Futurum Tech Webcast The Futurum Group

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the state of Omnichannel Communications, delving into some statistics around the current utilization of omnichannel engagement strategies and channels, discusses a survey highlighting retailers’ use of the approach and discusses the challenges that are still facing the market.
Finally, he will close out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and he will either champion or criticize it.
 

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Alan Shimel, CEO and President of TechStrong Group, and Stephen Foskett, President of Tech Field Day, for a discussion on impacts of how CIOs are managing the cost of DevOps.
Our conversation covers:
Past, present, and future applications
24% of organizations have a desire to release code on an hourly basis, but yet, only 8% are able to do so.
Re-internalization of IT and managing the cost
 

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses two Market Insight Reports that were recently published on FuturumGroup.com, focusing on Text-to-Image Generation Technology for the Enterprise, and on Customer Data Platforms. He discusses the key issues within each market, pulls out key insights from the report, and discusses the pitfalls and challenges to enterprises seeking to implement each type of software.
Finally, he closes out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and he either champions or criticizes it.
 

On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity.
Their discussion covers:
JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of work-life integration in a dynamic role.
How Crowdstrike transformed its MarTech strategy, deeply integrating data science and artistry to truly become a data-driven marketing organization.
The strategy JJ leverages to tightly integrate sales and marketing and drive collaboration, create individual pipelines per rep, and enable lead gen scalability at Crowdstrike.
The impressive results of Crowdstrike leaning into generative AI  to transform its website, drive an increase in conversions, and dramatically enhance employee productivity.

In this episode of Infrastructure Matters, hosts Kirsta Macomber and Camberley Bates walk through the current perspectives of VMware transitions (or not) plus announcement from NetApp on Cloud and Druva’s offerings.  
Key topics include:
NetApp announced Blue XP Workload Factory aimed at automating and managing cloud workloads like SQL, Oracle, and SAP for VMware environment.
Other announcements covered from NetApp included expansion of services with Cloud Providers, including Block Storage offerings with AWS and data protection for Azure and GenAI enablement. 
GenAI highlights with NetApp Ontap leveraging capabilities like FlexClone and Snapshots for efficient data management and training.
Druva's expansion of threat hunting capabilities and the introduction of managed detection and response services within their backup environments.
The critical decisions enterprises must make regarding VMware, from potential migrations to competing platforms like Kubernetes-based solutions, and the implications for business continuity and competitive edge.
The strategic challenges enterprises face when considering VMware migrations, including the complexities of managing costs, operational impacts, and infrastructure readiness for alternative platforms.
 

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Senior Director of Market Insights, Hybrid Platforms at Red Hat, Stuart Miniman, for a discussion on Red Hat Virtualization and AI Impacts on DevOps
Our conversation covers:
Highlights of Red Hat Summit
Impacts of Virtualization and AI on the market
Additions of Lightspeed into RHEL and OpenShift expanding on Ansible