The MM+M Podcast

The MM+M Podcast
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MM+M editors Jameson Fleming Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

  1. HCP marketing in an omnichannel world, a podcast sponsored by Swoop

    -1 ДН. · БОНУСНЫЙ КОНТЕНТ

    HCP marketing in an omnichannel world, a podcast sponsored by Swoop

    Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk's senior director of business development Lindsay Reardon and Swoop's VP of client success Kevin Elwell.  They will share research insights into how HCPs engage online, highlighting the growing importance of CTV and audio channels, how a data-driven approach can break down silos between HCP and DTC campaigns and how to elevate patient and HCP engagement strategies. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    17 мин.
  2. The 2025 NFL season kicks off. Medical marketers and pharma brands are ready.

    -1 ДН.

    The 2025 NFL season kicks off. Medical marketers and pharma brands are ready.

    Are you ready for some football? The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowboys on Thursday night. The highest linear TV ratings are usually delivered by live sports broadcasts and no entity is a more reliable generator for eyeballs than the NFL. It should then come as no surprise that drugmakers want to intensify their relationship with the league. Take, for example, Novartis was named the first-ever corporate pharmaceutical partner of the NFL in March. The announcement came one month after the Swiss pharma giant ran its first Super Bowl ad to raise awareness for breast cancer. While Novartis receives top billing as the lead pharma sponsor for the NFL, there are other health brands pursuing opportunities with players and franchises across the league. This week, we’re joined by Stacia Garner, VP of marketing at Edwards Lifesciences, to discuss the company’s partnership with the Los Angeles Rams to raise awareness of heart valve failure. -TRENDS And for our Trends segment, we welcome back Steven Madden to MM+M and dive into the ongoing turmoil at the CDC.    Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    42 мин.
  3. Ready Player Type 1: A video game designed for diabetes care management

    27 АВГ.

    Ready Player Type 1: A video game designed for diabetes care management

    Video games are big fun and even bigger money. The International Trade Administration estimated that the value of the global video game industry in 2023 was $184 billion – with more than 3.2 billion gamers worldwide.  Recognizing this new trend in media consumption and content engagement, medical marketers have been trying to break through in the gaming world. Few have had as much success as Level Ex – which develops video games for physicians. Almost a year ago, Level Ex was bought by Relevate Health, a 2025 MM+M Agency 100 honoree. Recently, the Level Ex brand was dissolved and the studio now operates under the Relevate Health branding. Level Ex’s founder Sam Glassenberg is the father of a child living with type 1 diabetes.  He recently worked with his team to launch a free game for newly diagnosed patients and their caregivers to onboard them to diabetes care management management. For this week’s episode, Pharma Editor Lecia Bushak spoke with Glassenberg about the diabetes video game’s launch over the summer, an update on the first year under Relevate Health and what opportunities video games present to medical marketers. And for our Trends segment, we’re talking about some recent AI projects launched by Real Chemistry and Eversana Intouch. Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    41 мин.
  4. Meet the biopharma CEO who’s bullish on psychedelic-assisted therapies

    20 АВГ.

    Meet the biopharma CEO who’s bullish on psychedelic-assisted therapies

    Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelics advisor.  This week, Reunion Neuroscience reported a mid-stage success with its short-acting psychedelic drug in postpartum depression. At a moment of increasing momentum – both in terms of research, funding and commercial promise – behind psychedelics, it’s worth checking in with one of the leaders in the space: Cybin, a clinical-stage biopharma. In November, Cybin reported positive Phase 2 data for its major depressive disorder drug and has its sights set on next steps in the regulatory approval process. Pharma Editor Lecia Bushak brings us a conversation with Cybin CEO Doug Drysdale about "second-generation" psychedelics and how they are impacting the mental health treatment space. For our Trends segment, we’re talking about recent updates to health data sharing on the federal level. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    40 мин.
  5. AstraZeneca's Alexion doubles down on rare disease filmmaking

    14 АВГ.

    AstraZeneca's Alexion doubles down on rare disease filmmaking

    Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG. Managing editor Jack O’Brien talks with Christophe Hotermans, Alexion’s head of global medical affairs, about the multimedia effort to raise the profile of gMG. For this week’s MM+M Fast Break, Hotermans discusses the drugmaker’s latest rare disease-focused film. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    12 мин.
  6. MM+M summer intern Lola Offenback's exit interview

    13 АВГ.

    MM+M summer intern Lola Offenback's exit interview

    Every year at Haymarket Media, we bring in a cohort of about 30 interns for eight weeks over the summer to learn the ropes across our business media, medical communications and internal operations units. For us here at MM+M, our intern exit interview gets recorded and sent out into the world.  Over the past few weeks on the podcast, you’ve heard from our summer intern, Lola Offenback. In addition to contributing to our discussions of the top news stories in the Trends segment, she has led insightful conversations with the team at Breakthrough T1D as well as Derrick Gastineau from Currax Pharmaceuticals. You’ve also seen her reporting appear on our website where she has penned articles about Eli Lilly’s latest Zepbound campaign, Supreme Group’s acquisition of  rare disease agency Pivot Design and how Opella shined at Cannes this year. Though Lola’s time with us comes to an end this Friday, she’s our feature interview for today’s episode – sharing her experiences at MM+M, what she’s learned over the last few weeks as well as how she’ll carry those lessons forward as she heads back to class and then into her post-college career. For our Trends segment, we’re talking about the good, the bad and the ugly of pharma’s Q2 earnings season. Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    32 мин.
  7. Currax’s human-centric campaign sets an example for marketing weight loss drugs

    8 АВГ.

    Currax’s human-centric campaign sets an example for marketing weight loss drugs

    MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance of authentic patient voices in marketing. He explains the selection process for patient stories, Currax’s unique position in the weight loss market and how they measure the campaign's success through engagement.  He also delves into the channels used for consumer outreach, future storytelling strategies and the broader trends in the pharma industry towards more humanistic marketing. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    13 мин.
  8. Ways medical marketers can bridge the gap for HIV awareness for Black communities

    7 АВГ.

    Ways medical marketers can bridge the gap for HIV awareness for Black communities

    Reporter Heerea Rikhraj sits down with Dr. Alftan Dyson to discuss the high rates of HIV amongst Black communities.  Dr. Dyson discusses treatments like PrEP, which the Centers of Disease Control and Prevention estimates that around 2.2 million people in the U.S. need, up from previous estimates of 1.2 million. Dr. Dyson delves into the initiatives ViiV Healthcare is working on to tackle this issue, and touches on how marketers can get involved.  Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

    17 мин.
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MM+M editors Jameson Fleming Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

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  • Автор
    The MM+M Podcast
  • Годы выхода
    2019 - 2025
  • Выпуски
    601
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © All rights reserved
  • Сайт подкаста
    The MM+M Podcast

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