Gametime | Athletes & Veterans Edition featuring JR Butler, CEO & Founder, Shift Group

WELCOME BACK TO GAMETIME!

I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader.

This edition features JR Butler, CEO & Founder, Shift Group - that focuses on bridging the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Their mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

I'm proud to count as JR friend, a fellow member of The Post, AND a member of the 2025 #LeadershipAthlete Draft Class. And, I'm grateful and to share his knowledge, insights, and wisdom with you through this episode.

Tuning-in will be a lot like dropping into the Lockeroom of a Head Coach who keeps it real and delivers the heat. You've been warned!

You'll hear how this passionate, authentic leader elevated his own game and evolved himself from being a championship seller to the self-aware entrepreneur JR is today.

You'll be informed, inspired, and entertained - especially when you hear about JR's playlist.

Don't miss our conversation which also covers:
1) Why he created Shift Group when he had been a championship level salesperson
2) Why sales and sports analogies go hand in hand
3) Why Athletes and Veterans have a propensity to work in - and succeed in - sales
4) The increasingly rare combination of intangible characteristics that Athletes and Veterans share
5) Why you can't trade AI for patience in sales
6) Authenticity as your superpower
7) Hard truth about career choices
8) An innovative approach to resumes
And more!

We hope you enjoy this episode, and we look forward to hearing your feedback!

LEADERSHIP IS A SPORT & IT’S GAMETIME.