Future of Luxury with Dr. Daniel Langer

Dr. Daniel Langer

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Équité founder and CEO Professor Dr. Daniel Langer is one of the world’s most renowned experts on luxury brand strategy and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, named one of global ”Top Five Luxury Key Opinion Leaders” by Netbase Quid. The Economist calls him the “authority in luxury.” He is a bestselling author of several luxury management books on English and Chinese, and he is frequently featured in Wall Street Journal, Financial Times, New York Times, Robb Report, Bloomberg, South China Morning Post, among many other top publications. He is the Executive Professor of Luxury Strategy and Disruption at Pepperdine University in Malibu, California and he also teaches luxury at NYU in New York. He consults some of the world’s most admired and iconic luxury and lifestyle brands and is a trusted advisor to top-managers in the luxury industry. Équité evolved to one of the leading luxury strategy and brand activation firms worldwide combining brand positioning with creative implementation. Daniel also leads highly sought-after luxury master classes and trainings around the world and is a frequent global keynote speaker on the future of luxury. His education includes Harvard Business School and he holds a MBA and a Ph.D. in Luxury Management. Connect with him on daniellanger.digital and instagram @drdaniellanger

NOV 12

#1 - Luc Rochereau, General Director of Marco Valente, explores how emotional connections define the essence of luxury.

In a captivating podcast episode, Luc Rochereau shares his extensive experience in the luxury industry, emphasizing the importance of emotional connections in luxury sales. He discusses how effective salespeople unlock emotional keys to understand their clients’ needs, leading to significant sales results. Luc highlights the role of exceptional service and personalized experiences in fostering client loyalty, while also addressing the challenges brands face in conveying their authentic stories. He believes that luxury should be defined by extreme value creation and that every client deserves exceptional service, regardless of their purchasing history. The conversation underscores the necessity of empathy, creativity, and continuous training in the luxury sector.

1h 36m

1 Episode

Équité founder and CEO Professor Dr. Daniel Langer is one of the world’s most renowned experts on luxury brand strategy and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, named one of global ”Top Five Luxury Key Opinion Leaders” by Netbase Quid. The Economist calls him the “authority in luxury.” He is a bestselling author of several luxury management books on English and Chinese, and he is frequently featured in Wall Street Journal, Financial Times, New York Times, Robb Report, Bloomberg, South China Morning Post, among many other top publications. He is the Executive Professor of Luxury Strategy and Disruption at Pepperdine University in Malibu, California and he also teaches luxury at NYU in New York. He consults some of the world’s most admired and iconic luxury and lifestyle brands and is a trusted advisor to top-managers in the luxury industry. Équité evolved to one of the leading luxury strategy and brand activation firms worldwide combining brand positioning with creative implementation. Daniel also leads highly sought-after luxury master classes and trainings around the world and is a frequent global keynote speaker on the future of luxury. His education includes Harvard Business School and he holds a MBA and a Ph.D. in Luxury Management. Connect with him on daniellanger.digital and instagram @drdaniellanger

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Dr. Daniel Langer
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Future of Luxury with Dr. Daniel Langer

Future of Luxury with Dr. Daniel Langer

Episodes

#1 - Luc Rochereau, General Director of Marco Valente, explores how emotional connections define the essence of luxury.

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