44 episodes

Welcome to the FutureLink podcast!

Çiğdem Öztabak is here, and I'm here to take you on an exciting journey into emerging technologies in marketing. We are exploring how they can shape the future. Join me as I engage in thought-provoking discussions with entrepreneurs, marketers, and builders.

FutureLink Future of Internet

    • Technology

Welcome to the FutureLink podcast!

Çiğdem Öztabak is here, and I'm here to take you on an exciting journey into emerging technologies in marketing. We are exploring how they can shape the future. Join me as I engage in thought-provoking discussions with entrepreneurs, marketers, and builders.

    Marketing Insights with Roger Dooley: AI, Sustainability, and the Future of Customer Experience

    Marketing Insights with Roger Dooley: AI, Sustainability, and the Future of Customer Experience

    Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and contributing writer on Harvard Business Review, CNNTurk, and a Fellow member of the ⁠⁠⁠Chartered Institute of Marketing⁠⁠

    Roger Dooley, a Forbes writer, keynote speaker, author, and marketing expert, shared insights on AI's impact on marketing, empathy in customer communications, and the evolving digital landscape.

    For podcast guest requests: cigdem@pirix.co


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    • 21 min
    AI in Performance Marketing with Irina Kallaur PerformWell CEO

    AI in Performance Marketing with Irina Kallaur PerformWell CEO

    Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and contributing writer on Harvard Business Review, CNNTurk, and a Fellow member of the ⁠⁠Chartered Institute of Marketing⁠

    Today, recorded in the inspirational chat with immigrant and female founder Irina Kallaur !⁠ We're talking about her experience as a founder in Miami and her venture Perform Well. Join us as we explore Irina's entrepreneurial journey, her insights about EB1 visa process, and the exciting trajectory of Perform Well.

    For podcast guest requests: cigdem@pirix.co


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    • 19 min
    Marketing to Humans in an AI World at The Lively & Grit Daily House, Cigdem Oztabak, Anne Ward, Justin Day

    Marketing to Humans in an AI World at The Lively & Grit Daily House, Cigdem Oztabak, Anne Ward, Justin Day

    During SXSW 2024, The Lively & Grit Daily House hosted a panel that discussed the core of marketing to humans in an AI world. Industry leaders Justin Day, Founder of Swarm System, and Anne Ahola Ward, CEO of CircleClick Media, sat down with Cigdem Oztabak, Founder of Pirix and writer at CNNTurk, where they highlighted the importance of the balance between using AI and remaining human.

    "Empathy and a shared connection are powerful forces. Just by surrounding yourself with other people, you are more likely to find joy at a comedy show or feel emotional during a sad movie. When someone smiles at you, there is an instinctual reaction that tells you to smile back. When someone else yawns, you can find yourself yawning as well, even if you don’t feel tired. These are parts of the human experience and psychology that are also present in marketing.

    However, there is a new challenge on the horizon, one that sees marketers looking for a balance between leveraging cutting-edge technology like AI and preserving the human connection that is so important. As businesses navigate this terrain, the fundamental goal remains: to resonate on a personal level with each consumer. " Spencer Hulse- Grit Daily SXSW24


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    • 4 min
    The Web3 Moonshot Lab- Josh Lee Product Lead at ShardLab 🟡

    The Web3 Moonshot Lab- Josh Lee Product Lead at ShardLab 🟡

    Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and technology reporter at CNNTurk, a contributing writer for Harvard Business Review, and a Fellow member of the ⁠⁠Chartered Institute of Marketing

    Today, we're joined by our special guest, Josh Lee, the Project Lead at ShardLab, the innovation arm of Hashed, a top global Web3 venture capital firm. Josh has an illustrious career that spans Asia and the United States, focusing on pioneering projects in the blockchain and Web3 spaces. 

    For podcast guest requests: cigdem@pirix.co


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    • 18 min
    Umut Özertem- Trust and Safety on Internet *2*

    Umut Özertem- Trust and Safety on Internet *2*

    Çiğdem Öztabak'in sunumuyla Future Link Podcast'in bu hafta konuğu Youtube'da Hesap ve Davranışsal Suistimal bölümünün lideri olarak çalışan ⁠Umut Özertem ⁠var.

    Umut uzun yıllardır kariyerine San Francisco'da devam ediyor, Facebook ve en son Youtube'da önemli bir koltukta oturarak, zararlı içeriklerin elimine edilmesi için düğmeye basıyor. Oldukça zor ve stresli bir görevi var. Konuştuğumuz konular-


    Trust: Güven
    Safety: Güvenlik
    Spam: İstenmeyen Posta / Spam
    Scam: Dolandırıcılık
    Nudity: Çıplaklık
    Porn: Porno
    Misinfo: Yanlış Bilgilendirme / Dezenformasyon
    Hate: Nefret
    Polarization: Kutuplaşma
    Violence: Şiddet

    ⭐ Bölüme konuk olmak veya sponsorluk için⁠⁠⁠⁠⁠⁠⁠ cigdem@pirix.co⁠⁠

    💌 Takipleşelim ⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠

    🎙️FutureLink 'de her hafta pazarlama ve teknoloji evreninde yaratıcılar, teknoloji geliştiriciler, proje sahipleri ve yatırımcılarla geleceğin internetini konuşuyoruz.



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    • 33 min
    SXSW24 Notes by Vadi Efe from BusyLike 🎙️

    SXSW24 Notes by Vadi Efe from BusyLike 🎙️

    Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and technology reporter at CNNTurk, a contributing writer for Harvard Business Review, and a Fellow member of the ⁠Chartered Institute of Marketing

    Today, recorded in the inspirational setting of ⁠Grit Daily Media House ⁠during #SXSW and having Vadi Efe ! We're unpacking Vadi's recent experiences at Sxsw an event that stands at the crossroads of cutting-edge technology and creative industries. We'll delve into his highlights from the festival, discussing our favorite events and the latest trends that caught our attention. Join us as we explore Vadi's entrepreneurial journey, his insights from SXSW, and the exciting trajectory of BusyLike.

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    He transitioned from Istanbul to the US, focusing on the ad business and marketing.
    He founded BusyLike, a marketplace for podcasters and YouTube channels. The company recently launched a new platform at SXSW.
    Vadi's company is experiencing revenue growth.

    For podcast guest requests: cigdem@pirix.co


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    • 8 min

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