Future-Proofing Sales and Marketing: Revenue-Centric Strategies and Product-Led Growth Insights with Alex Poulos & Sahil Mansuri

Is your sales, marketing, and product alignment strategy ready for the future? 

Discover how adopting a revenue-centric approach can transform your sales and marketing strategies in this insightful podcast episode featuring Alex Poulos (Cross Beam) and Sahil Mansuri (Bravado). As product-led growth continues to influence sales tactics, learn how companies can adapt to new customer expectations and provide a positive buying experience. Explore the importance of pricing transparency, the future of cold calls and emails, and the value of partnerships and ecosystems in driving business growth.

As product-led growth (PLG) continues to impact sales strategies, we examine the future of cold calls and emails, and discuss alternative methods for reaching new customers. Learn the significance of partnerships and ecosystems for growth, as well as tips for maximizing marketing impact and pricing optimization. Don't miss this opportunity to hear expert advice for go-to-market teams in 2023 and beyond!

Highlights

3:30 - Sales, Marketing, and Product Alignment

8:18 - Product-Led Growth and Customer Expectations

15:26 - Enterprise Software Pricing Transparency

27:19 - Cold Calls and Emails' Demise

32:14 - Maximizing Marketing Impact and Pricing Optimization

39:25 - Sales and Partnerships: What's Coming Up in the Tech Community

To Connect & Learn More:

Alex Poulos: https://www.linkedin.com/in/poulos/

Crossbeam: https://www.crossbeam.com

Bravado: https://bravado.co/

Sahil: https://www.linkedin.com/in/sahilmansuri/

This episode was presented by TextBox. To learn more about how TextBox can help your business, visit their website at www.testbox.com.