStrategy #GrowthMarketing #MarketingLeadership #FutureFuzz #AuthenticMarketing #AIContent #MarketingTips #MarketingPodcasts #JocelynSexton #GrowthAccelerationPartners

    22 min

  8. JAN 21

    Ep. 151 - Think you Know Your Customer? - Hector Barresi

    Guest Bio Hector Barresi is a fractional Chief Product Officer at CXO Partners, with a deep background in launching innovative B2B technologies across global industrial giants including Honeywell, GE, and Danaher. With a focus on automation, AI, IoT, and wireless technologies, Hector has led the development of multiple products that went on to become billion-dollar businesses. Known for creating new categories from scratch, Hector now works with mid-market companies to drive innovation and go-to-market strategy, leveraging cutting-edge tools like AI to fine-tune product messaging, identify market opportunities, and scale efficiently. Takeaways Breakthrough products must solve real, validated customer problems.Success begins at product inception—with deep customer conversations.New tech markets require education, storytelling, and demonstration.A superior product still needs the right audience and message fit.AI accelerates customer research and message personalization.Trust is essential: avoid over-automated, generic AI outreach.Tailoring your message to each persona and market is critical.Avoid common launch failures by aligning product, message, and target.Chapters 00:00 Welcome to FutureFuzz and Intro to Hector 00:40 Hector’s Background at Honeywell, GE, and CXO Partners 01:40 The Challenge of Launching New Tech Products 02:16 The Right Way to Launch Breakthrough Innovation 04:45 Creating Demand When Customers Don’t Know They Need It 06:04 Case Study: Wireless Sensors at Honeywell 07:26 Common Mistakes When Launching Tech Products 08:00 Importance of Targeting the Right Persona with the Right Message 10:55 How AI is Reshaping Product Marketing 13:20 Humanizing AI Use in B2B Storytelling 16:30 Why AI-Generated Messaging Can Backfire 17:40 When AI Helps vs. When It Hurts 20:13 How to Connect with Hector LinkedIn Follow Hector Barresi on LinkedIn Follow Vince Quinn on LinkedIn Hashtags #CreatingMarkets #EmergingTech #ProductInnovation #FractionalCPO #AIInMarketing #WirelessSensors #HoneywellSuccess #B2BStrategy #GoToMarket #CustomerCentricDesign #FutureFuzz #TechLeadership #CXOPartners #TrustInTech #IndustrialInnovation #AIandProductMarketing #Innovation #Marketing #Technology #AI #Product #Leadership

    21 min
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Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

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